Build your leadership team’s AI fluency, together.

A structured program that takes your leaders through what AI means for how your organization works, and how to rebuild it. Drawn from the graduate curriculum on AI and the business, including the model where one person plus AI does what a team once did, and taught by the professor who built it.

What’s Involved?

Not a one-off talk, and not a tools tutorial. A cohort works through the real questions a leadership team faces: what to redesign, where the judgment stays human, how roles and teams change, and how to lead people through it. Peer learning, hands-on, with your own business as the case study.

What Your Leaders Leave With…

  • A shared language and a clear-eyed view of what AI changes and what it does not
  • A map of where AI redesigns work across your organization
  • The judgment to direct AI well, and to lead teams who do
  • A plan they built together and are bought into

AI Training Built on a Foundation of Teaching

Rooted in Teaching. Proven in Practice.

Sean Campbell, Cascade Insights®’ co-founder and CEO, has been passionate about education for as long as he’s been in technology. He’s taught at Purdue University, Willamette University’s MBA program, and currently at George Fox University’s College of Business, where he serves as the Director of AI integration for the MBA program and teaches courses on Human Value in the AI Era, an AI consulting course, and a graduate course in which each student builds a venture powered by one person and AI. He’s also helping shape the faculty mentoring and curriculum work that is building AI integration across the undergraduate and graduate business programs, driven by a belief that the next generation of business leaders needs to understand these tools before they hit the workforce, not after.

That teaching background is central to how we approach AI training at Cascade Insights®. It’s not a side credential. It’s core to the method.

At Cascade Insights®, the research and advisory firm Sean co-founded in 2006, the work has always sat at the intersection of business strategy, technology adoption, and training. From training technical teams early in his career, to helping shape the roadmap of leading technology solutions through research, to educating leaders at Fortune 500 companies on business strategy and tech adoption. Over the past several years, that focus has sharpened around AI, both at Cascade Insights® where teams use it to transform how research and advisory work gets done, and in the classroom where every semester brings new insights about how people learn to work with these tools, what trips them up, and what actually sticks.

The training material we deliver isn’t built from blog posts and vendor demos. It’s grounded in how the AI landscape is actually changing (informed by our ongoing research), how organizations are really adopting AI (informed by the hundreds of interviews we conduct every year), and what works when you’re sitting across from someone who needs to make this practical for their job. That combination of research, teaching, and hands-on advisory work is what makes our approach different.

Sean has also authored technology books published by Microsoft Press and Intel Press, delivered over 150 conference sessions and workshops, and appeared on more than 100 podcasts covering technology, business strategy, and market research.

What We Believe In: Fluid Intelligence®

AI’s potential is immense, but real results come from knowing how to work with AI fluidly, not
just knowing how to prompt it.

Our Fluid Intelligence® methodology helps teams direct AI with purpose, combining human judgment and AI acceleration to achieve lasting impact. We help your people guide AI tools toward the right problems, delegate the right tasks while maintaining oversight, know when human judgment should override an AI output, and design workflows where humans and AI collaborate seamlessly.

This isn’t about replacing expertise. It’s about amplifying it.

Master the Art of AI Collaboration

This over 100+ page guide previews just a few of the frameworks and approaches we leverage in our AI Advisory work.

Here are just a few things you can learn from the Art of Asking:

  • How to Effectively Delegate to AI: Use the 5-element framework to manage AI like you would a capable colleague.
  • Workflows and Agentic Use Cases: Learn how to meaningfully manage AI driven workflows and Agents.
  • Techniques to Create AI Champions: Learn how to build internal champions who help AI adoption stick across teams.

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Our Fluid Intelligence® Approach

At Cascade Insights®, we live at the intersection of AI research and practice. We’re not just studying AI’s impact — we’re active power users of AI tools ourselves, which means we understand both their capabilities and limitations.

Our Fluid Intelligence® approach blends the speed and scalability of AI with the critical thinking, nuance, and context only human experts can provide. It’s the reason our insights go deeper and our recommendations carry more weight.

We’ll help you:

  • Distinguish signal from noise by combining AI-assisted data analysis with human-led synthesis.
  • Understand buyer behavior and sentiment with a level of context no algorithm can replicate.
  • Deliver recommendations that drive action, grounded in research depth and informed by practical expertise.

With Fluid Intelligence®, our goal isn’t to replace researchers or stakeholders with machines — it’s to empower them. By marrying AI’s efficiency with human insight, we deliver clarity where it matters most: understanding your buyers, your market, and your next move. Fluid Intelligence®, the goal isn’t to replace your teams — it’s to empower them.

Cascade Insights® helps B2B companies that offer solutions in sectors such as:

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Fill 239 FinServ

Fill 244 Marketing

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Fill 236 Education

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Market Research Methodologies

Group In-Depth Interviews
(In-Person & Online)

Fill 199 Focus Groups
(In-Person & Online)

Fill 211 Web Surveys

Group 2 Online Research Communities

Group 3 Quantitative Studies

Group 4 Social Media / Online Community Analysis

Fill 243 Longitudinal Research 
(Communities, Diaries, Etc.)

Page 1 Secondary Research

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