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Cascade Insights
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competitive landscape analysis
June 22, 2022

5 Pieces of Bad News a Competitive Landscape Analysis Can Deliver

A competitive landscape analysis has the potential to shock marketers with bad news. Here are five examples of things to look out for and how to respond.
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win-loss analysis
January 24, 2018

Win-Loss Analysis: 6 Reasons Why You’re Losing Deals

Win-loss analysis from 200+ interviews with B2B buyers. How to avoid common blunders like inflexible pricing, misguided messaging, and bad sales strategy.
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