Poorly worded sales messaging can result in lost deals, few proposal opportunities, and a bad reputation. Good messaging sent to the wrong persona can also result in these consequences.
Unfortunately, sales teams don’t often have adequate data on how their messages are received. Cascade Insights’ Sales Enablement Research helps sales teams gain the clarity they need to win more deals.
With our extensive background studying B2B buying in the tech sector, Cascade Insights can help you gain an objective view of how customers view your sales messaging. Our research can reveal what buyers expect in sales outreach at each stage of the buyer’s journey. We can also uncover how you can more effectively differentiate from the competition.