Cascade Insights helps organizations seize opportunities in the B2B tech sector via a variety of market research & marketing services. We take a lot of pride in our specialization.
We don’t work outside the B2B tech sector, and we don’t do B2C.
Our clients range from enterprise tech giants to startups. Some are traditional technology companies and some are from fields such as finance, healthcare, education, etc. and have a B2B tech sector initiative.
As B2B specialists, we’ll never try to tell you that B2B can be approached in the same way as B2C.
We spend all day every day in the B2B tech sector. You won’t have to waste time catching us up on the structure and context of your business and its goals.
Got a B2B tech sector market research question? We know who to talk to and how to uncover the insight you need.
Need an effective marketing strategy for B2B tech sector audiences? We know how to craft messages that stick, content that gets shared, and lead forms that get filled.
Our clients range from enterprise tech giants to startups. Some are traditional technology companies and some are from fields such as finance, healthcare, education, etc. and have a B2B tech sector initiative.
A Few of our Clients
Focused & Boutique
If we work together, you can expect us to provide a right-sized team on every project. We’ll put the right people and the right amount of people on the task of answering your business problem.
Importantly, all of the folks you’ll meet are our full-time employees. We’re not a cabal of contractors like some other firms you know.
Though all of our analysts and creatives specialize in the B2B tech sector, the senior leadership of our company supervises every single project. This is not one of those firms where the fate of the project depends on outsourcing or low-level staff.
B2B Market Research &
Marketing You Can Trust
We don’t believe in conducting our work behind a velvet curtain. Your investment in our expertise will be met with regular updates on our progress.
If you have any questions during a project, we’ll always answer within 24 hours.
Finally, our deliverables are executive ready and don’t require any repackaging to get the point across to your leadership team.
Research Focus Area
- Customer Experience
- Buyer & User Personas
- Buyer’s Journey Mapping
- Key Buying Criteria & Jobs To Be Done
- Net Promoter Score/Customer Satisfaction
- Product/Service Research
- Market Segmentation
- Market Opportunity Research
- Product/Market Fit
- Concept Testing
- Go-To-Market Research
- Sales & Marketing Enablement Research
- B2B Thought Leadership Research
- Data-Driven Marketing Research
- Message Testing
- Brand Research
- Win/Loss Analysis
- Churn Studies and Channel Research
Methodologies
- Virtual and In-Person Focus Groups
- Online Communities and Panels
- Quantitative Research
- Social Media Analysis
- Web Surveys
- Longitudinal Research
Research Activation™ Services
- Messaging Frameworks
- Content Marketing
- Marketing Strategy
- Extended B2B Strategy Support and Mentorship
- Audits and Assessments
- GTM Mobilization
B2B Market Research Services
Whether your organization needs to take advantage of a market opportunity or is facing a competitive threat, you need clarity.
Market and Opportunities
Our Leadership
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Sean Campbell
Sean is a well-regarded consultant, speaker, author, trainer, mentor, and educator. He has delivered talks for Fortune 50 companies and top tier conferences around the world and has written extensively on technology and business topics.
Sean has been a professional services firm owner for more than 20 years. His work has spanned consulting engagements with tech giants and startups you’ve heard of, the sale of his first company, and the growth of delivery, sales, marketing, and operational practices inside professional services firms.
Sean specializes in helping organizations find success and opportunity in the B2B tech sector via market research insights, smart strategy, and powerful messaging.
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Colleen Clancy
A former researcher, Colleen architects solutions for a number of Cascade Insight’s key accounts.
Colleen is also Cascade Insight’s longest standing employee, giving her a breadth of experience across research, marketing and business development roles.
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Laura Johnson
Laura wants to make the world a better place by ridding B2B tech of all the “digital transformations,” “optimizations,” and other meaningless buzzwords that make bad messaging.
She specializes in messaging strategy, content and campaign development, copywriting, and design. Her work has helped clients like Adobe, AWS, Dell, Okta, and RedHat.
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Raeann Bilow
Raeann designs and builds great content and campaigns that translate into tangible results. Her specialties include content strategy and activation, SEO and PPC development, and copywriting. She has helped clients like Bluescape, Connection, HERE, Transcepta, and Wacom.
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Elizabeth Sullivan-Hasson
Elizabeth has been researching B2B technology for years and won’t rest until all Tech companies are making data and research-backed decisions. She is passionate about implementing rigorous research processes and practices so her team can succeed. Elizabeth specializes in mixed methods projects utilizing quantitative and qualitative forms of data collection. She has led buyer persona, message testing, competitive intelligence, win-loss, market opportunity/sizing, and ideal customer profile (ICP) research projects.
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Kimberly Campbell
Kimberly brings more than 20 years of experience working with professional services firms to meet their HR and Accounting needs. She currently manages all aspects of human resources at Cascade including payroll, benefits, and compliance.
Principles for Cascadians
- We help our clients Act With Clarity™. We do this by making the truth visible.
- All our work benefits from getting multiple perspectives from peers, managers, and clients.
- When we share feedback with teammates or clients, we do it to educate and with a great deal of empathy, not in an attempt to pontificate.
- The limelight isn’t a spotlight. It’s something we can share as a team.
- We own up to our failures without being nudged or pushed to do so.
- While we aren’t a democracy and decisions aren’t open to a vote, leaders recognize that listening is a crucial skill.
- When given a task, a project, or an opportunity to grow, we own it, and we don’t deflect our work onto others.
- We respect the flexibility and freedom that we enjoy with remote work, all the while holding ourselves accountable to do our job and stay communicative with our team and clients.
- We believe in staying “constantly curious,” educating ourselves on industry best practices and new technologies, and growing our understanding of our clients’ challenges, problems, and opportunities.
- Growth comes from asking great questions, whether these questions are directed at managers, teammates, or clients. This is true regardless of how long you have been at Cascade.
- We focus on more than just the job at hand. Instead, we always strive to see how our work complements that of teammates and the company’s overall direction.
- We are always evaluating our processes and toolbox, and we are happy to make changes that can benefit peers, clients, or the company’s overall performance.
Portland Based.
Globally Focused.
Our team is physically based in lovely Portland, Oregon, but our clients are from all over the world.
