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Ava Anderson

Ava loves leveraging research to influence conscious, empirically-based growth for organizations. Before joining Cascade Insights, Ava was a freelance content strategist specializing in the education and financial services industries.

Ava Anderson

About Ava Anderson

Ava loves leveraging research to influence conscious, empirically-based growth for organizations.

Before joining Cascade Insights, Ava was a freelance content strategist specializing in the education and financial services industries.

Entries by Ava Anderson

B2B Customer Experience Research: Because The Whole Company Needs Voice of the Customer Data

August 26, 2020

Customer experience research uncovers the voice of the customer data your organization needs to smooth the buyer’s journey & boost sales.

Know Before You Go (To Market): Key Go-To-Market Research Questions

August 7, 2020

Make sure your GTM Strategy is guided by the voice of the customer. Key go-to-market-research questions to ask your target market.

5 Clues Your Product Team Needs B2B Jobs-To-Be-Done Research

August 7, 2020

Are you focusing on the features that buyers will actually use- not just what they say they want? B2B Jobs-To-Be-Done Research can help.

10 Keys to Spotting a Bad B2B Marketing Agency

June 17, 2020

Finding a great B2B marketing partner can be a challenge. Learn the signs that the B2B marketing agency you’re considering may not be up to the task.

B2B Branding: What’s Your Brand Story? (Yes, It Matters)

May 22, 2020

B2B marketers who ignore brand storytelling are missing an opportunity to gain a competitive edge. Learn how to tell an effective story for B2B branding.

5 Clues It’s Time for Brand Research

April 16, 2020

Which of your business problems are being caused by customer brand perception? Learn the signs it’s time for brand research.

Online Research Communities: Observe the B2B Buyer in their Natural Habitat

February 24, 2020

Get real-time customer reactions and capture the big picture with Online Research Communities.

Don’t GTM Before You’re Ready (Ignore The True Believers)

December 14, 2019

You need customer input to understand where the opportunities are (and where they aren’t) when crafting your GTM strategy.

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Ava Anderson

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B2B Market Research

  • Customer Experience Research
  • — Buyer Persona Research
  • — Buyer's Journey Research
  • — Key Buying Criteria Research
  • — Jobs-To-Be-Done Research
  • — User Personas
  • — Customer Satisfaction Research

  • B2B Product/Service Research
  • — Market Opportunity Research
  • — Concept Testing
  • — Go-To-Market Research

  • Marketing Enablement Research
  • — B2B Data-Driven Marketing Research
  • — Message Testing
  • — Brand Research
  • — Thought Leadership
  • — Partner Enablement

  • Sales Enablement Research
  • — Competitive Landscape Analysis
  • — Win Loss Analysis
  • — Churn Analysis
  • — Channel Research

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