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Tricia Lindsey

Tricia Lindsey

About Tricia Lindsey

This author has not written his bio yet.
But we are proud to say that Tricia Lindsey contributed 5 entries already.

Entries by Tricia Lindsey

4 Ways B2B Buyer Persona Research Supports the Sales Process

October 31, 2022

Just as actors rely on their script to perform well in a movie, sales people rely on B2B buyer persona knowledge to understand buyers throughout the sales process. 

Don’t Stop Believin’ in Message Testing

August 9, 2022

Great B2B messaging, just like a great song, resonates. To resonate with buyers, it’s best to learn from the greatest hits of all time.

4 Types of Bad News B2B Brand Research Delivers

May 17, 2022

Brand research can sometimes reveal bad news to good marketers. Here’s how to take the negative news and use it to improve your company’s brand.

B2B Quantitative Surveys: Design Them Like You Give A Damn

February 8, 2022

You can’t write an effective quantitative survey if you don’t care. Yet, unfortunately, that’s how many surveys are created today, by folks who don’t give a damn. Follow these 8 steps to design great research questions.

Customer Satisfaction Research: Common Mistakes to Avoid

October 19, 2021

Customer satisfaction research is an important tool in your market research toolbox. Learn from these customer satisfaction research horror stories to improve your B2B customer satisfaction research strategy.

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Tricia Lindsey
Tricia Lindsey
Scott Swigart
Scott Swigart
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Philippe Boutros

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