Market Research & Marketing Services
For B2B Tech

We take a lot of pride in our specialization. We don’t work outside the B2B tech sector, and we don’t do B2C.

Our clients range from enterprise tech giants to startups. Some are traditional technology companies and some are from fields such as finance, healthcare, education, etc. and have a B2B tech sector initiative.

Cascade Insights Team

As B2B specialists, we’ll never try to tell you that B2B can be approached in the same way as B2C.

We spend all day every day in the B2B tech sector. You won’t have to waste time catching us up on the structure and context of your business and its goals.

Got a B2B tech sector market research question? We know who to talk to and how to uncover the insight you need.

Need an effective marketing strategy for B2B tech sector audiences? We know how to craft messages that stick, content that gets shared, and lead forms that get filled.

If we work together, you can expect us to provide a right-sized team on every project. We’ll put the right people and the right amount of people on the task of answering your business problem. 

Importantly, all of the folks you’ll meet are our full-time employees. We’re not a cabal of contractors like some other firms you know.

Though all of our analysts and creatives specialize in the B2B tech sector, the senior leadership of our company supervises every single project. This is not one of those firms where the fate of the project depends on outsourcing or low-level staff.

B2B Market Research & Marketing You Can Trust

We don’t believe in conducting our work behind a velvet curtain. Your investment in our expertise will be met with regular updates on our progress.
If you have any questions during a project, we’ll always answer within 24 hours.

Finally, our deliverables are executive ready and don’t require any repackaging to get the point across to your leadership team.

Our Services

  • Customer Experience Research
  • Buyer & User Personas
  • Buyer’s Journey Mapping
  • Key Buying Criteria & Jobs To Be Done
  • Net Promoter Score/Customer Satisfaction
  • Product/Service Research
  • Market Segmentation
  • Market Opportunity Research
  • Product/Market Fit
  • Concept Testing
  • Go-To-Market Research
  • Sales & Marketing Enablement Research
  • B2B Thought Leadership Research
  • Data-Driven Marketing Research
  • Message Testing
  • Brand Research
  • Win/Loss Analysis
  • Churn Studies
  • Channel Research
  • In-Depth Interviews
  • Virtual and In-Person Focus Groups
  • Online Communities and Panels
  • Quantitative Research
  • User Experience Research
  • Social Media Analysis
  • Web Surveys
  • Longitudinal Research
  • Messaging Development
  • Copywriting
  • Campaign Optimization
  • Content Audits

Our Leadership

Sean Campbell

Sean Campbell

Founder & CEO

Sean oversees the health of the firm, maintains relationships with key clients, and leads the company’s marketing efforts. A recognized thought leader in B2B technology, Sean has been a featured speaker at more than 250 events around the globe.

Scott Swigart

Scott Swigart

President & CTO

Scott heads the research team and focuses on emerging trends such as IoT, artificial intelligence, and big data and the critical decisions facing technology companies today.

Harrison May

Harrison May

Director of Research Operations

Harrison leads the team of associate analysts and manages resource planning. Harrison’s diverse background in business, consulting, cybersecurity, criminal justice, and national security informs his leadership style and approach to research.

Isa Gautschi

Isabel Gautschi

Director of Messaging

Isa is an award-winning journalist turned marketer specializing in written messaging. She has coordinated a series of public studies to show the applications of market research to real-world problems.

Isa was also the lead writer on ConCon, a popular marketing conference parody.

Philippe Boutros

Director of Systems Design

A former researcher, Philippe manages key account relationships and architects research and marketing engagements.

Prior to joining Cascade, he worked for several startups (in health tech, regulation tech, and natural language processing), and on two campaigns for the United States Congress.

Colleen Clancy

Director of Engagement

A former researcher, Colleen architects solutions for a number of Cascade Insight’s key accounts.

Colleen is also Cascade Insight’s longest standing employee, giving her a breadth of experience across research, marketing and business development roles.

Contact Us

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