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Laura Johnson

Laura Johnson

About Laura Johnson

This author has yet to write their bio.
Meanwhile lets just say that we are proud Laura Johnson contributed a whooping 3 entries.

Entries by Laura Johnson

Are Your B2B Sales Tactics Derailing the Customer Buying Journey?

October 30, 2020 in B2B Customer Experience Research, B2B Customer Journey Mapping, B2B Market Research Blog, Blog Posts, Marketing Enablement /by Laura Johnson

B2B sellers can upgrade the B2B customer buying journey by treating it as less of a numbers game and focusing more on relationship building.

B2B Lead Nurturing: How to Woo Your MQLs

October 7, 2020 in B2B Customer Experience Research, B2B Customer Journey Mapping, B2B Market Research Blog, B2B Marketing Blog, Blog Posts, Marketing Enablement, Marketing Strategy /by Laura Johnson

As a B2B marketer, your job is to guide (not push) buyers along their journey. Learn when & how to make your move for optimal lead nurturing.

B2B Buyer’s Journey: 7 Reasons Prospects “Swipe Left” Instead of Reaching Out

September 7, 2020 in B2B Customer Experience Research, B2B Customer Journey Mapping, B2B Market Research Blog, Blog Posts, Marketing Enablement /by Laura Johnson

Some prospects just find you unworthy. Learn 7 reasons why they swipe left instead of contacting you in their B2B Buyer’s Journey.

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Written by

Laura Johnson

Laura Johnson

Marketing Specialist

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B2B is a complex and challenging field, but most of all, it is fascinating. Join Sean Campbell, CEO of Cascade Insights, as he shares over 20 years of experience in the B2B market.

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