As a firm, we have a special focus on crafting messaging that drives sales. One of our most popular market research services is message testing, where we’ve conducted scores of interviews with buyers on what persuades and dissuades them from making a B2B tech purchase.
Our creative team specializes in written messaging, crafting each narrative in the context of our extensive message testing data. With our mix of journalistic, academic, and business backgrounds, we focus on messaging frameworks that clearly and succinctly get to the heart of value propositions and differentiators from your competitors.
We have a strong aversion to marketing buzzwords, vague language, and any verbiage that doesn’t add value.