Curious about people. Serious about the work.
We help marketing leaders understand their markets and rethink how their teams work with AI.
We’ve spent two decades helping B2B marketing leaders work through consequential decisions: which buyers to pursue, how to position their offerings, and where to focus their resources. Today, those decisions also include what AI makes possible, which capabilities their teams need, and how the work should change. We bring research, marketing experience, and practical AI expertise to those conversations, then help teams put their decisions into practice.
Know Your Market
We help you understand how your buyers are moving. How they decide. What would change their minds. Our research gives your marketing team the evidence to sharpen your positioning, strengthen your message, and decide where to focus.
We’ve conducted hundreds of studies over two decades, and we’re still in the field every month with B2B buyers, users, and decision-makers. You get findings you can explain and defend, with a clear view of what the evidence supports and what it means for your next move.
Rethink Your Marketing
AI is changing what your marketing team can accomplish and how the work gets done. We help you decide what that means for your team: how it should be organized, which capabilities to develop, how to get more from your existing AI investments, and where to invest next.
Then we work alongside your people to put those decisions into practice through hands-on labs, training, and workflow redesign. Your team develops Fluid Intelligence®: the judgment to choose where AI belongs, give it the context and direction it needs, evaluate what comes back, and know when to step in.
Why Choose Us
We bring together research, deep marketing expertise, teaching and mentoring, and daily experience using frontier AI in our own work.
Our experience includes 30 years of teaching technology to professionals through corporate workshops, books for Microsoft Press and Intel Press, and now university courses on AI’s impact on business. We understand both the tools and the work of helping people use them well.
We also research the markets we advise on, giving us a close view of how buyers make decisions and how organizations adopt new technology. That combination helps us connect what’s changing in your market with what should change inside your team.
A Few of our Clients
Principles for Cascadians
- We help our clients Act With Clarity®. We do this by making the truth visible.
- All our work benefits from getting multiple perspectives from peers, managers, and clients.
- When we share feedback with teammates or clients, we do it to educate and with a great deal of empathy, not in an attempt to pontificate.
- The limelight isn’t a spotlight. It’s something we can share as a team.
- We own up to our failures without being nudged or pushed to do so.
- While we aren’t a democracy and decisions aren’t open to a vote, leaders recognize that listening is a crucial skill.
- When given a task, a project, or an opportunity to grow, we own it, and we don’t deflect our work onto others.
- We respect the flexibility and freedom that we enjoy with remote work, all the while holding ourselves accountable to do our job and stay communicative with our team and clients.
- We believe in staying “constantly curious,” educating ourselves on industry best practices and new technologies, and growing our understanding of our clients’ challenges, problems, and opportunities.
- Growth comes from asking great questions, whether these questions are directed at managers, teammates, or clients. This is true regardless of how long you have been at Cascade.
- We focus on more than just the job at hand. Instead, we always strive to see how our work complements that of teammates and the company’s overall direction.
- We are always evaluating our processes and toolbox, and we are happy to make changes that can benefit peers, clients, or the company’s overall performance.