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Ava Anderson

Ava loves leveraging research to influence conscious, empirically-based growth for organizations. Before joining Cascade Insights, Ava was a freelance content strategist specializing in the education and financial services industries.

Ava Anderson

About Ava Anderson

Ava loves leveraging research to influence conscious, empirically-based growth for organizations.

Before joining Cascade Insights, Ava was a freelance content strategist specializing in the education and financial services industries.

Entries by Ava Anderson

B2B Customer Experience Research: Because The Whole Company Needs Voice of the Customer Data

August 26, 2020 in B2B Customer Experience Research, B2B Market Research Blog, Blog Posts /by Ava Anderson

Customer experience research uncovers the voice of the customer data your organization needs to smooth the buyer’s journey & boost sales.

Know Before You Go (To Market): Key Go-To-Market Research Questions

August 7, 2020 in B2B Customer Journey Mapping, B2B Go-To-Market Research, B2B Market Research Blog, Blog Posts, Product/Service Research /by Ava Anderson

Make sure your GTM Strategy is guided by the voice of the customer. Key go-to-market-research questions to ask your target market.

5 Clues Your Product Team Needs B2B Jobs-To-Be-Done Research

August 7, 2020 in B2B Customer Experience Research, B2B Market Research Blog, Blog Posts, Jobs-To-Be-Done /by Ava Anderson

Are you focusing on the features that buyers will actually use- not just what they say they want? B2B Jobs-To-Be-Done Research can help.

10 Keys to Spotting a Bad B2B Marketing Agency

June 17, 2020 in B2B Marketing Blog, Blog Posts, Marketing Strategy /by Ava Anderson

Finding a great B2B marketing partner can be a challenge. Learn the signs that the B2B marketing agency you’re considering may not be up to the task.

B2B Branding: What’s Your Brand Story? (Yes, It Matters)

May 22, 2020 in B2B Marketing Blog, Blog Posts, Marketing Strategy /by Ava Anderson

B2B marketers who ignore brand storytelling are missing an opportunity to gain a competitive edge. Learn how to tell an effective story for B2B branding.

5 Clues It’s Time for Brand Research

April 16, 2020 in B2B Market Research Blog, B2B Marketing Blog, Blog Posts, Brand Research, Marketing Enablement /by Ava Anderson

Which of your business problems are being caused by customer brand perception? Learn the signs it’s time for brand research.

Online Research Communities: Observe the B2B Buyer in their Natural Habitat

February 24, 2020 in B2B Market Research Blog, Blog Posts /by Ava Anderson

Get real-time customer reactions and capture the big picture with Online Research Communities.

Don’t GTM Before You’re Ready (Ignore The True Believers)

December 14, 2019 in B2B Go-To-Market Research, B2B Market Research Blog, Blog Posts /by Ava Anderson

You need customer input to understand where the opportunities are (and where they aren’t) when crafting your GTM strategy.

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Ava Anderson

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B2B is a complex and challenging field, but most of all, it is fascinating. Join Sean Campbell, CEO of Cascade Insights, as he shares over 20 years of experience in the B2B market.

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