The Great Reskilling Is Here
At Cascade Insights®, we don’t just track technology adoption. We’ve spent the past 20 years researching how B2B organizations successfully adopt new technology, integrate new tools, and adapt their workflows. That perspective gives us a unique lens on today’s challenge: The Great Reskilling.
Every organization must decide whether GenAI will elevate their work or leave them struggling to keep pace. Navigating this shift requires more than learning new tools. It demands a structured approach to reskilling at scale and embedding new practices into daily operations.
Our GenAI Training & Mentoring programs help B2B teams:
- Build true fluency beyond scattered, one-off experiments.
- Integrate AI sustainably into real workflows, not just pilots.
- Deliver meaningful impact by aligning AI use with strategy and measurable outcomes.
What We Deliver: GenAI Training & Mentoring
One-size-fits-all training doesn’t work in B2B environments. Real transformation requires context, with training that understands your business model, your workflows, and your people. We combine our B2B research expertise with hands-on mentoring to bridge theory and practice, helping your teams use GenAI with precision, purpose, and accountability. This includes:
Applied GenAI Across Functions
Generic courses stop at theory. We work directly with your teams — across HR, marketing, operations, sales, finance, and more — to apply GenAI to real deliverables and workflows. No matter the role, we help your teams embed GenAI into daily work, transforming everyday processes into smarter, faster, and more strategic systems.
Smart Tool Selection & Stack Integration
We stay ahead of the GenAI curve so you don’t have to. From conversational and generative to agentic AI, we know what each tool does best, and where it falls short. We help you focus on what’s worth adopting, avoid redundant solutions, and build a streamlined AI stack that accelerates performance instead of complicating it.
Workflow Optimization & Automation
We help you redesign processes so GenAI delivers real business value, not just faster output. From decision-making to collaboration and execution, we ensure AI enhances efficiency, decision speed, and cross-functional collaboration without compromising accuracy or brand integrity.
Why Choose Us: What Makes Cascade Insights® Different
20+ Years of Understanding How Organizations Adopt and Leverage Tech: We’ve spent two decades researching how B2B organizations adopt and integrate new technologies. We know which adoption strategies succeed, which stall, and how to build lasting capability, not short-term excitement.
Proven Educators and Mentors: We combine deep GenAI expertise with decades of teaching and mentoring. We know how to make complex ideas stick, turning technical potential into practical capability.
We Understand GenAI Builders – And the Adopters: We research B2B tech companies building GenAI solutions and help B2B organizations adopt them effectively. That dual perspective gives us a unique vantage point on what drives GenAI success, from product innovation to real-world implementation.
People-Centric Reskilling, Not Just Hype: We focus on human fluency, cultural adoption, and behavioral change. Your teams don’t just learn to use GenAI, but they also learn how to guide it.
Who This Is For
Strategy & Innovation
HR / People Leadership
Product
Marketing
Operations
Finance
Our Approach: Fluid Intelligence® for GenAI
We understand GenAI’s immense potential, but real success comes from knowing how to work fluidly with GenAI to get the best results. It’s about creating balance, where human direction and AI acceleration work in sync.
That’s where our Fluid Intelligence® methodology stands out. We help organizations:
- Guide GenAI tools to solve the right problems
- Know when to use GenAI and when to rely on human judgment
- Delegate the right tasks to GenAI while maintaining quality and oversight
- Design workflows where humans and GenAI collaborate seamlessly
Fluid Intelligence® empowers people to direct GenAI with purpose, combining human judgment and AI precision to achieve lasting impact.
About Cascade Insights® CEO
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We had a very good engagement with Cascade! Their team has been a pleasure to work with, and the insights we’ve gotten out of it have been impressive.
I’ve compiled them not only into battlecards but a Gemini NotebookLM instance. It’s pretty cool — you can query it with anything you think of, and it pulls from ALL the sources: the transcripts, original .mp4 recordings, and various other documents. This wouldn’t have been possible with run-of-the-mill data gleaned from what’s publicly available. In fact, most competitor insights are carefully hidden away. Cascade uncovered all those details for us and allowed us to go a lot deeper.