Research Activated

10+ Years of B2B Tech Specialization

Thousands of Conversations with B2B Buyers

With B2B focused market research and marketing services, Cascade Insights helps companies seize opportunities in the B2B technology sector.

A Few of Our Clients

Cascade Insights: A few of our Clients

“I highly recommend Cascade Insights.”

Hewlett-Packard

“They stand out.”

Microsoft

“A valuable partner.”

3M

“A technology visionary.”

Penton Media

B2B Tech Sector Specialists

We only accept projects from the B2B tech sector.
Our areas of expertise include:

  • SaaS
  • PaaS
  • IaaS
  • Software
  • Hardware
  • Cybersecurity
  • IoT
  • Cloud
  • AI
  • Big Data
  • AR/VR
  • Blockchain
  • Applications
  • Infrastructure
  • & More

Our clients range from enterprise giants to stars of the mid-market.
We help companies in the following fields:

  • IT Services
  • FinTech
  • MarTech
  • Health Tech
  • Green Tech
  • EdTech
  • AdTech
  • Legal Tech
  • BioTech
  • GovTech
  • InsurTech
  • RetailTech
B2B Revealed Podcast

The B2B Revealed Podcast

The only podcast built exclusively for leaders in B2B marketing, sales, and product development. Hosted by Cascade Insights CEO Sean Campbell.

Tech’s Sustainability Scorecard

Gary Cook, the Senior Corporate Campaigner at Greenpeace, joins us to talk about sustainability and environmental responsibility in the technology industry.

The Year in Review

We wanted to take a moment to highlight our favorite episodes, some key lessons we hope you’ll carry with you into 2019, and what to look forward to in the coming months.

India and China: Market Entry

Dr. Bhaskar Chakravorti joins us to discuss the significance of the China and India’s digital economies and what tech companies should be aware of as they enter these markets.

Horror Stories: B2B Tech Messaging

After scores of B2B message testing projects, we’ve seen the good, the bad, and the horrifying. Here’s what to avoid in your B2B tech messaging.

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Does It Sell? Content Marketing Tips

How successfully does your content sell your product or service? Do you know how to evaluate that success? We’ve got some content marketing tips for how to effectively measure the efficacy of your efforts.

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B2B Breakups: 200+ Interviews With The Ones That Got Away

Win-loss analysis from 200+ interviews with B2B buyers. How to avoid common blunders like inflexible pricing, misguided messaging, and bad sales strategy.

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You Can’t Always Have Quant With Your Qual

In an ideal world, all B2B research would result in a tidy heap of statistics, graphs, and charts all pointing to a clear course of action. Company leaders would glimpse the dramatic numbers and approve strategy adjustments right away.

Read More

A few more of our clients

Cascade Insights: A few of our Clients

We give you more than data.
We give you clarity.

What our
Clients Say

For the last 11 years, we’ve helped some of the biggest technology companies in the world. We’ve also helped a number of upstarts go on to greater stardom.

“Cascade Insights has become our go-to resource anytime we have a tough market intelligence question. Compared to other firms, they stand out in two ways: 1) Deep domain expertise of the tech industry 2) Little/no hand-holding required: I just tell them what business questions I need answered and they deliver. It’s rare to get original insights from market research vendors and Scott and Sean have delivered every time we have engaged them.”

Niranjan Deo, Business Strategy ManagerMicrosoft

“We commissioned a channel market research piece from Cascade Insights to better understand partners’ perceptions. The team did great work, especially with research design, sample development, data analysis, and report development. Results were balanced, credible, and practical; sparked important conversations; and ultimately helped expose a gap in our strategy. I plan to use Cascade Insights again.”

Martin DeWitt, Sr. Product Marketing ManagerRed Hat

Contact Us

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