B2B Content Marketing Services

Content Marketing for the B2B Tech Sector: Share Something They’ll Love

Partner with Cascade Insights for content that generates leads for your B2B product or service.

Over the last 15 years, we’ve worked with nearly every major company in B2B tech to analyze business challenges and opportunities. This extensive context allows us to create strategic, targeted pieces that connect with the right persona at the right time.

of respondents to a Forrester survey said they could finalize a vendor list or develop selection criteria based on digital content alone.¹

Content Strategy

95% of B2B marketers used some form of content marketing in 2019. But creating convincing content for the B2B buyer’s journey is a challenge. 75% of B2B buyers told Gartner that their purchase “involved people from a wide variety of roles, teams and locations.” To reach those diverse decision makers, you need a well-designed B2B content strategy that enables you to speak effectively to each buyer persona at the right time in their buyer’s journey.

Building Thought Leadership

95% of B2B marketers used some form of content marketing in 2019. But creating convincing content for the B2B buyer’s journey is a challenge. 75% of B2B buyers told Gartner that their purchase “involved people from a wide variety of roles, teams and locations.” To reach those diverse decision makers, you need a well-designed B2B content strategy that enables you to speak effectively to each buyer persona at the right time in their buyer’s journey.

Website Reset

When choosing a vendor, 76% of B2B buyers consider relevant website content tailored to their industry to be a key deciding factor. So, it’s crucial that your website makes an outstanding impression. If pages you expect to generate high conversion rates aren’t getting the job done, we will conduct an audit and help you retool. If you need to build high-value pages for new products or services, we can help you get it right the first time.

Research Activation^™

95% of B2B marketers used some form of content marketing in 2019. But creating convincing content for the B2B buyer’s journey is a challenge. 75% of B2B buyers told Gartner that their purchase “involved people from a wide variety of roles, teams and locations.” To reach those diverse decision makers, you need a well-designed B2B content strategy that enables you to speak effectively to each buyer persona at the right time in their buyer’s journey.

Only 42% of content marketers say their content is informed by customer conversations.⁵

Data-Driven Marketing for the B2B Tech Sector

We may have a specialization in crafting strong, straight-to-the-point messaging with a compelling narrative, but our roots are in market research. Cascade Insights has analyzed the B2B tech sector for 15 years. That means that all of our marketers benefit from insights gained from thousands of interviews with IT & LOB buyers. We have extensive data on what messaging works to drive sales and what messaging scares buyers away.

Our hybrid research/marketing identity is ingrained in our culture. The Cascade Insights creatives work closely with research analysts to ensure our storytelling and messaging are always rooted in customer conversations and data. Each marketing deliverable is vetted by the top technical and business experts in our company (and industry).

Don’t waste time filling in your agency on B2B tech sector context. Work with a firm that is as up-to-speed on the B2B tech industry as you are.

Special Blend Marketing Strategy

Our identity as a hybrid research/marketing firm exclusively serving the B2B tech sector is unique. You’ll see the difference in deliverables precisely tailored to the needs of your organization and the IT buyer. Since they lack our in-house technical expertise and industry background, generalist agencies can’t promise the same.