B2B content marketing has undergone significant transformations in the last 10 years, 5 years, and even the past year – primarily due to the influence of AI.

Whether it’s the risk of competitors replicating your content or the sheer productivity of an AI-backed team of content marketers outpacing traditional methods, the landscape of content marketing has been irreversibly altered.

So, how do you rise to the challenge and ensure your message stands out?

First, you begin with research that is beyond the scope of AI’s current knowledge. This “research-first” approach enables you to offer a unique perspective in the content you create. The outcome is original material that AI cannot mimic, distinguishing you from your competition.

Second, you leverage AI tools as a super-suit as a way to speed up the content creation process. AI enables unprecedented efficiency, providing you with swift and cost-effective asset turnaround.

This combination gives you the best of both worlds: speed and distinctiveness. With this one-two punch we help our clients develop the following targeted assets.


Cascade Insights offers the following strategy services.


An effective blog channel is table stakes for a B2B marketer. Our marketers can write blogs help to improve SEO, drive traffic, and address a broad range of topics, including company news, product updates, industry trends,  how-to guides, and more.


We can write in-depth reports that present comprehensive research, data, and analysis on complex topics. 

Website copy

Effective website content is crucial for making a strong first impression, conveying brand values, and guiding visitors to take action. Our team is well-versed in writing website copy that captures attention and inspires action. 

Thought leadership content

We can help establish a company as a leading authority in their industry through thought leadership content. Whether it be through a blog, whitepaper, webinar, ebook, or another asset, we build content that helps to build credibility, trust, and respect among peers and potential customers. 

Product or solution decks

We can build decks that visually and succinctly convey key features, benefits, and differentiators of a product or solution. 

Social media content

Through the channels that make the most business sense for your organization, we create content to quickly reach and engage with your audience, build brand awareness, foster community, and drive traffic to other content marketing assets or websites. 

Video content

Whether its a product demonstration, customer testimonial, case study, or another use case, we can assist with the writing, storytelling, and overall creation of your video piece. 

Cascade Insights is able to produce content marketing assets that target key business roles:

Line of Business (LOB) leaders

Focused on business outcomes, our content for LOB leaders demonstrates how specific technologies can enhance operational efficiencies, drive innovation, and provide competitive advantages, all within their unique business contexts. Our approach combines data-driven insights with a clear articulation of both technical and business implications.


Engaging senior-level decision-makers requires strategic, high-level content. We produce tailored assets such as white papers, thought leadership articles, and more to address the specific interests and challenges faced by the C-suite.

IT buyers

Our deep understanding of the B2B technology landscape enables us to communicate effectively with technical audiences without needing extensive background explanations. Specializing exclusively in B2B tech, we’re adept at discussing complex concepts like the differences between hybrid and multi-cloud environments or the application of AI/ML in manufacturing. Our content is designed to resonate with IT buyers by addressing their specific concerns with precision and depth.


Our tech expertise allows us to produce content that speaks directly to the needs and challenges of developers, offering tangible solutions, code examples, and insights in the latest technologies and methodologies. We are adept in writing technical tutorials, comprehensive guides, and case studies that showcase real-world applications and problem-solving scenarios. 

B2B Tech Sector Specialists

Our firm only accepts projects from the B2B tech sector.
Our areas of expertise include:
  • Software
  • Hardware
  • Cloud
  • AI & GenAI
  • Infrastructure
  • Anything as a service
  • Cybersecurity
  • Big Data
  • Low code/no code
  • Applications
  • IoT
  • And much more...
B2B tech spans various industries. We help companies that offer software, hardware, and other technology solutions in sectors such as:

IT Services



Life Sciences



Legal Tech




Market Research Methodologies

  • In-Depth Interviews (In-Person & Online)
  • Focus Groups (In-Person & Online)
  • Web Surveys
  • Online Research Communities
  • Quantitative Studies
  • Social Media / Online Community Analysis
  • Longitudinal Research (Communities, Diaries, Etc.)
  • Secondary Research

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