B2B organizations are racing to integrate GenAI into their workflows. Teams are experimenting with tools. Vendors promise transformation. The board demands a strategy. But one critical question remains unanswered: Who will move your organization from GenAI experimentation to measurable results?
Without clear ownership, organizations end up:
- Juggling scattered, tactical experiments.
- Creating fractured AI adoption strategies that empower some in the organization and limit others.
- Missing out on what GenAI technologies can make a real difference today vs. tomorrow.
- Create a culture of GenAI adoption that rapidly fluctuates between fear of making a mistake and speedy adoption with limited governance.
With clear ownership, organizations:
- Can unify scattered tactical experiments into a unified whole.
- Ensure that the teams who need GenAI solutions today are empowered first.
- Understand exactly what GenAI solutions they should be leveraging today, next month, and before the end of the year.
- Create a culture where experimentation is valued as long as it does not put the broader organization at risk.
GenAI adoption doesn’t fit cleanly into any single platform or technology stack. Unlike past shifts where clear platforms emerged early on, the GenAI landscape remains unsettled and may stay that way for years. This means organizations can’t simply pick a vendor in the GenAI landscape and let IT manage that rollout.
Instead, you need someone who understands how different teams actually adopt technology: how marketing evaluates tools differently than finance, how sales needs differ from operations. In essence, someone who can guide and mentor each LoB team through selecting, testing, and integrating the right GenAI capabilities without derailing their work.
Our Fractional Chief GenAI Officer service provides that guidance, connecting your GenAI initiatives, aligning them with clear business outcomes, and mentoring your teams through the Great Reskilling that GenAI is driving. Built on 20 years of B2B technology adoption research, we deliver the direction you need, without the full-time commitment.
Key Challenges We Solve
1. Executive or Board Pressure Without a Plan
Your executive team and board are aware of GenAI’s impact and they either fear it, want to rapidly embrace it, or are concerned that competitors will get their adoption plan figured out first. We can help you address these concerns and others that leadership teams typically have about GenAI adoption.
70% of executives say board pressure to deliver an AI strategy has accelerated in the last year.
(Source: Deloitte 2024 State of AI)
2. Bring Shadow AI out into the Light
At this point, the cost to benefit ratio that GenAI provides for LoB leaders is too large to ignore. And it’s the same for individual employees. They can see how jobs, tasks, and outcomes are accelerated. We help you bring these activities out of the shadows and identify what works, where tool consolidation might make sense and where niche tools still have a role to play for a given team or individual.
Nearly 80% of employees use GenAI tools that leadership doesn’t know about.
(Source: Microsoft Work Trends Report, 2024)
3. Pilots Multiply. ROI Doesn’t.
Many GenAI initiatives show genuine early promise, confirming real impact on jobs, roles, tasks, and outcomes. The next critical step is leveraging this pilot success and enthusiasm to create sustainable, measurable business impact that delivers lasting, enterprise-wide ROI, while still doing so in a way that can be successfully governed. The challenge here is not a lack of experimentation, but a lack of guidance and mentorship to transition these successful experiments into benefits the entire organization can leverage.
95% of enterprise generative-AI pilots fail to deliver measurable business impact.
(Source: MIT, 2025)
How We Help: Fractional Chief GenAI Officer Services
Strategic Leadership. Research-Led Insight. Cross-Functional Execution.
We serve as your dedicated C-level partner, embedding seamlessly with your leadership team and LoB leaders to accelerate outcomes. We unify the work you are doing today around GenAI, providing the clarity and accountable execution needed to ensure that GenAI provides a lasting competitive advantage to your organization. We provide two tailored engagement models:
1. GenAI Strategy Sprints
For organizations that need clarity fast.
- GenAI Audit: Where, how, and to what degree is GenAI being used today in your organization?
- Vendor Validation: Are you using the right GenAI tools? Which ones should you consider?
- Team or Role Restructuring: How should a given job role or team change as a result of GenAI’s impact?
- Governance and Risk Management: What are the holes in your GenAI plan that could lead to risks?
- Mentorship and Training: What do teams need to be aware of when it comes to GenAI and how do we get them started on meaningful use of GenAI tools and platforms?
2. Fractional Chief GenAI Officer
Your embedded GenAI leader.
- Strategy Development: Create a GenAI roadmap for your organization that is flexible and targeted at your unique GenAI needs.
- Cross Team Training and Mentorship: Ensure that every team takes maximal advantage of GenAIs current and future potential.
- Champion and Pilot Identification: Identify who should be the future leaders of GenAI initiatives across your organization and what pilots should they be driving.
- Change Management: Ensure that everyone recognizes the power, risks, and realities of GenAI adoption.
- Vendor Roadmaps, Conversations, and Evaluations: Get clear eyed assistance when it comes to vendor selection.
How We Help: Fractional Chief GenAI Officer Services
Strategic Leadership. Research-Led Insight. Cross-Functional Execution.
We serve as your dedicated C-level partner, embedding seamlessly with your leadership team and LoB leaders to accelerate outcomes. We unify the work you are doing today around GenAI, providing the clarity and accountable execution needed to ensure that GenAI provides a lasting competitive advantage to your organization. We provide two tailored engagement models:
1. GenAI Strategy Sprints
For organizations that need clarity fast.
- GenAI Audit: Where, how, and to what degree is GenAI being used today in your organization?
- Vendor Validation: Are you using the right GenAI tools? Which ones should you consider?
- Team or Role Restructuring: How should a given job role or team change as a result of GenAI’s impact?
- Governance and Risk Management: What are the holes in your GenAI plan that could lead to risks?
- Mentorship and Training: What do teams need to be aware of when it comes to GenAI and how do we get them started on meaningful use of GenAI tools and platforms?
2. Fractional Chief GenAI Officer
Your embedded GenAI leader.
- Strategy Development: Create a GenAI roadmap for your organization that is flexible and targeted at your unique GenAI needs.
- Cross Team Training and Mentorship: Ensure that every team takes maximal advantage of GenAIs current and future potential.
- Champion and Pilot Identification: Identify who should be the future leaders of GenAI initiatives across your organization and what pilots should they be driving.
- Change Management: Ensure that everyone recognizes the power, risks, and realities of GenAI adoption.
- Vendor Roadmaps, Conversations, and Evaluations: Get clear eyed assistance when it comes to vendor selection.
What Makes Us Different
Research-Led GenAI Leadership
Our work is backed by 20 years of B2B technology adoption research and thousands of interviews with tech buyers and GenAI decision-makers. We understand not just how GenAI works, but how real organizations actually adopt it, resist it, and scale it.
What This Means for You:
You get GenAI leadership grounded in evidence, not guesswork or hype.
Built for B2B and Complex Workflows
We focus exclusively on B2B organizations, where buying cycles are complex, workflows are cross-functional, and the stakes are high. We understand the realities of coordinating across product, marketing, IT, ops, sales, and finance.
What This Means for You:
Your GenAI strategy is tailored to B2B realities, not repurposed from consumer or generic playbooks.
Integrated with Training, Change Management, and Market Insight
We do more than set strategy. We connect your GenAI vision to practical enablement: team training, change management, and ongoing market insight. You don’t need one firm for research, another for training, and another for transformation.
What This Means for You:
You get a unified approach from insight to execution, so initiatives reinforce each other instead of fragmenting.
Guided by Fluid Intelligence®
Our proprietary Fluid Intelligence® model is a human-centered approach to GenAI direction. It balances human judgment with AI acceleration, ensuring your teams learn how to work with GenAI confidently and responsibly.
What This Means for You:
Your people stay in control. GenAI becomes a capability you direct, not a force that dictates how you work.
About Cascade Insights® CEO
- Helped architect a university-wide GenAI initiative at George Fox University, working with academic leaders to redesign curricula, upskill faculty, and build discipline-specific GenAI adoption models
- Taught GenAI for Business and GenAI Consulting courses at the university level
- Authored technology books for Microsoft and Intel
- Delivered hundreds of educational talks
- Led training for Fortune 100, Fortune 500, and mid-market companies