Market Research & Marketing Services
For B2B Tech

Cascade Insights helps organizations seize opportunities in the B2B tech sector via a variety of market research & marketing services. We take a lot of pride in our specialization. We don’t work outside the B2B tech sector, and we don’t do B2C.

Our clients range from enterprise tech giants to startups. Some are traditional technology companies and some are from fields such as finance, healthcare, education, etc. and have a B2B tech sector initiative.

As B2B specialists, we’ll never try to tell you that B2B can be approached in the same way as B2C.

We spend all day every day in the B2B tech sector. You won’t have to waste time catching us up on the structure and context of your business and its goals.

Got a B2B tech sector market research question? We know who to talk to and how to uncover the insight you need.

Need an effective marketing strategy for B2B tech sector audiences? We know how to craft messages that stick, content that gets shared, and lead forms that get filled.

If we work together, you can expect us to provide a right-sized team on every project. We’ll put the right people and the right amount of people on the task of answering your business problem. 

Importantly, all of the folks you’ll meet are our full-time employees. We’re not a cabal of contractors like some other firms you know.

Though all of our analysts and creatives specialize in the B2B tech sector, the senior leadership of our company supervises every single project. This is not one of those firms where the fate of the project depends on outsourcing or low-level staff.

B2B Market Research & Marketing You Can Trust

We don’t believe in conducting our work behind a velvet curtain. Your investment in our expertise will be met with regular updates on our progress.
If you have any questions during a project, we’ll always answer within 24 hours.

Finally, our deliverables are executive ready and don’t require any repackaging to get the point across to your leadership team.

Our B2B Market Research & Marketing Services

  • Customer Experience Research
  • Buyer & User Personas
  • Buyer’s Journey Mapping
  • Key Buying Criteria & Jobs To Be Done
  • Net Promoter Score/Customer Satisfaction
  • Product/Service Research
  • Market Segmentation
  • Market Opportunity Research
  • Product/Market Fit
  • Concept Testing
  • Go-To-Market Research
  • Sales & Marketing Enablement Research
  • B2B Thought Leadership Research
  • Data-Driven Marketing Research
  • Message Testing
  • Brand Research
  • Win/Loss Analysis
  • Churn Studies
  • Channel Research
  • In-Depth Interviews
  • Virtual and In-Person Focus Groups
  • Online Communities and Panels
  • Quantitative Research
  • User Experience Research
  • Social Media Analysis
  • Web Surveys
  • Longitudinal Research
  • Messaging Development
  • Copywriting
  • Campaign Optimization
  • Content Audits

Portland Based. Globally Focused.

Our team is physically based in lovely Portland, Oregon, but our clients are from all over the world.

Get to know the team

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