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Krista Daly

Krista is a marketing specialist with a proficiency for storytelling. She joins Cascade Insights with experience in B2B healthcare marketing and professional proofreading. A former journalist and editor, Krista’s expertise is in content writing for different media platforms, interviewing, and copy editing.

Krista Daly

About Krista Daly

Krista is a marketing specialist with a proficiency for storytelling. She joins Cascade Insights with experience in B2B healthcare marketing and professional proofreading. A former journalist and editor, Krista’s expertise is in content writing for different media platforms, interviewing, and copy editing.

Entries by Krista Daly

Research Panel Quality Check: Trust Then Verify

September 22, 2021

Research panel quality is notoriously bad. Find out why and understand what you can do to combat low-quality online panels.

How to Build a Trustworthy B2B Partner Program

June 29, 2021

Are you sowing trust with current and prospective partners? Foster productive partnerships that last with an effective B2B partner enablement program.

How Does a Person Fall in Love…with Your Product?

May 12, 2021

Is it love or is it hate? If you’re uncertain how users feel about your product, you should commission user persona research to find out.

Market Opportunity Research: What’s the Point?

April 8, 2021

Once you’ve completed a market opportunity study, we can give you the guidance to understand what comes next for every department involved.

Market Opportunity: Go Beyond Quant to Get the Right Insights

March 23, 2021

You may think quant research is enough to understand your market opportunity, but it doesn’t guarantee the insights you need. Here’s what to do instead.

Market Opportunity Research: Demand Evidence and Think Critically

March 9, 2021

Market opportunity research will give you the confidence to know there is a market and a need for your solution.

Success Isn’t Guaranteed: Concept Testing Can Help

February 23, 2021

You want your new technology to be adopted by millions. Concept Testing can show you what you need to fix before you launch.

Make Better Decisions With B2B Concept Testing

February 11, 2021

As you plan a new product or service and go-to-market strategy, B2B concept testing can protect you from poor investments.

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Krista Daly

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B2B Market Research

  • Customer Experience Research
  • — Buyer Persona Research
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  • B2B Product/Service Research
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