At Cascade Insights®, we research GenAI across the entire adoption lifecycle. We study how vendors position and sell their solutions, how business buyers evaluate and purchase them, and how organizations integrate them into daily workflows.
This complete market perspective gives us a rare vantage point into why some GenAI initiatives succeed while others stall. Across a variety of B2B organizations, we’ve seen clear patterns emerge: which structures accelerate adoption, which change management models scale effectively, and which team dynamics predict long-term success.
Our GenAI Change Management Services don’t just help you avoid adoption pitfalls. We help you stay ahead of them entirely. We align stakeholders around proven adoption frameworks, guide workforce-wide implementation, and build the internal momentum that turns pilot experiments into measurable competitive advantage.
What We Deliver: Change Management Services for GenAI
One-off workshops or tool demos won’t drive transformation. Real change demands structure, strategy, and support tailored to how B2B organizations operate, including complex decision-making, cross-functional teams, and accountability to measurable outcomes. Our services include:
Strategic Roadmap & Pilots
We partner with leadership to define high-impact use cases, design scalable pilot programs, and build phased adoption plans. Every initiative includes clear success metrics, budget alignment, and executive sponsorship from the start.
Stakeholder Alignment & Change Leadership Coaching
Adopting GenAI is a business transformation, not a technology rollout. We facilitate alignment across functions — from product marketing to IT, sales, HR, operations, and more — helping you manage expectations, communication, and cultural resistance.
Operating Model & Workflow Transformation
We help you re-architect workflows so GenAI is not an add-on but part of your core operating model. That includes redefining roles, decision rights, feedback loops, and governance structures that support sustainable adoption.
Scaling & Capability Building
As your organization matures, we help you scale capabilities, evolve incentives, embed mentorship chains, and prepare for the next generation of GenAI tools, ensuring AI remains a durable advantage, not a short-term initiative.
Wy Choose Us: What Makes Cascade Insights® Different
20+ Years of B2B Tech Adoption Experience: For two decades, we’ve studied how B2B tech organizations adopt new systems, integrate them into operations, and either succeed or stall out. That institutional memory means we recognize patterns, avoid common traps, and guide you with foresight.
Proven Educators and Strategists: We combine deep GenAI knowledge with decades of experience in teaching, mentoring, and guiding organizational change. We don’t just know AI; we know how to make complex ideas stick.
We Understand the Builders – And the Adopters: Our research gives us a front-row view of the entire GenAI ecosystem, from B2B tech companies building GenAI solutions to the organizations adopting them across their workforce. That market-wide perspective reveals what truly drives sustainable GenAI adoption, and what causes it to stall, across different industries, structures, and teams.
Change-Centric, Not Tech-Centric: Tools matter, but adoption depends on people, incentives, and culture. We focus on the human side of transformation just as much as the technology.
Who This Is For
Strategy & Innovation
HR / People Leadership
Product
Marketing
Operations
Finance
Our Philosophy: Fluid Intelligence® for GenAI Change
We understand GenAI’s immense potential, but real success comes from knowing how to work fluidly with GenAI to get the best results. It’s about creating balance, where human direction and AI acceleration work in sync.
That’s where our Fluid Intelligence® methodology stands out. We help organizations
- Guide GenAI tools to solve the right problems
- Know when to use GenAI and when to rely on human judgment
- Delegate the right tasks to GenAI while maintaining quality and oversight
- Design workflows where humans and GenAI collaborate seamlessly
Fluid Intelligence® empowers people to direct GenAI with purpose, combining human judgment and AI precision to achieve lasting impact.
About Cascade Insights® CEO
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We had a very good engagement with Cascade! Their team has been a pleasure to work with, and the insights we’ve gotten out of it have been impressive.
I’ve compiled them not only into battlecards but a Gemini NotebookLM instance. It’s pretty cool — you can query it with anything you think of, and it pulls from ALL the sources: the transcripts, original .mp4 recordings, and various other documents. This wouldn’t have been possible with run-of-the-mill data gleaned from what’s publicly available. In fact, most competitor insights are carefully hidden away. Cascade uncovered all those details for us and allowed us to go a lot deeper.