Insights

August 19, 2025

Inside Our AI Test Kitchen: How We’re Really Using AI Tools

Explore how Cascade Insights is experimenting with AI across research, analysis, reporting, and design. Real-world examples show where AI accelerates our work—and where human expertise still leads.

July 24, 2025

Agentic AI Market Research: The Bridge Between Code and Context

Agentic AI won’t scale without understanding real workflows. Learn why market research is key to building trusted, human-centered AI agents.

June 12, 2025

How to Create a Jobs-to-be-Done Framework to Identify AI Investments

Discover how a Jobs-to-be-Done framework can identify AI investments that solve real problems so that your AI investments drive real impact.

May 14, 2025

AI Competitive Landscape Analysis: Should You Worry About Your Competitor’s New AI?

Turn speculation into strategy: an AI competitive landscape analysis provides hard data that empowers informed strategic decisions.

April 14, 2025

Avoid the Costly Flop: Achieving Product-Market Fit in the New AI Era

Achieving product-market fit ensures your AI integration becomes a profitable solution that people actually need and are willing to pay for.

March 12, 2025

AI-Fabricated Studies: A Wake-Up Call for B2B Research Integrity

Imagine a world where an entire B2B research study—participants, interviews, insights, and final deliverables—is completely fabricated by AI. Here's how to spot an inauthentic study.

February 11, 2025

From Data to Decisions: Maximizing Value with the Right B2B Research Consultant

Here's how the right B2B research consultant can help the maximize the value of research findings by translating them into real results.

January 17, 2025

From Estimate to Reality: Improving Incidence Rate Accuracy in B2B Research

Inaccurate incidence rates can derail your B2B research. Learn why this matters and how to find the right recruiting vendors.

December 18, 2024

Vetting the Best: Ensuring Quality Research Respondents in B2B Tech

B2B research firms must go beyond basic box-checking when recruiting participants. Here's how to consistently deliver the most accurate and high-quality insights.

November 8, 2024

12 Signs Your B2B Tech Company Needs a Market Research Agency

Here are 12 key signs that your B2B tech company could benefit from partnering with a market research agency.

October 3, 2024

Differentiation Beyond Price: Using a Competitive Intelligence Study to Shape Your Strategy

While pricing strategies are important, you need a competitive intelligence study that explores multiple facets beyond just pricing.

September 8, 2024

AI for Market Researchers: A Practical Guide for Enhanced Data Analysis

AI tools are making a huge impact in the field of market research, particularly in the ways in which researchers ...

July 28, 2024

SaaS Market Research: Go Beyond Your MarTech Metrics

SaaS market research can answer critical questions that internal data often can't address. Here’s a deeper look into what it can reveal.

June 25, 2024

5 Signs Your B2B SaaS Company Needs a Messaging Agency

Here are five signs that indicate you might need to seek out a B2B messaging agency for your company's SaaS success.

June 5, 2024

The Role of the Human vs. AI in Modern Market Research

Here's how AI tools can supercharge a researcher's efficiency, depth of analysis, and ability to generate actionable insights.

May 9, 2024

The Power of Tech-Only B2B Market Research Firms: Why Specialization Matters

In B2B tech, specialization isn't a luxury – it's vital. These are the specific benefits you'll receive by working with a B2B tech specialist.

April 10, 2024

Research-Backed SaaS Marketing Strategy: Your 5-Step Guide

Here’s how to incorporate research into every stage of your SaaS marketing strategy development for maximum impact.

March 19, 2024

ICP Research: Transforming Market Mirages into Real Opportunities

ICP research reveals your most profitable market opportunities, sharpening your focus for maximum sales and product success.

February 15, 2024

SaaS Win-Loss Analysis: Key Questions to Ask to Unlock Growth

These are the key questions that every SaaS win-loss analysis should ask to unlock big opportunities.

January 16, 2024

SaaS Churn: 5 Reasons Why Your Customers Are Leaving

These are the top 5 reasons why we see SaaS customers churn – and what you can do to turn things around.

December 14, 2023

SaaS Go-To-Market Strategy: The Crucial Role of Research

SaaS go-to-market research is the crucial element that builds a GTM strategy built on certainty – not guesswork.

December 1, 2023

B2B Quantitative Research: Designing High-Impact Surveys

In a B2B quantitative research survey, these specific question types can make for a challenging analysis phase.

November 2, 2023

SaaS Buyer Personas: DIY or Agency-Assisted?

Marketers who develop their own SaaS buyer personas should be prepared to navigate a series of obstacles that compromise the quality and accuracy of their personas over time.

October 13, 2023

B2B Qualitative Research: The Power of Follow-Up Questions

Follow-up questions are indispensable in B2B qualitative research. These are the top tactics that we employ to ensure that we gather quality responses.

September 26, 2023

The Power of Niche Positioning for Professional Services

Niche positioning allows professional services to generate more value for their clients, deliver higher quality services, and so much more.

August 24, 2023

The Secret to B2B Sales Messaging Success: Marketing-Sales Synergy

Integrating sales expertise is essential for effective B2B messaging. Here's how marketers can harness the strength of their sales teams.

August 10, 2023

Offsite 2023

We like remote work. We like to have fun together, too — so once a year we get together for a 3-day company retreat in Oregon.

August 1, 2023

SaaS Messaging and Positioning: Successful vs. Struggling

Discover what differentiates successful vs. struggling SaaS messaging and positioning, featuring real-world SaaS website examples.

June 28, 2023

Video: Top 5 Types of B2B Market Research

We often get the question: what are the most popular kinds of B2B market research projects? Here's our answer.

June 16, 2023

Cascade Insights Announces New Ownership Structure

Cascade Insights, a leading provider of market research and marketing services to B2B-focused technology companies, is pleased to announce that ...

June 15, 2023

Generative Image AI: A Picture of B2B Marketing to Come

Generative image AI has a lot of potential uses in B2B Marketing, but only if you know how to write prompts to get the results you expect.

May 31, 2023

AI Content Marketing Tools: A Supersuit for Modern Marketers

AI-based content assistants are continuing to evolve, and a marketer who fails to get used to wearing a super-suit will be left behind. Worse yet, while you’re falling behind personally, your team, company, clients, or partners will feel the pain as well.

May 16, 2023