AI Advisory and Market Research
for the AI Era
AI training and enablement for adopters. Deep market intelligence for vendors.
Let’s TalkAt Cascade Insights®, we help organizations adopt AI effectively — starting with the teams who have to use it every day. We train people, guide leaders through the change AI demands, and bring the research depth to understand what’s actually working across the market. Whether you’re building AI solutions or adopting them, our dual expertise in AI execution and B2B market research gives us a perspective most firms can’t offer.
Learn MoreA Few of our Clients
AI Advisory and B2B Research
We serve the AI market from two sides: we train and guide organizations through AI adoption, and we conduct deep research for B2B tech companies building AI solutions. This dual emphasis gives us a comprehensive perspective on AI adoption: what drives success, what creates barriers, and how different approaches perform across organizations.
AI Advisory
We help organizations move from experimenting with AI to embedding it — starting with practical, hands-on training and building from there. Whether you need your teams skilled up, your leaders aligned, or a strategic AI executive in your corner, we make adoption stick.
AI Training and Mentoring
This is where most organizations should start. We train teams to actually use AI — not just attend a workshop and forget it. Our approach is hands-on, role-specific, and built around your organization’s real workflows. We don’t teach theory or repeat vendor talking points. We sit with your people, work through their actual tasks, and help them build genuine confidence with the tools that matter for their jobs. From prompt engineering to building custom GPTs to rethinking how a team operates with AI in the mix — we meet people where they are.
AI Change Management Services
Training gets people skilled. Change management makes it last. AI adoption changes how people work, and that requires more than new tools — it requires new habits, new expectations, and leadership that understands both. We help organizations navigate the human side of AI: addressing resistance, building trust, aligning teams, and creating strategies that survive contact with reality.
Fractional Chief AI Officer
Not every organization needs a full-time AI executive, but every organization navigating AI needs strategic leadership. A Fractional Chief AI Officer from Cascade connects your AI initiatives to clear business outcomes, provides ongoing mentorship to your teams, and keeps training and change management efforts aligned and on track.
B2B Market Research Services
Understand the human dynamics of AI adoption. We uncover how B2B buyers evaluate, adopt, and integrate new technologies: insights that directly inform your messaging, GTM strategy, and product roadmap. Our services include:
Fluid Intelligence®
Fast Answers, Smart Thinking
At Cascade Insights®®, we live at the intersection of practice and research. We train teams to use AI effectively.
We guide organizations through the change that adoption demands. And we bring the research depth to understand what’s actually working across the market.
This dual perspective — researchers who are also practitioners — gives us something AI alone can’t provide:
- The ability to see patterns across organizations and markets.
- The experience to question assumptions about adoption.
- The human insight that determines which initiatives succeed and which fail.
We call this Fluid Intelligence® — the blend of practical expertise and research depth that helps companies build, implement, and adapt AI with clarity.
Short on time?
Choose your favorite AI, and it will provide a summary of how we can help you.
B2B Tech Sector Specialists
Our areas of B2B research expertise include:
- Software
- Hardware
- Cloud
- AI & GenAI
- Infrastructure
- Anything as a service
- Cybersecurity
- Big Data
- Low code/no code
- Applications
- IoT
- And much more…
B2B tech spans various industries. Our research helps companies that offer software, hardware, and other technology solutions in sectors such as:
IT Services
FinServ
Marketing
Life Sciences
GreenTech
Education
Legal Tech
Government
Manufacturing
Retail
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We had a very good engagement with Cascade! Their team has been a pleasure to work with, and the insights we’ve gotten out of it have been impressive.
I’ve compiled them not only into battlecards but a Gemini NotebookLM instance. It’s pretty cool — you can query it with anything you think of, and it pulls from ALL the sources: the transcripts, original .mp4 recordings, and various other documents. This wouldn’t have been possible with run-of-the-mill data gleaned from what’s publicly available. In fact, most competitor insights are carefully hidden away. Cascade uncovered all those details for us and allowed us to go a lot deeper.
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Working with Cascade Insights® for our persona research was a game-changer for our business. Their expertise and meticulous approach in understanding our target audience helped us gain invaluable insights into our customers’ needs, preferences, and behaviors. Armed with this knowledge, we were able to tailor our marketing strategies, resulting in increased engagement and higher conversion rates.
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When you’re in a fast-paced and highly competitive market space, you have to be nimble and smart and sure in all your marketing decisions – and your vendors have to match that. Sean Campbell and his team at Cascade Insights® are all that and more.
Before they even started on one of my recent projects, they conducted a thorough interview and brought in different perspectives that helped crystallize the actual questions we were trying to answer. The project ran flawlessly and professionally, and the analysis was exceptional. Cascade is on my “Go To” list when I need a partner to help me analyze tough market intelligence questions.
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Most of my team is relatively new to the CI field, so I enlisted the help of Cascade Insights® to provide training in CI fundamentals, frameworks, and methodologies.
While the training was only 2 days in length, Sean thoroughly covered all the topics with time built in for team activities that further reinforced what we learned. After the training, the team raved about all the new tools they wanted to use and ideas to incorporate into their existing projects. In fact, they have already begun introducing concepts learned in this training into their day-to-day activities.
I highly recommend Cascade Insights® for any CI manager looking to quickly train new CI professionals or for any team looking to refresh their existing CI knowledge. Sean is very professional and knowledgeable in this field and can really help any CI team (regardless of experience) move to the next level.
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We worked with Cascade Insights® to start up a substantial competitive intelligence and product insights initiative. Their whip-smart staff and expertise in B2B tech was a major asset, starting from our first conversations about doing a project together, making sense of research findings, and delivering results to senior leaders.
When we hit challenges along the road—practically inevitable in standing up a new initiative in an enterprise context—they were flexible, creative, and always positive in finding ways to move forward. In short, in the world of market research, Cascade is at the top of the heap.
A Few More of our Clients
