Research Activated

B2B Market Research

10+ Years of B2B Tech Specialization

Thousands of Conversations with B2B Buyers

With B2B focused market research and marketing services, Cascade Insights helps companies seize opportunities in the B2B technology sector.

A Few of Our Clients

“I highly recommend Cascade Insights.”

Hewlett-Packard

“They stand out.”

Microsoft

“A valuable partner.”

3M

“A technology visionary.”

Penton Media

B2B Tech Sector Specialists

Our firm only accept projects from the B2B tech sector.
Our areas of expertise include:

  • SaaS
  • PaaS
  • IaaS
  • Software
  • Hardware
  • Cybersecurity
  • IoT
  • Cloud
  • AI
  • Big Data
  • AR/VR
  • Blockchain
  • Applications
  • Infrastructure
  • & More

Our clients range from enterprise giants to stars of the mid-market.
We help B2B tech companies in the following fields:

  • IT Services
  • FinTech
  • MarTech
  • Health Tech
  • Green Tech
  • EdTech
  • AdTech
  • Legal Tech
  • BioTech
  • GovTech
  • InsurTech
  • RetailTech
B2B Revealed Podcast

The B2B Revealed Podcast

The only podcast built exclusively for leaders in B2B marketing, sales, and product development. Hosted by Cascade Insights CEO Sean Campbell.

Take Care of Your Data

How to fight B2B data degradation. Tips from Ruth Stevens, co-author of “B2B Data-Driven Marketing: Sources, Uses, and Results.”

Rising to Leadership

Executive leadership coach Ron Carucci joins the show to share how executives can do better on strategy, resource allocation, and using their power.

Thumb-Stopper Creative

Leverage Facebook’s ad campaign feedback for great B2B marketing on Instagram and Facebook. Featuring Peter Reitano, B2B creative expert and CEO of Abacus.

Horror Stories: B2B Tech Messaging

After scores of B2B message testing projects, we’ve seen the good, the bad, and the horrifying. Here’s what to avoid in your B2B tech messaging.

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Podcasts and the Trouble with Conversion Optimization

The podcast conversion funnel is complex. This article defines the funnel and explores optimization strategies for B2B lead generation.

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B2B Brand Research: Don’t Skip the Qual

B2B brand research requires a specifically B2B approach and upfront qualitative research before surveying larger samples of B2B buyers.

Read More

B2B Focus Groups: Aim for Alchemy, Avoid Anarchy

B2B focus group moderators need a solid understanding of both the business and technical context in order to effectively gain insight from participants.

Read More

A few more of our clients

Cascade Insights: A few of our Clients

We give you more than data.
We give you clarity.

What our
Clients Say

For the last 11 years, we’ve helped some of the biggest technology companies in the world. We’ve also helped a number of upstarts go on to greater stardom.

“Cascade Insights has become our go-to resource anytime we have a tough market intelligence question. Compared to other firms, they stand out in two ways: 1) Deep domain expertise of the tech industry 2) Little/no hand-holding required: I just tell them what business questions I need answered and they deliver. It’s rare to get original insights from market research vendors and Scott and Sean have delivered every time we have engaged them.”

Niranjan Deo, Business Strategy ManagerMicrosoft

“We commissioned a channel market research piece from Cascade Insights to better understand partners’ perceptions. The team did great work, especially with research design, sample development, data analysis, and report development. Results were balanced, credible, and practical; sparked important conversations; and ultimately helped expose a gap in our strategy. I plan to use Cascade Insights again.”

Martin DeWitt, Sr. Product Marketing ManagerRed Hat

Contact Us

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