Alexis Ford, Author at Cascade Insights

May 31, 2023

AI Content Marketing Tools: A Supersuit for Modern Marketers

AI-based content assistants are continuing to evolve, and a marketer who fails to get used to wearing a super-suit will be left behind. Worse yet, while you’re falling behind personally, your team, company, clients, or partners will feel the pain as well.

February 13, 2023

Video: B2B vs. B2C Market Research – Key Project Differences

Almost every aspect of a B2B product is different from B2C. Here’s how those differences result in different strategies and approaches when conducting B2B market research.

December 7, 2022

4 Market Research Studies Every Biotech Startup Needs

B2B market research helps biotech startups get buy-in from investors with insights that help plan for a successful launch and sustained success.

August 23, 2022

B2B Market Research: Exposing the Truth

In an industry where the truth is evolving at a rapid pace, you can trust B2B market research projects to uncover the truth and provide a guide for the future.

June 7, 2022

B2B Focus Groups: Virtual for the Win

Technology has changed how we conduct B2B focus groups. Learn some of the best techniques to get quality data from virtual market research.

B2B Buyer Personas: 6 Key Insights to Build Effective Marketing Strategy

October 12, 2021

B2B Buyer Personas: 6 Key Insights to Build an Effective Marketing Strategy

Do your buyer personas lack information to help you create meaningful marketing? Learn how to create a solid marketing backbone with insightful B2B buyer personas.