We help B2B leaders see how their market is changing, then redesign the work so their teams respond with confidence.
A Few of our Clients
Read Your Market
Your buyers know exactly why they pick one vendor over another. Getting them to say it, and knowing what it means, is where we come in. We uncover how B2B buyers evaluate, adopt, and choose, and turn it into a read clear enough to bet on, across your marketing, sales, and product decisions.
Here are a few areas that we can help you explore.
Redesign the Work
AI rarely fails because the tools are weak. It fails in the room, when the work around it never changes. We help B2B leaders rebuild how the work gets done, and because we understand the work before we redesign it, the change holds. Here are the ways engagements typically unfold.
Here are the ways engagements typically unfold.
AI Strategy Sprint
A fixed-fee engagement that shows you exactly where AI can change how your team works, and hands you a plan to run. The fastest way to start making effective use of your AI investment.
Fractional AI Leadership
Redesigned work needs someone to lead the change. We provide the senior leadership to coordinate your AI effort, manage the human side, and keep it tied to business outcomes.
Learn More
AI Consulting and Solutions
New ways of working need systems that support them. We design, prototype, and deploy AI into the workflows where it creates value, built for your team to own
AI Training for Teams
New ways of working need people who can work the new way. We train your teams in their real workflows to direct AI with judgment, not just prompt it..
Our Method: Fluid Intelligence®
AI does not fail because the tools are weak. It fails because people do not know how to direct it.
Fluid Intelligence® is our name for the skill that fixes that: the judgment to aim AI at the right problems, hand it the right work, override it when it is wrong, and design how people and AI work together.
It is what we teach our employees, our teams, and it is why adoption sticks instead of fading after the rollout.
Not AI replacing your people. Your people directing AI.
Short on time?
Choose your favorite AI, and it will provide a summary of how we can help you.
Cascade Insights® helps companies that offer solutions in sectors such as:
IT Services
FinServ
Marketing
Life Sciences
GreenTech
Education
Legal Tech
Government
Manufacturing
Retail
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We had a very good engagement with Cascade! Their team has been a pleasure to work with, and the insights we’ve gotten out of it have been impressive.
I’ve compiled them not only into battlecards but a Gemini NotebookLM instance. It’s pretty cool — you can query it with anything you think of, and it pulls from ALL the sources: the transcripts, original .mp4 recordings, and various other documents. This wouldn’t have been possible with run-of-the-mill data gleaned from what’s publicly available. In fact, most competitor insights are carefully hidden away. Cascade uncovered all those details for us and allowed us to go a lot deeper.
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Working with Cascade Insights® for our persona research was a game-changer for our business. Their expertise and meticulous approach in understanding our target audience helped us gain invaluable insights into our customers’ needs, preferences, and behaviors. Armed with this knowledge, we were able to tailor our marketing strategies, resulting in increased engagement and higher conversion rates.
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When you’re in a fast-paced and highly competitive market space, you have to be nimble and smart and sure in all your marketing decisions – and your vendors have to match that. Sean Campbell and his team at Cascade Insights® are all that and more.
Before they even started on one of my recent projects, they conducted a thorough interview and brought in different perspectives that helped crystallize the actual questions we were trying to answer. The project ran flawlessly and professionally, and the analysis was exceptional. Cascade is on my “Go To” list when I need a partner to help me analyze tough market intelligence questions.
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Most of my team is relatively new to the CI field, so I enlisted the help of Cascade Insights® to provide training in CI fundamentals, frameworks, and methodologies.
While the training was only 2 days in length, Sean thoroughly covered all the topics with time built in for team activities that further reinforced what we learned. After the training, the team raved about all the new tools they wanted to use and ideas to incorporate into their existing projects. In fact, they have already begun introducing concepts learned in this training into their day-to-day activities.
I highly recommend Cascade Insights® for any CI manager looking to quickly train new CI professionals or for any team looking to refresh their existing CI knowledge. Sean is very professional and knowledgeable in this field and can really help any CI team (regardless of experience) move to the next level.
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We worked with Cascade Insights® to start up a substantial competitive intelligence and product insights initiative. Their whip-smart staff and expertise in B2B tech was a major asset, starting from our first conversations about doing a project together, making sense of research findings, and delivering results to senior leaders.
When we hit challenges along the road—practically inevitable in standing up a new initiative in an enterprise context—they were flexible, creative, and always positive in finding ways to move forward. In short, in the world of market research, Cascade is at the top of the heap.