B2B Market Opportunity Research

There is a spot for you in the global marketplace. Great market insights can help you find it.

B2B Buyer's Journey Mapping Services Firm

The Right People for B2B Market Opportunity Research

  • Prospective customers.
  • Market influencers.
  • Business decision makers.
  • Technical decision makers.
  • Former employees of competing firms.
The Right Questions

The Right Questions for B2B Market Opportunity Research

  • What are your current, potential, and competitors’ customers’ key buying criteria?
  • Should a new buyer persona be considered? What is their key buying criteria?
  • What jobs do target customers need to get done?
  • Do customers think that their current solution is helping them to get these jobs done?
  • Do customers think their current solution is good enough to justify the price?
  • Are there any new jobs that your customers need to get done?
  • Do competing solutions lack certain functionalities?
  • Are all current solutions in the marketplace lacking certain capabilities?
  • Have competitors recently changed pricing or discounts?
  • Is there potential for co-creation with partners?
  • What prompts customers to look for a new solution?
  • How much does customer satisfaction with support programs affect their evaluation of a product or service?

Market Research Methodologies

  • In-depth interviews (in-person & online).
  • Focus Groups (in-person & online).
  • Web Surveys.
  • Online research communities.
  • Quantitative studies.
  • Social Media / Online Community Analysis.
  • Longitudinal Research (Communities, Diaries, etc.).
  • Secondary research.

B2B Market Opportunity Research

Our B2B tech expertise gives us the context to ask
the right questions of the right people.

B2B Market Opportunity Research

Tap unfulfilled markets.

Opportunity comes knocking in many ways. Perhaps you’ve spotted an unmet need that a brilliant new product can solve. Maybe you’ve lost some big accounts, but with a slight adjustment of marketing strategy, you could be the darling of a key buyer persona.

B2B Market Opportunity Research

Uncover opportunities.

In good times, our specialized B2B market opportunity research can help you amplify innovation. When the going is rough, we can help you emphasize your strengths and increase your success.

Whatever your business problem is, our market research services can help you turn it into an opportunity.

Featured Market Opportunity Content

What It’s Like To Work With Us

The experts at Cascade Insights helped us shape and execute a project to gather feedback from a hard-to-reach audience – IT decision makers with budget authority for their organizations. Cascade Insights worked hard and creatively to find exactly the right people to talk to. The interviews were conducted with a high level of professionalism. Cascade Insights was very open to our feedback and continued to refine the interview questions as the project progressed. I was extremely impressed with the knowledge, skills, and capabilities of the Cascade Insights team and look forward to working with them in the future.

– Microsoft

The decision to partner with Cascade Insights on recent B2B research projects has worked out very well. Their ability to quickly understand our industry and specific business challenges, combined with their strong project execution skills has quickly made them our preferred partner for B2B work. Specifically, I appreciate their collaborative approach in being open to conceptual research discussions, making field adjustments on the fly, and in making recommendations of their own during execution of the project. It truly is a pleasure to work with the team at Cascade!

– Gogo

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