B2B Content Marketing Services

Content Marketing for the B2B Tech Sector: Share Something They’ll Love

Partner with Cascade Insights for content that generates leads for your B2B product or service.

Over the last 14 years, we’ve worked with nearly every major company in B2B tech to analyze business challenges and opportunities. This extensive context allows us to create strategic, targeted pieces that connect with the right persona at the right time.

of respondents to a Forrester survey said they could finalize a vendor list or develop selection criteria based on digital content alone.1

95% of B2B marketers used some form of content marketing in 2019. But creating convincing content for the B2B buyer’s journey is a challenge. 75% of B2B buyers told Gartner that their purchase “involved people from a wide variety of roles, teams and locations.” To reach those diverse decision makers, you need a well-designed B2B content strategy that enables you to speak effectively to each buyer persona at the right time in their buyer’s journey.

Turn your positioning into strategic talking points that differentiate you from the competition. Thought leadership allows you to develop brand affinity, shape the conversation around the buying process, and show your audience that you understand their needs. We’ll use our deep understanding of IT and Line of Business (LoB) buyers to identify who your customers most want to hear from in your organization. Once we’ve identified those voices, we’ll work with them to develop content that will establish thought leadership within an industry or market segment or for a specific persona. We can also undertake a competitive landscape analysis to help you find a unique position in the marketplace.

Don’t let marketing buzzwords scare off B2B tech buyers. Our research expertise enables us to find the brand stories and product/service positioning that will resonate with your customers. Our writing prioritizes highlighting specific, tangible benefits rather than vague promises. We’re happy to author:

  • Blogs.
  • Whitepapers.
  • Landing Pages.
  • Case Studies.
  • Newsletters.
  • Conference Presentations.
  • Webinars.
  • And more.

When choosing a vendor, 76% of B2B buyers consider relevant website content tailored to their industry to be a key deciding factor. So, it’s crucial that your website makes an outstanding impression. If pages you expect to generate high conversion rates aren’t getting the job done, we will conduct an audit and help you retool. If you need to build high-value pages for new products or services, we can help you get it right the first time.

Already working with us on building buyer personas? We’ll help you tailor content specifically to them. Launching a new product? We’ll work with you on a marketing campaign that gets the word out to the right buyers.

Only 42% of content marketers say their content is informed by customer conversations.5

Data-Driven Marketing for the B2B Tech Sector

We may have a specialization in crafting strong, straight-to-the point messaging with a compelling narrative, but our roots are in market research. Cascade Insights has analyzed the B2B tech sector for more than a decade. That means that all of our marketers benefit from insights gained from thousands of interviews with IT buyers. We have extensive data on what messaging works to drive sales and what messaging scares buyers away.

Our hybrid research/marketing identity is ingrained in our culture. The Cascade Insights creatives work closely with research analysts to ensure our storytelling and messaging are always rooted in customer conversations and data. Each marketing deliverable is vetted by the top technical and business experts in our company (and industry).

Don’t waste time filling in your agency on B2B tech sector context. Work with a firm that is as up-to-speed on the B2B tech industry as you are.

Special Blend Marketing Strategy

Our identity as a hybrid research/marketing firm exclusively serving the B2B tech sector is unique. You’ll see the difference in deliverables precisely tailored to the needs of your organization and the IT buyer. Since they lack our in-house technical expertise and industry background, generalist agencies can’t promise the same.

of decision makers surveyed believe that thought leadership is effective at enhancing their perception of an organization, but only 17% rated the quality of most of the thought leadership they encountered as “excellent.” 6

B2B Tech Sector Specialists

We only accept projects from the B2B tech sector.
Our areas of expertise include:

  • SaaS
  • PaaS
  • IaaS
  • Software
  • Hardware
  • Cybersecurity
  • IoT
  • Cloud
  • AI
  • Big Data
  • AR/VR
  • Blockchain
  • Applications
  • Infrastructure
  • & More

Our clients range from enterprise giants to stars of the mid-market.
We help companies in the following fields:

  • IT Services
  • FinTech
  • MarTech
  • Health Tech
  • Green Tech
  • EdTech
  • AdTech
  • Legal Tech
  • BioTech
  • GovTech
  • InsurTech
  • RetailTech
Cascade Insights

More About Cascade Insights

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