Poorly worded sales messaging can result in lost deals, few proposal opportunities, and a bad reputation. Good messaging sent to the wrong persona can also result in these consequences.

Unfortunately, sales teams don’t often have adequate data on how their messages are received. Cascade Insights’ Sales Enablement Research helps sales teams gain the clarity they need to win more deals.

With our extensive background studying B2B buying in the tech sector, Cascade Insights can help you gain an objective view of how customers view your sales messaging. Our research can reveal what buyers expect in sales outreach at each stage of the buyer’s journey. We can also uncover how you can more effectively differentiate from the competition.

A Few of our Clients

AWS
Accruent
Armature
BP3
Connection
Dropbox
EMC
Google
Guardicore
HP
IBM
MarketingProfs
PolicyWise
ToughtSpot
Xivic
imcorp
salesforce
snyk

B2B Channel Research

Improve channel communications, identify new opportunities, and better prepare your partners to sell your solutions.

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B2B Churn Analysis

Retain accounts by understanding what prevents them from jumping to the competition.

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B2B Win-Loss Research

We’ll figure out where and why you’re losing, and help steer your sales team to the most productive opportunities.

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B2B Competitive Landscape Analysis

Understand how you really stack up against your competitors in buyers’ minds.

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B2B Tech Sector Specialists

Our firm only accepts projects from the B2B tech sector.
Our areas of expertise include:
  • Software
  • Hardware
  • Cloud
  • AI & GenAI
  • Infrastructure
  • Anything as a service
  • Cybersecurity
  • Big Data
  • Low code/no code
  • Applications
  • IoT
  • And much more...
B2B tech spans various industries. We help companies that offer software, hardware, and other technology solutions in sectors such as:

IT Services

FinServ

Marketing

Life Sciences

GreenTech

Education

Legal Tech

Government

Manufacturing

Retail

Market Research Methodologies

  • In-Depth Interviews (In-Person & Online)
  • Focus Groups (In-Person & Online)
  • Web Surveys
  • Online Research Communities
  • Quantitative Studies
  • Social Media / Online Community Analysis
  • Longitudinal Research (Communities, Diaries, Etc.)
  • Secondary Research

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