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Laura Johnson

Laura Johnson

About Laura Johnson

This author has not written his bio yet.
But we are proud to say that Laura Johnson contributed 3 entries already.

Entries by Laura Johnson

Are Your B2B Sales Tactics Derailing the Customer Buying Journey?

October 30, 2020

B2B sellers can upgrade the B2B customer buying journey by treating it as less of a numbers game and focusing more on relationship building.

B2B Lead Nurturing: How to Woo Your MQLs

October 7, 2020

As a B2B marketer, your job is to guide (not push) buyers along their journey. Learn when & how to make your move for optimal lead nurturing.

B2B Buyer’s Journey: 7 Reasons Prospects “Swipe Left” Instead of Reaching Out

September 7, 2020

Some prospects just find you unworthy. Learn 7 reasons why they swipe left instead of contacting you in their B2B Buyer’s Journey.

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Laura Johnson

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B2B Market Research

  • Customer Experience Research
  • — Buyer Persona Research
  • — Buyer's Journey Research
  • — Key Buying Criteria Research
  • — Jobs-To-Be-Done Research
  • — User Personas
  • — Customer Satisfaction Research

  • B2B Product/Service Research
  • — Market Opportunity Research
  • — Concept Testing
  • — Go-To-Market Research

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  • — Message Testing
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  • — Churn Analysis
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