Krista is a marketing specialist with a proficiency for storytelling. She joins Cascade Insights with experience in B2B healthcare marketing and professional proofreading. A former journalist and editor, Krista’s expertise is in content writing for different media platforms, interviewing, and copy editing.
Research panel quality is notoriously bad. Find out why and understand what you can do to combat low-quality online panels.
Are you sowing trust with current and prospective partners? Foster productive partnerships that last with an effective B2B partner enablement program.
Is it love or is it hate? If you’re uncertain how users feel about your product, you should commission user persona research to find out.
Once you’ve completed a market opportunity study, we can give you the guidance to understand what comes next for every department involved.
You may think quant research is enough to understand your market opportunity, but it doesn’t guarantee the insights you need. Here’s what to do instead.
Market opportunity research will give you the confidence to know there is a market and a need for your solution.
You want your new technology to be adopted by millions. Concept Testing can show you what you need to fix before you launch.
As you plan a new product or service and go-to-market strategy, B2B concept testing can protect you from poor investments.
