We may have a specialization in crafting strong, straight-to-the-point messaging with a compelling narrative, but our roots are in market research. Cascade Insights has analyzed the B2B tech sector for 15 years. That means that all of our marketers benefit from insights gained from thousands of interviews with IT & LOB buyers. We have extensive data on what messaging works to drive sales and what messaging scares buyers away.
Our hybrid research/marketing identity is ingrained in our culture. The Cascade Insights creatives work closely with research analysts to ensure our storytelling and messaging are always rooted in customer conversations and data. Each marketing deliverable is vetted by the top technical and business experts in our company (and industry).
Don’t waste time filling in your agency on B2B tech sector context. Work with a firm that is as up-to-speed on the B2B tech industry as you are.