Research Activated

10+ Years of B2B Tech Specialization

Thousands of Conversations with B2B Buyers

Buyer Persona Research
Market Segmentation
Brand Studies
Messaging Upgrades
Buyer's Journey Research
Win/Loss Studies
Focus Groups
In-Depth Interviews
Online Focus Groups
NPS Surveys
Channel Research
Go-To-Market Research
Competitor Research
Content Strategy
Product Launch Research
Customer Satisfaction Research

With B2B focused market research and marketing services, Cascade Insights helps companies seize opportunities in the B2B technology sector.

A Few of Our Clients

Cascade Insights: A few of our Clients

“I highly recommend Cascade Insights.”

Hewlett-Packard

“They stand out.”

Microsoft

“A valuable partner.”

3M

“A technology visionary.”

Penton Media

Marketing Services

B2B Revealed Podcast

The B2B Revealed Podcast

The only podcast built exclusively for leaders in B2B marketing, sales, and product development. Hosted by Cascade Insights CEO Sean Campbell.

Hacking Diversity

Joan C. Williams, Professor of Law at UC Hasting and author of What Works for Women at Work, joins us to talk about diversity in the technology industry.

Competitive Intel

Nan Bulger, competitive intelligence expert, joins us to dispel CI myths and talk market research.

Speak Like Yourself

Jezra Kaye, a public speaking expert and the author of Speak Like Yourself thinks the corporate world needs to pay serious attention to presentation development.

A few more of our clients

Cascade Insights: A few of our Clients

We give you more than data.
We give you clarity.

What our
Clients Say

For the last 11 years, we’ve helped some of the biggest technology companies in the world. We’ve also helped a number of upstarts go on to greater stardom.

“Cascade Insights has become our go-to resource anytime we have a tough market intelligence question. Compared to other firms, they stand out in two ways: 1) Deep domain expertise of the tech industry 2) Little/no hand-holding required: I just tell them what business questions I need answered and they deliver. It’s rare to get original insights from market research vendors and Scott and Sean have delivered every time we have engaged them.”

Niranjan Deo, Business Strategy ManagerMicrosoft

“We commissioned a channel market research piece from Cascade Insights to better understand partners’ perceptions. The team did great work, especially with research design, sample development, data analysis, and report development. Results were balanced, credible, and practical; sparked important conversations; and ultimately helped expose a gap in our strategy. I plan to use Cascade Insights again.”

Martin DeWitt, Sr. Product Marketing ManagerRed Hat

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