B2B Market Opportunity Research
Opportunity comes knocking in many ways. Perhaps you’ve spotted an unfulfilled market need that a brilliant new product can solve. Maybe you’ve lost some big accounts, but with a slight adjustment of marketing strategy, you could be the darling of a certain buyer persona.
In good times, our specialized B2B market research can help you amplify innovation. When the going is rough, we can help you emphasize your strengths and seize success.
Whatever your business problem is, our market research services can help you turn it into an opportunity.
Get the answers you need. Our B2B tech expertise gives us the context to ask the right questions of the right people.
The Right
People
- Prospective customers.
- Market influencers.
- Business decision makers.
- Technical decision makers.
- Former employees of competing firms.
The Right
Questions
Such as…
- What are your current, potential, and competitors’ customers’ key buying criteria?
- Should a new buyer persona be considered? What is their key buying criteria?
- What jobs do target customers need to get done?
- Do customers think that their current solution is helping them to get these jobs done?
- Do customers think their current solution is good enough at getting the job done to justify the price?
- Are there any new jobs that your customers need to get done?
- Do competing solutions lack certain functionalities?
- Are all current solutions in the marketplace lacking certain capabilities?
- Have competitors recently changed pricing or discounts?
- Is there potential for co-creation with partners?
- What prompts customers to look for a new solution?
- How much does customer satisfaction with support programs affect their evaluation of a product or service?
Podcasts & Articles from the Experts
For more on our specialized approach to B2B market opportunity research, check out these blog posts and podcast episodes.
How Craig Walker Killed The PIN
Your Favorite B2B Posts of 2017
Coaching Your Channel: An Interview With Steve Smith
The Spy Who Wasn’t – Clarifying Competitive Intelligence
This Is Your Brain On Notifications: An Interview With Jill Konrath
Mastering The Mid-Market: Lessons In Leadership With Charlie Nooney
Sell Like The Avengers: Learning From Nic Read
Market Research Recruiting: How To Get A Superb Sample
Customer Insights: You Need More Than Market Segmentation Data
Are Your Market Assumptions Still True?
Key Buying Criteria: The Path to ‘Yes’
In-Depth Interviews: The Answer To ‘None of The Above’
Need answers?
B2B Revealed Podcast
B2B is a complex and challenging field, but most of all, it is fascinating. Join Sean Campbell, CEO of Cascade Insights, as he shares over 20 years of experience in the B2B market.