These are the key questions that every SaaS win-loss analysis should ask to unlock big opportunities.
These are the top 5 reasons why we see SaaS customers churn – and what you can do to turn things around.
SaaS go-to-market research is the crucial element that builds a GTM strategy built on certainty – not guesswork.
In a B2B quantitative research survey, these specific question types can make for a challenging analysis phase.
Marketers who develop their own SaaS buyer personas should be prepared to navigate a series of obstacles that compromise the quality and accuracy of their personas over time.
Follow-up questions are indispensable in B2B qualitative research. These are the top tactics that we employ to ensure that we gather quality responses.
Niche positioning allows professional services to generate more value for their clients, deliver higher quality services, and so much more.
Integrating sales expertise is essential for effective B2B messaging. Here's how marketers can harness the strength of their sales teams.
We like remote work. We like to have fun together, too — so once a year we get together for a 3-day company retreat in Oregon.
Discover what differentiates successful vs. struggling SaaS messaging and positioning, featuring real-world SaaS website examples.
Cascade Insights, a leading provider of market research and marketing services to B2B-focused technology companies, is pleased to announce that it has transitioned from a dual to a single ownership structure. Due to this change, as of June 16th, 2023, Sean Campbell, Cascade Insights’ long-standing CEO, has become the company’s sole owner. Moving forward, you can ...
Generative image AI has a lot of potential uses in B2B Marketing, but only if you know how to write prompts to get the results you expect.
AI-based content assistants are continuing to evolve, and a marketer who fails to get used to wearing a super-suit will be left behind. Worse yet, while you’re falling behind personally, your team, company, clients, or partners will feel the pain as well.
SaaS companies require specialized B2B market research partners that understand their unique challenges. The following case studies illustrate exactly how we’ve managed to meet those needs.
Services firms need to be able to say where they provide value and where they don't. This is our story of how we came up with that answer.
B2B thought leadership is more important than ever during a tough economic period. These are our five tips for creating great thought leadership content during a downturn.
Expert networks are a fast-moving new industry that comes with both risks and rewards. These are the potential benefits B2B companies could gain – or what risks they might face – by working with expert networks.
Almost every aspect of a B2B product is different from B2C. Here’s how those differences result in different strategies and approaches when conducting B2B market research.
Here are the best ways to recruit the best participants for a B2B research study – and how to get the most valuable info from them.
Just as actors rely on their script to perform well in a movie, sales people rely on B2B buyer persona knowledge to understand buyers throughout the sales process.
Buyer personas are table takes for any B2B organization. These are the times when it is particularly crucial for an organization to procure buyer persona research.
Here’s how market research can help a rapidly-expanding healthcare cybersecurity startup grow in the right direction.
Strong and compelling recommendations should always be included in market research findings. Here's how to activate them.
In an industry where the truth is evolving at a rapid pace, you can trust B2B market research projects to uncover the truth and provide a guide for the future.
Our unofficial saying around here is, "We deliver bad news to good people". Here's why.
Research vendors should field surveys with high-quality respondents. But as we have discovered, that’s not always the case. Our investigative journey digs into the issues we found with some vendors and how we made those discoveries.
A competitive landscape analysis has the potential to shock marketers with bad news. Here are five examples of things to look out for and how to respond.
Technology has changed how we conduct B2B focus groups. Learn some of the best techniques to get quality data from virtual market research.
Brand research can sometimes reveal bad news to good marketers. Here’s how to take the negative news and use it to improve your company’s brand.
Are you wasting your time with buyer persona templates? These case studies show how customized B2B buyer persona research can make a difference.
Here’s Cascade Insights’ account on how we became a “top business to work for in Oregon” as a 100% remote company.