Market Research & Marketing Services
For B2B Tech

Cascade Insights helps organizations seize opportunities in the B2B tech sector via a variety of market research & marketing services. We take a lot of pride in our specialization. We don’t work outside the B2B tech sector, and we don’t do B2C.

Our clients range from enterprise tech giants to startups. Some are traditional technology companies and some are from fields such as finance, healthcare, education, etc. and have a B2B tech sector initiative.

Cascade Insights Team

As B2B specialists, we’ll never try to tell you that B2B can be approached in the same way as B2C.

We spend all day every day in the B2B tech sector. You won’t have to waste time catching us up on the structure and context of your business and its goals.

Got a B2B tech sector market research question? We know who to talk to and how to uncover the insight you need.

Need an effective marketing strategy for B2B tech sector audiences? We know how to craft messages that stick, content that gets shared, and lead forms that get filled.

If we work together, you can expect us to provide a right-sized team on every project. We’ll put the right people and the right amount of people on the task of answering your business problem. 

Importantly, all of the folks you’ll meet are our full-time employees. We’re not a cabal of contractors like some other firms you know.

Though all of our analysts and creatives specialize in the B2B tech sector, the senior leadership of our company supervises every single project. This is not one of those firms where the fate of the project depends on outsourcing or low-level staff.

B2B Market Research & Marketing You Can Trust

We don’t believe in conducting our work behind a velvet curtain. Your investment in our expertise will be met with regular updates on our progress.
If you have any questions during a project, we’ll always answer within 24 hours.

Finally, our deliverables are executive ready and don’t require any repackaging to get the point across to your leadership team.

Our B2B Market Research & Marketing Services

  • Customer Experience Research
  • Buyer & User Personas
  • Buyer’s Journey Mapping
  • Key Buying Criteria & Jobs To Be Done
  • Net Promoter Score/Customer Satisfaction
  • Product/Service Research
  • Market Segmentation
  • Market Opportunity Research
  • Product/Market Fit
  • Concept Testing
  • Go-To-Market Research
  • Sales & Marketing Enablement Research
  • B2B Thought Leadership Research
  • Data-Driven Marketing Research
  • Message Testing
  • Brand Research
  • Win/Loss Analysis
  • Churn Studies
  • Channel Research
  • In-Depth Interviews
  • Virtual and In-Person Focus Groups
  • Online Communities and Panels
  • Quantitative Research
  • User Experience Research
  • Social Media Analysis
  • Web Surveys
  • Longitudinal Research
  • Messaging Development
  • Copywriting
  • Campaign Optimization
  • Content Audits

Our Leadership

Sean Campbell

Sean Campbell

Co-Founder & CEO

Sean is a well-regarded consultant, speaker, author, trainer, mentor, and educator. He has delivered talks for Fortune 50 companies and top tier conferences around the world and has written extensively on technology and business topics.

Sean has been a professional services firm owner for more than 20 years. His work has spanned consulting engagements with tech giants and startups you’ve heard of, the sale of his first company, and the growth of delivery, sales, marketing, and operational practices inside professional services firms.

Sean specializes in helping organizations find success and opportunity in the B2B tech sector via market research insights, smart strategy, and powerful messaging.

Scott Swigart

Scott Swigart

Co-Founder and Chief Research & Technical Officer

From a humble beginning as a 12-year-old self-taught programmer, Scott has spent almost 40 years immersed in technology. In 2006, Scott co-founded Cascade Insights, a company that has grown from 3 initial employees to twenty. Today, Scott leads an ace team of researchers who investigate everything B2B tech. Scott’s focus is on ever raising the bar for the insights we deliver – driving our clients toward better decisions and strategies.

When not working, you can find Scott digging into quantum computing, blockchain, AI/ML, autonomous things, and software defined everything.

Harrison May

Harrison May

Director of Research Operations

Harrison runs the day-to-day operations of the research team and focuses on ensuring Cascade Insights provides a high-quality experience to its clients. Harrison has more than five years of market research experience working with companies like Microsoft, Salesforce, F5, and Red Hat and has also worked directly on a product team at a SaaS company.

Harrison has four computer monitors, so clients can feel safe that nothing escapes his gaze.

Isa Gautschi

Isabel Gautschi

Director of Marketing

Isa is an award-winning journalist turned marketer who specializes in written messaging for the B2B tech sector, making sure all aspects of branding tell a cohesive story, and putting marketing metrics into the context of business goals. Isa manages our talented team of creatives, leads messaging strategy & tactics, and streamlines marketing initiatives so that they contribute to a strategic, big-picture narrative.

She was the lead creative on our popular marketing conference parody, was behind the push to illustrate innovative research methodology by using ad data to study ageism & the gender gap in tech, and has worked on marketing projects for clients such as Dell, ServiceNow, and Connection.

Philippe Boutros

Director of Systems Design

Philippe architects innovative project engagements for some of tech’s largest companies and most fascinating startups. After getting his start in Cascade Insight’s research wing, Philippe delivered projects that changed the direction of companies such as Microsoft, AWS, Gogo, Juniper, and Adobe. Every day, Philippe combines intuition and data-backed insights to steer his clients towards success.

Prior to joining Cascade, he worked for several startups (in health tech, regulation tech, and natural language processing), and on four successful federal and state political campaigns.

Colleen Clancy

Director of Engagement

A former researcher, Colleen architects solutions for a number of Cascade Insight’s key accounts.

Colleen is also Cascade Insight’s longest standing employee, giving her a breadth of experience across research, marketing and business development roles.

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