B2B Buyer’s Journey: Buyers and Marketers in the Blender
Are you in a new role? Has your marketing budget been slashed? You’re not alone. The B2B Buyer’s Journey has changed, and you need research to stay ahead.
B2B Customer Experience Research: Turn Grimaces Into Grins
Learn how to turn your customers’ grimaces into grins by including qualitative research in your approach to customer satisfaction.
B2B Quantitative Surveys: Design Them Like You Give A Damn
You can’t write an effective quantitative survey if you don’t care. Yet, unfortunately, that’s how many surveys are created today, by folks who don’t give a damn. Follow these 8 steps to design great research questions.
Untrustworthy B2B Thought Leadership: 3 Red Flags To Watch Out For
Just because a B2B thought leadership piece exists does not mean that it’s credible. Watch out for these 3 red flags to signal it’s untrustworthy.
Customer Satisfaction Research: Common Mistakes to Avoid
Customer satisfaction research is an important tool in your market research toolbox. Learn from these customer satisfaction research horror stories to improve your B2B customer satisfaction research strategy.
B2B Buyer Personas: 6 Key Insights to Build an Effective Marketing Strategy
Do your buyer personas lack information to help you create meaningful marketing? Learn how to create a solid marketing backbone with insightful B2B buyer personas.
Research Panel Quality Check: Trust Then Verify
Research panel quality is notoriously bad. Find out why and understand what you can do to combat low-quality online panels.
Why You Need Message Testing: 6 Worst-Case Scenarios You Risk Without It
What can go wrong without message testing research? Here are six scenarios B2B tech companies risk without it.
B2B Thought Leadership Content: How to Back up Your Opinion With Facts
Position your company as an industry expert by creating B2B thought leadership content that utilizes research and data to back your opinions.
How to Build a Trustworthy B2B Partner Program
Are you sowing trust with current and prospective partners? Foster productive partnerships that last with an effective B2B partner enablement program.
How Does a Person Fall in Love…with Your Product?
Is it love or is it hate? If you’re uncertain how users feel about your product, you should commission user persona research to find out.
Is Your Buyer Persona Research Written So You Can Actually Use It?
To be able to unlock the powerful benefits of buyer persona research, you first need to ensure it’s written in a way that your company can actually use.
5 Risks of Conducting Your Own B2B Buyer Persona Research
These are the five greatest risks marketers can make while attempting to conduct buyer persona research on their own.
Market Opportunity Research: What’s the Point?
Once you’ve completed a market opportunity study, we can give you the guidance to understand what comes next for every department involved.
Market Opportunity: Go Beyond Quant to Get the Right Insights
You may think quant research is enough to understand your market opportunity, but it doesn’t guarantee the insights you need. Here’s what to do instead.
Mistakes B2B Marketers Make Without Buyer Personas
Buyer persona research is crucial to creating effective messaging and marketing that targets the right people. Without this crucial foundational piece, it’s impossible to set your marketing off in the right direction. Here are just a few examples of where B2B marketers can go wrong without it.
Market Opportunity Research: Demand Evidence and Think Critically
Market opportunity research will give you the confidence to know there is a market and a need for your solution.
Success Isn’t Guaranteed: Concept Testing Can Help
You want your new technology to be adopted by millions. Concept Testing can show you what you need to fix before you launch.
Make Better Decisions With B2B Concept Testing
As you plan a new product or service and go-to-market strategy, B2B concept testing can protect you from poor investments.
5 Clues It’s Time for B2B Concept Testing
The most innovative tech & the awesomest features don’t guarantee success. B2B Concept Testing shows you what the market thinks of your idea.
B2B Thought Leadership: How To Use Data Effectively
The whole point of B2B Thought Leadership is to build recognition & credibility. So make sure you’re not leveraging data in a sloppy or unethical way.
More Software Won’t Fix Your Data-Driven Marketing Strategy
Don’t forget the “strategy” part of data-driven marketing strategy. If you don’t understand your buyers’ motivations, more software won’t help you win them over.
B2B Sales Enablement Strategy: Shorter Proposals Win
B2B Sales Enablement Strategy: the goal of every B2B seller should be shorter, more concise, and well- thought out proposals.
5 Clues It’s Time for B2B Churn Analysis
If you haven't changed anything but there's a spike in churn or if your sellers are struggling to sell, it's time for B2B Churn Analysis.
Are Your B2B Sales Tactics Derailing the Customer Buying Journey?
B2B sellers can upgrade the B2B customer buying journey by treating it as less of a numbers game and focusing more on relationship building.
B2B Messaging Strategy: Keep It Real
Does your messaging strategy include marketing boasts you can’t back up? Don't make claims a quick Google search could easily dispel.
B2B Lead Nurturing: How to Woo Your MQLs
As a B2B marketer, your job is to guide (not push) buyers along their journey. Learn when & how to make your move for optimal lead nurturing.
B2B Sales Strategy: Plan Before the Rain
Don’t get complacent. B2B sellers and their leaders need to plan ahead and develop a B2B sales strategy for when times are rough.
B2B Churn Rate: Don’t Be A Chump About Churn
CRM data can’t tell you everything about your B2B churn rate. Here are 4 reasons you may not have considered, based on Cascade Insights®’ own research.
B2B Buyer’s Journey: 7 Reasons Prospects “Swipe Left” Instead of Reaching Out
Some prospects just find you unworthy. Learn 7 reasons why they swipe left instead of contacting you in their B2B Buyer's Journey.
B2B Customer Experience Research: Because The Whole Company Needs Voice of the Customer Data
Customer experience research uncovers the voice of the customer data your organization needs to smooth the buyer’s journey & boost sales.
Know Before You Go (To Market): Key Go-To-Market Research Questions
Make sure your GTM Strategy is guided by the voice of the customer. Key go-to-market-research questions to ask your target market.
5 Clues Your Product Team Needs B2B Jobs-To-Be-Done Research
Are you focusing on the features that buyers will actually use- not just what they say they want? B2B Jobs-To-Be-Done Research can help.
Rebranding A Company: Dos & Don’ts
Dear B2B tech sector, there is a lot to consider before rebranding a company. Here’s what to keep in mind in order to avoid costly mistakes.
10 Keys to Spotting a Bad B2B Marketing Agency
Finding a great B2B marketing partner can be a challenge. Learn the signs that the B2B marketing agency you're considering may not be up to the task.
Stormy Days Playlist: 12 B2B Sales Enablement Tips
How should B2B sales teams refocus their priorities and activities during a recession? Read on for sales enablement best practices during hard times.