Cascade Insights offers marketing services designed to increase MQLs, SQLs, and conversions for the B2B tech sector.
Your average marketing agency hasn’t talked to thousands of technology buyers over the years. We have.
Our B2B tech sector specialization and messaging expertise empowers us to craft marketing strategies and tactics that deliver meaningful leads.
Messaging Services
- PPC Messaging.
- Email Messaging.
- Messaging Frameworks.
- Channel/Partner Messaging.
- Content Audits.
- Internal Communications (Framework + Authoring for field, partner, etc.).
Marketing Strategy Services
- Brand Strategy.
- Content Strategy.
- Differentiation Analysis.
- End-to-End Funnel Analysis.
- Buyer Personas with Marketing Enablement.
- Writing Workshops.
- Campaign Optimization.
Content Marketing Services
- Thought Leadership Campaigns.
- Copywriting.
- Website Resets (Authoring, rewriting, or optimizing landing pages).
- Research Activation (Turn studies into high-value marketing assets).
- Blogging.
- Content Strategy.
Sales Enablement Services
- Sales Messaging Development or Optimization.
- Sales Playbooks.
- Sales Funnel Analysis.
Research Activation
If you’re working with us on a market research study, we are happy to turn research findings into high-value marketing assets. These can include:
- Whitepapers.
- Messaging Frameworks.
- Internal Communications.
- Blog Posts.
- Sales & Marketing Enablement.
Thought Leadership
Want your brand to be closely associated with a technology trend? Hope to be top of mind for a particular market segment? Want influencers to name your product first when B2B buyers are looking for recommendations? Want to make it easier on your sellers to establish trust with new accounts?
Cascade Insights’ B2B Thought Leadership Market Research & Marketing Services can help with all of the above.
Partner Enablement
Running a B2B technology partner program is a lot of work. We know you have your hands full structuring engagement models, tiers, and coordinating with key partners.
Unfortunately, partner messaging is often cobbled together on short notice after product messaging has been set. This all too common state of affairs leaves your partners uninspired, unengaged, and vulnerable to poaching by competitors.
Since B2B tech partner ecosystems are so complex, partner messaging is notoriously difficult to outsource. However, Cascade Insights is uniquely positioned to help you get partner readiness right. We’ve spent 15 years exclusively researching the B2B technology sector, had thousands of conversations with all kinds of buyers & partners, and helped to guide and craft messaging for scores of companies, products, services, and partners.
Messaging Is Our MO
As a firm, we have a special focus on crafting messaging that drives sales. One of our most popular market research services is message testing, where we’ve conducted scores of interviews with buyers on what persuades and dissuades them from making a B2B tech purchase.
Our creative team specializes in messaging and positioning, crafting each narrative in the context of our extensive message testing data. With our mix of journalistic, marketing, and business backgrounds, we focus on messaging frameworks that clearly and succinctly get to the heart of value propositions and differentiators from your competitors.
We have a strong aversion to marketing buzzwords, vague language, and any verbiage that doesn’t add value.
Marketing Strategy: Data + Creativity
Given our hybrid identity, Cascade Insights always brings both data and creativity to the table when helping clients craft marketing strategies to up their leads and conversions.
Our industry context is vast and nuanced. Our long history of analyzing marketing challenges, sales and marketing funnels, partnering models, etc. for nearly all major tech companies infuses our marketing efforts with a unique, data-rooted intuition about what will work for B2B tech sector IT and LOB buyers.
Cascade Insights’ special blend of messaging expertise and research focus benefits our clients with marketing deliverables of a quality that would be difficult to match anywhere else.
B2B Tech Sector Specialists
We only accept projects from the B2B tech sector.
Our areas of expertise include:
- SaaS
- PaaS
- IaaS
- Software
- Hardware
- Cybersecurity
- IoT
- Cloud
- AI
- Big Data
- AR/VR
- Blockchain
- Applications
- Infrastructure
- & More
Our clients range from enterprise giants to stars of the mid-market.
We help companies in the following fields:
- IT Services
- FinTech
- MarTech
- Health Tech
- Green Tech
- EdTech
- AdTech
- Legal Tech
- BioTech
- GovTech
- InsurTech
- RetailTech
Insights & Resources
Creative Team
Sean Campbell
Co-Founder & CEO
Sean heads up the marketing team at Cascade Insights. He has been looking at what works and what doesn’t in B2B tech marketing for more than 20 years. A recognized thought leader in B2B technology, Sean has been a featured speaker at more than 250 events around the globe.
Isabel Gautschi
Director of Marketing
Isa is an award-winning journalist turned marketer who specializes in written messaging for the B2B tech sector, making sure all aspects of branding tell a cohesive story, and putting marketing metrics into the context of business goals. Isa manages our talented team of creatives, leads messaging strategy & tactics, and streamlines marketing initiatives so that they contribute to a strategic, big-picture narrative. She was the lead creative on our popular marketing conference parody, was behind the push to illustrate innovative research methodology by using ad data to study ageism & the gender gap in tech, and has worked on marketing projects for clients such as Dell, ServiceNow, and Connection.
Brian Surguine
Creative Coordinator
Brian specializes in telling compelling, coherent stories in both written and visual mediums. His skillset includes copywriting, design, photography, and video production. He has worked on marketing projects for clients such as ServiceNow, Dell, Databricks, and Connection. Before joining Cascade Insights, Brian did marketing work in the rapidly growing neurotechnology field.
Laura Johnson
Marketing Specialist
Laura is a marketing specialist with a background in enterprise market research and digital content creation. Before Cascade Insights, she led the creative department for an award-winning technology and medical staffing company. Laura’s core focus is strategic communication, but she also specializes in design and video production.
Raeann Bilow
Marketing Specialist
Raeann is an experienced marketing and communications professional that comes to Cascade with a background specializing in marketing strategy and content creation. Raeann has worked on all aspects of marketing campaigns, from conceptualization to collateral development to execution. She particularly enjoys the process of seeing an effective messaging strategy translate into tangible results.
Krista Daly
Marketing Specialist
Krista is a marketing specialist with a proficiency for storytelling. She joins Cascade Insights with experience in B2B healthcare marketing and professional proofreading. A former journalist and editor, Krista’s expertise is in content writing for different media platforms, interviewing, and copy editing.
Contact Us
B2B Revealed Podcast
B2B is a complex and challenging field, but most of all, it is fascinating. Join Sean Campbell, CEO of Cascade Insights, as he shares over 20 years of experience in the B2B market.