Research Activated

B2B Market Research

10+ Years of B2B Tech Specialization

Thousands of Conversations with B2B Buyers

With B2B focused market research and marketing services, Cascade Insights helps companies seize opportunities in the B2B technology sector.

A Few of Our Clients

Cascade Insights: A few of our Clients

“I highly recommend Cascade Insights.”

Hewlett-Packard

“They stand out.”

Microsoft

“A valuable partner.”

3M

“A technology visionary.”

Penton Media

B2B Tech Sector Specialists

Our firm only accept projects from the B2B tech sector.
Our areas of expertise include:

  • SaaS
  • PaaS
  • IaaS
  • Software
  • Hardware
  • Cybersecurity
  • IoT
  • Cloud
  • AI
  • Big Data
  • AR/VR
  • Blockchain
  • Applications
  • Infrastructure
  • & More

Our clients range from enterprise giants to stars of the mid-market.
We help B2B tech companies in the following fields:

  • IT Services
  • FinTech
  • MarTech
  • Health Tech
  • Green Tech
  • EdTech
  • AdTech
  • Legal Tech
  • BioTech
  • GovTech
  • InsurTech
  • RetailTech
B2B Revealed Podcast

The B2B Revealed Podcast

The only podcast built exclusively for leaders in B2B marketing, sales, and product development. Hosted by Cascade Insights CEO Sean Campbell.

Alive at Work

Dan Cable, Professor of Organisational Behaviour at London Business School, joins us to talk about his book, Alive at Work: The Neuroscience of Helping Your People Love What They Do.

Going Beyond Brexit

In this episode, we discuss how Brexit will impact the world of B2B with Martina Bozadzhieva, market research Europe expert at DuckerFrontier.

Offices For Humans

Tech office culture can receive a boost from good office design. Kristin Kelsey, an expert on office design and Design Lead at Herman Miller, tells us how.

Horror Stories: B2B Tech Messaging

After scores of B2B message testing projects, we’ve seen the good, the bad, and the horrifying. Here’s what to avoid in your B2B tech messaging.

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Podcasts and the Trouble with Conversion Optimization

The podcast conversion funnel is complex. This article defines the funnel and explores optimization strategies for B2B lead generation.

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B2B Breakups: 200+ Interviews With The Ones That Got Away

Win-loss analysis from 200+ interviews with B2B buyers. How to avoid common blunders like inflexible pricing, misguided messaging, and bad sales strategy.

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B2B Brand Research: Don’t Skip the Qual

B2B brand research requires a specifically B2B approach and upfront qualitative research before surveying larger samples of B2B buyers.

Read More

A few more of our clients

Cascade Insights: A few of our Clients

We give you more than data.
We give you clarity.

What our
Clients Say

For the last 11 years, we’ve helped some of the biggest technology companies in the world. We’ve also helped a number of upstarts go on to greater stardom.

“Cascade Insights has become our go-to resource anytime we have a tough market intelligence question. Compared to other firms, they stand out in two ways: 1) Deep domain expertise of the tech industry 2) Little/no hand-holding required: I just tell them what business questions I need answered and they deliver. It’s rare to get original insights from market research vendors and Scott and Sean have delivered every time we have engaged them.”

Niranjan Deo, Business Strategy ManagerMicrosoft

“We commissioned a channel market research piece from Cascade Insights to better understand partners’ perceptions. The team did great work, especially with research design, sample development, data analysis, and report development. Results were balanced, credible, and practical; sparked important conversations; and ultimately helped expose a gap in our strategy. I plan to use Cascade Insights again.”

Martin DeWitt, Sr. Product Marketing ManagerRed Hat

Contact Us

Get In Touch With A B2B Expert


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