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Alexis Ford

Alexis Ford

About Alexis Ford

This author has not written his bio yet.
But we are proud to say that Alexis Ford contributed 5 entries already.

Entries by Alexis Ford

B2B vs. B2C Market Research: Key Project Differences

February 13, 2023

Almost every aspect of a B2B product is different from B2C. Here’s how those differences result in different strategies and approaches when conducting B2B market research.

4 Market Research Studies Every Biotech Startup Needs

December 7, 2022

B2B market research helps biotech startups get buy-in from investors with insights that help plan for a successful launch and sustained success.

B2B Market Research: Exposing the Truth

August 23, 2022

In an industry where the truth is evolving at a rapid pace, you can trust B2B market research projects to uncover the truth and provide a guide for the future.

B2B Focus Groups: Virtual for the Win

June 7, 2022

Technology has changed how we conduct B2B focus groups. Learn some of the best techniques to get quality data from virtual market research.

B2B Buyer Personas: 6 Key Insights to Build an Effective Marketing Strategy

October 12, 2021

Do your buyer personas lack information to help you create meaningful marketing? Learn how to create a solid marketing backbone with insightful B2B buyer personas.

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Alexis Ford
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