As AI adoption accelerates, leaders face new and pressing challenges:
- Competitive disruption and using AI to stay ahead in the market
- Scaling AI adoption across diverse teams and departments
- Addressing employee fears while dispelling common myths about AI
- Crafting transparent AI use policies that align with organizational values
- Bridging the skills gap by upskilling or reskilling teams to work effectively with AI tools
AI Change Management Services: What We Deliver
AI Champion Program Design
- Identify high-impact use cases and early champions
We help pinpoint the AI opportunities and internal advocates most likely to drive early success. - Uncover where AI can deliver real value—fast
Through custom research, strategic workshops, and stakeholder interviews, we surface priority use cases grounded in your organization’s unique context. - Pilot and measure with purpose
We guide the launch of targeted pilot programs with clear success metrics and a scalable measurement framework.
AI Training and Mentoring
- AI Readiness Assessment
Evaluate your current tech stack, data infrastructure, talent capabilities, and workflows to identify high-value AI integration opportunities and uncover critical skill or process gaps that need to be addressed. - Adopt the right tools—without the hype
Navigate vendor noise and avoid AI washing. Our hands-on training focuses on GenAI platforms and AI-powered tools that actually work for your business needs and roles (not just what’s trending). - Integrate AI into daily workflows
Strategies for embedding GenAI into real-world processes—so adoption is seamless, not siloed.
AI Benchmarking & Competitive Intelligence
- Assess your AI maturity against peers
Understand how your AI adoption, use cases, and readiness compare to competitors and industry leaders—so you know where you stand and where to invest next. - Track how others are leveraging GenAI
Gain insight into how similar organizations are using GenAI tools, what’s working, and where they’re struggling—through targeted market research and expert synthesis. - Uncover blind spots and untapped opportunities
Benchmarking reveals gaps in your strategy, overlooked use cases, and areas where smarter AI implementation could create a competitive edge.
Why Leaders Partner with Cascade Insights
You don’t just need a tech consultant — you need a change management partner who understands people, processes, and technology. Here’s what sets us apart:
Deep B2B Expertise: With nearly 20 years of B2B market research experience, we understand how job roles, team dynamics, and organizational structures intersect with AI transformation.
We Cut Through the Noise: We separate real innovation from vendor hype. Our strategic advisory is grounded in hands-on AI expertise and a deep understanding of the B2B technology landscape.
Practical & Enablement-Focused: Our proprietary Fluid Intelligence™ methodology helps you design sustainable AI-human workflows—ones that empower your workforce, not replace it.
Education at Our Core: Led by lifelong educator Sean Campbell, we’ve spent two decades helping clients adapt to technology shifts through targeted training and enablement.
About Sean Campbell
-
We had a very good engagement with Cascade! Their team has been a pleasure to work with, and the insights we’ve gotten out of it have been impressive.
I’ve compiled them not only into battlecards but a Gemini NotebookLM instance. It’s pretty cool — you can query it with anything you think of, and it pulls from ALL the sources: the transcripts, original .mp4 recordings, and various other documents. This wouldn’t have been possible with run-of-the-mill data gleaned from what’s publicly available. In fact, most competitor insights are carefully hidden away. Cascade uncovered all those details for us and allowed us to go a lot deeper.
