Our Story

We help you Act With Clarity™

Cascade Insights helps organizations seize opportunities in the B2B tech sector via a variety of market research & marketing services. We take a lot of pride in our specialization.

We don’t work outside the B2B tech sector, and we don’t do B2C.

Our clients range from enterprise tech giants to startups. Some are traditional technology companies and some are from fields such as finance, healthcare, education, etc. and have a B2B tech sector initiative.

Cascade Leadership and B2B experts

Sean Campbell
,
CEO and Founder
As CEO and Founder of Cascade Insights, Sean’s passion has always been mentorship. He’s spent the past 30 years educating clients, colleagues, and the next generation of business professionals. This includes teaching courses on industry analysis, competitive intelligence, public speaking, and Generative AI’s impact on business to MBA students and undergraduates. He also has a history of educating business professionals on emerging technology, market research, marketing, and sales. His passion for education is the cornerstone of Cascade Insights’ mission to build capability, not dependency, in every client engagement.
Colleen Clancy
,
VP of Client Engagement
As Cascade’s longest-standing employee, Colleen has been involved in nearly every part of our company, from research to marketing to business development. Today, as our VP of Client Engagement, she excels at understanding client needs and collaborating with them to devise the right-fit solution.
Kimberly Campbell
,
Director of Finance and HR
Kim is our Director of Finance and HR. She ensures the company is running on an even keel financially and culturally and works with clients to accommodate their milestone billing needs. Kim’s meticulous organizational skills keep every bit of paperwork and process streamlined and tidy.
Tricia Madaras
,
Senior Engagement Manager
Tricia’s infectious enthusiasm and dedication to client success make her a joy to work with. After starting her Cascade journey in marketing, she now thrives as a Senior Engagement Manager, building strong client relationships. For clients new to working with Cascade Insights, she’ll be your first point of contact and guide to ensure a successful partnership.
Elizabeth Sullivan-Hasson
,
Research Operations Manager
As the Research Operations Manager at Cascade Insights, Elizabeth oversees projects from start to finish with care and precision. Her sharp data analysis and methodology savvy deliver exactly what clients need to make informed decisions with confidence. Elizabeth values collaboration, innovation, and delivering high-caliber insights.
Laura Johnson
,
Consulting Services Manager
Laura leads our market research team as the Consulting Services Manager, focusing on timely, high-quality project delivery. Her creativity, expertise in data visualization and activation, and unwavering commitment to excellence ensure that every project exceeds client expectations.
Raeann Bilow
,
Strategist
No matter how you found Cascade, Raeann likely played a role. You might have seen a thought leadership blog post, a Google Ad she created, a LinkedIn post she shared, or visited our website she helped design. Raeann is a Strategist and a content marketing expert who crafts compelling content and campaigns from start to finish.

A Few of our Clients

AWS
Adobe
Autodesk
Dropbox
Gogo
Google
HP
Here
Hootsuite
IBM
Jumio
Onelogin
Outreach
Parata
Profisee
Typeform
salesforce
teamwork
View All Clients

Focused & Boutique

If we work together, you can expect us to provide a right-sized team on every project. We’ll put the right people and the right amount of people on the task of answering your business problem.  

Importantly, all of the folks you’ll meet are our full-time employees. We’re not a cabal of contractors like some other firms you know.

Though all of our analysts and creatives specialize in the B2B tech sector, the senior leadership of our company supervises every single project. This is not one of those firms where the fate of the project depends on outsourcing or low-level staff.

B2B Market Research &
Marketing You Can Trust

We don’t believe in conducting our work behind a velvet curtain. Your investment in our expertise will be met with regular updates on our progress.

If you have any questions during a project, we’ll always answer within 24 hours.

Finally, our deliverables are executive ready and don’t require any repackaging to get the point across to your leadership team.

Research Focus Area

  • Customer Experience
  • Buyer & User Personas
  • Buyer’s Journey Mapping
  • Key Buying Criteria & Jobs To Be Done
  • Net Promoter Score/Customer Satisfaction
  • Product/Service Research
  • Market Segmentation
  • Market Opportunity Research
  • Product/Market Fit
  • Concept Testing
  • Go-To-Market Research
  • Sales & Marketing Enablement Research
  • B2B Thought Leadership Research
  • Data-Driven Marketing Research
  • Message Testing
  • Brand Research
  • Win/Loss Analysis
  • Churn Studies and Channel Research

Methodologies

  • Virtual and In-Person Focus Groups
  • Online Communities and Panels
  • Quantitative Research
  • Social Media Analysis
  • Web Surveys
  • Longitudinal Research

Research Activation™ Services

  • Messaging Frameworks
  • Content Marketing
  • Marketing Strategy
  • Extended B2B Strategy Support and Mentorship
  • Audits and Assessments
  • GTM Mobilization

B2B Market Research Services

Whether your organization needs to take advantage of a market opportunity or is facing a competitive threat, you need clarity.

Brand and Messaging

Message Testing

Brand Research

Thought Leadership

Research Activation™

Buyer Research

Buyer Personas

Key Buying Criteria Research

Jobs-To-Be-Done Research

Customer Satisfaction Research

Market and Opportunities

Buyer Personas

Key Buying Criteria Research

Partner / Channel Research

Go-To Market Research

Learn More

Principles for Cascadians

  • We help our clients Act With Clarity™. We do this by making the truth visible.
  • All our work benefits from getting multiple perspectives from peers, managers, and clients.
  • When we share feedback with teammates or clients, we do it to educate and with a great deal of empathy, not in an attempt to pontificate.
  • The limelight isn’t a spotlight. It’s something we can share as a team.
  • We own up to our failures without being nudged or pushed to do so.
  • While we aren’t a democracy and decisions aren’t open to a vote, leaders recognize that listening is a crucial skill.
  • When given a task, a project, or an opportunity to grow, we own it, and we don’t deflect our work onto others.
  • We respect the flexibility and freedom that we enjoy with remote work, all the while holding ourselves accountable to do our job and stay communicative with our team and clients.
  • We believe in staying “constantly curious,” educating ourselves on industry best practices and new technologies, and growing our understanding of our clients’ challenges, problems, and opportunities.
  • Growth comes from asking great questions, whether these questions are directed at managers, teammates, or clients. This is true regardless of how long you have been at Cascade.
  • We focus on more than just the job at hand. Instead, we always strive to see how our work complements that of teammates and the company’s overall direction.
  • We are always evaluating our processes and toolbox, and we are happy to make changes that can benefit peers, clients, or the company’s overall performance.