Cascade Insights’ B2B Product/Service Research is designed to help organizations align their product development, messaging, and marketing strategies with the needs of the market.

Choosing Cascade Insights as your research partner yields specific, actionable results. Our B2B tech specialization means we begin each project with a thorough understanding of industry context and buyers’ jobs-to-be-done. In other words, we won’t waste time or budget getting up-to-speed on the basics.

Our specialization allows us to design efficient studies that get right to the heart of what matters most to your target market.

Whether you’re planning on launching a new product or service or want to revamp an existing one, Cascade Insights’ B2B Product/Service Research can help you:

  • Target the right markets and personas.
  • Hone your product/service strategy to prioritize the features and capabilities that matter most to buyers and users.
  • Streamline your marketing and sales messaging to address your ideal customers’ priorities, jobs-to-be-done, and pain points.
  • Identify unmet market needs you can capitalize on.

A Few of our Clients

AWS
Activator
CDW
Decision Lens
Dropbox
F5
Gogo
Google
HP
IBM
Impact
McAfee
Mitratech
Poppulo
Servicenow
Staff attract
Unity
salesforce

B2B Go-To-Market Research

Fortify your go-to-market strategy with customer insights and data. Make the most of your marketing dollars by determining the right messaging, pricing, and packaging for your target market.

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B2B Concept Testing

Will this solution meet customer’s needs and priorities? Does your product design resonate with the target market? Cascade Insights helps you gauge reception and can provide a clear “go/no go” directive.

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B2B Market Opportunity Research

So you’ve identified a potential market for your new B2B product or service. Is this market worth your focus and investment? Cascade Insights’ B2B Market Opportunity Research gives you clarity.

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B2B Tech Sector Specialists

Our firm only accepts projects from the B2B tech sector.
Our areas of expertise include:
  • Software
  • Hardware
  • Cloud
  • AI & GenAI
  • Infrastructure
  • Anything as a service
  • Cybersecurity
  • Big Data
  • Low code/no code
  • Applications
  • IoT
  • And much more...
B2B tech spans various industries. We help companies that offer software, hardware, and other technology solutions in sectors such as:

IT Services

FinServ

Marketing

Life Sciences

GreenTech

Education

Legal Tech

Government

Manufacturing

Retail

Market Research Methodologies

  • In-Depth Interviews (In-Person & Online)
  • Focus Groups (In-Person & Online)
  • Web Surveys
  • Online Research Communities
  • Quantitative Studies
  • Social Media / Online Community Analysis
  • Longitudinal Research (Communities, Diaries, Etc.)
  • Secondary Research

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