At Cascade Insights®, we bridge the gap between B2B market insight and GenAI implementation.
For nearly two decades, we’ve focused on the intersection of B2B and technology. That focus has given us a deep understanding of how different roles inside complex organizations evaluate new tools, build confidence in them, and integrate them into daily workflows.
Today, GenAI success isn’t just about the model or the platform. It’s about adoption. It’s about whether your buyers trust it, whether your teams use it well, and whether it becomes part of how work actually gets done.
That’s why we serve the GenAI market from two sides:
- We conduct research for B2B tech companies building GenAI solutions to understand buyers, positioning, and go-to-market dynamics.
- We help B2B organizations adopting GenAI train teams, guide leaders, and redesign workflows so GenAI becomes embedded and measurable, not just experimental.
This dual perspective gives us a comprehensive view of what drives GenAI success, what creates barriers, and how different approaches perform across organizations.
What we bring together
- Market research that clarifies buyers, messaging, and opportunity
- GenAI adoption and training that translates strategy into daily practice
- Change management and workflow redesign that makes adoption stick
A Few of our Clients
B2B Research and Advisory
We serve the GenAI market from two sides: we conduct research for B2B tech companies building GenAI solutions, and we help B2B organizations that are adopting existing GenAI solutions. This dual emphasis gives us a comprehensive perspective on GenAI adoption: what drives success, what creates barriers, and how different approaches perform across organizations.
Market Research Services
Understand the human dynamics of AI adoption. We uncover how B2B buyers evaluate, adopt, and integrate new technologies: insights that directly inform your messaging, GTM strategy, and product roadmap. Our services include:
GenAI Advisory
Turn insight into adoption that lasts. We mentor teams, guide leaders, and redesign workflows so GenAI becomes a trusted, embedded part of your operations, not just a passing experiment. Our services include:
AI Change Management Services
Navigate AI’s rapid adoption with confidence. We help leaders address fears, upskill teams, and build people-first AI strategies that truly stick.
AI Training and Mentoring
Empower your workforce with AI skills that stick. Our training puts people first, cutting through vendor hype to build confidence in a fast-moving AI era.
Fractional GenAI Officer
A Fractional Chief GenAI Officer helps connect your GenAI initiatives, aligning them with clear business outcomes, and helps to mentor your teams through the Great Reskilling that GenAI is driving.
Principles for Cascadians
- We help our clients Act With Clarity®. We do this by making the truth visible.
- All our work benefits from getting multiple perspectives from peers, managers, and clients.
- When we share feedback with teammates or clients, we do it to educate and with a great deal of empathy, not in an attempt to pontificate.
- The limelight isn’t a spotlight. It’s something we can share as a team.
- We own up to our failures without being nudged or pushed to do so.
- While we aren’t a democracy and decisions aren’t open to a vote, leaders recognize that listening is a crucial skill.
- When given a task, a project, or an opportunity to grow, we own it, and we don’t deflect our work onto others.
- We respect the flexibility and freedom that we enjoy with remote work, all the while holding ourselves accountable to do our job and stay communicative with our team and clients.
- We believe in staying “constantly curious,” educating ourselves on industry best practices and new technologies, and growing our understanding of our clients’ challenges, problems, and opportunities.
- Growth comes from asking great questions, whether these questions are directed at managers, teammates, or clients. This is true regardless of how long you have been at Cascade.
- We focus on more than just the job at hand. Instead, we always strive to see how our work complements that of teammates and the company’s overall direction.
- We are always evaluating our processes and toolbox, and we are happy to make changes that can benefit peers, clients, or the company’s overall performance.