Laura Johnson

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But we are proud to say that Laura Johnson contributed 3 entries already.

Are Your B2B Sales Tactics Derailing the Customer Buying Journey?

October 30, 2020 in B2B Customer Experience Research, B2B Customer Journey Mapping, B2B Market Research Blog, Blog Posts, Marketing Enablement /by Laura Johnson

B2B sellers can upgrade the B2B customer buying journey by treating it as less of a numbers game and focusing more on relationship building.

As a B2B marketer, your job is to guide (not push) buyers along their journey. Learn when & how to make your move for optimal lead nurturing.

September 7, 2020 in B2B Customer Experience Research, B2B Customer Journey Mapping, B2B Market Research Blog, Blog Posts, Jobs-To-Be-Done, Marketing Enablement /by Laura Johnson

Some prospects just find you unworthy. Learn 7 reasons why they swipe left instead of contacting you in their B2B Buyer’s Journey.