Cascade Insights offers marketing services designed to increase quality lead quality and conversions for the B2B tech sector.
Your average marketing agency hasn’t talked to thousands of technology buyers over the years. We have.
Our B2B tech sector specialization and messaging expertise empowers us to craft marketing strategies and tactics that deliver meaningful leads.
Messaging Services
- PPC Messaging.
- Email Messaging.
- Messaging Frameworks.
- Channel/Partner Messaging.
- Content Audits.
- Internal Communications (Framework + Authoring for field, partner, etc.).
Marketing Strategy Services
- Brand Strategy.
- Content Strategy.
- Differentiation Analysis.
- End-to-End Funnel Analysis.
- Buyer Personas with Marketing Enablement.
- Writing Workshops.
- Campaign Optimization.
Content Marketing Services
- Thought Leadership Campaigns.
- Copywriting.
- Website Resets (Authoring, rewriting, or optimizing landing pages).
- Research Activation (Turn studies into high-value marketing assets).
- Blogging.
- Content Strategy.
Sales Enablement Services
- Sales Messaging Development or Optimization.
- Sales Playbooks.
- Sales Funnel Analysis.
Research Activation
If you’re working with us on a market research study, we are happy to turn research findings into high-value marketing assets. These can include:
- Whitepapers.
- Messaging Frameworks.
- Internal Communications.
- Blog Posts.
- Sales & Marketing Enablement.
Thought Leadership
- PPC Messaging.
- Email Messaging.
- Messaging Frameworks.
- Channel/Partner Messaging.
- Content Audits.
- Internal Communications (Framework + Authoring for field, partner, etc.).
Partner Enablement
- PPC Messaging.
- Email Messaging.
- Messaging Frameworks.
- Channel/Partner Messaging.
- Content Audits.
- Internal Communications (Framework + Authoring for field, partner, etc.).
Messaging Is Our MO
As a firm, we have a special focus on crafting messaging that drives sales. One of our most popular market research services is message testing, where we’ve conducted scores of interviews with buyers on what persuades and dissuades them from making a B2B tech purchase.
Our creative team specializes in messaging and positioning, crafting each narrative in the context of our extensive message testing data. With our mix of journalistic, marketing, and business backgrounds, we focus on messaging frameworks that clearly and succinctly get to the heart of value propositions and differentiators from your competitors.
We have a strong aversion to marketing buzzwords, vague language, and any verbiage that doesn’t add value.
Marketing Strategy: Data + Creativity
Given our hybrid identity, Cascade Insights always brings both data and creativity to the table when helping clients craft marketing strategies to up their leads and conversions.
Our industry context is vast and nuanced. Our long history of analyzing marketing challenges, sales and marketing funnels, partnering models, etc. for nearly all major tech companies infuses our marketing efforts with a unique, data-rooted intuition about what will work for B2B tech sector IT and LOB buyers.
Cascade Insights’ special blend of messaging expertise and research focus benefits our clients with marketing deliverables of a quality that would be difficult to match anywhere else.
B2B Tech Sector Specialists
We only accept projects from the B2B tech sector.
Our areas of expertise include:
- SaaS
- PaaS
- IaaS
- Software
- Hardware
- Cybersecurity
- IoT
- Cloud
- AI
- Big Data
- AR/VR
- Blockchain
- Applications
- Infrastructure
- & More
Our clients range from enterprise giants to stars of the mid-market.
We help companies in the following fields:
- IT Services
- FinTech
- MarTech
- Health Tech
- Green Tech
- EdTech
- AdTech
- Legal Tech
- BioTech
- GovTech
- InsurTech
- RetailTech
Insights & Resources
Creative Team
Sean Campbell
Co-Founder & CEO
Sean heads up the marketing team at Cascade Insights. He has been looking at what works and what doesn’t in B2B tech marketing for more than 20 years. A recognized thought leader in B2B technology, Sean has been a featured speaker at more than 250 events around the globe.
Brian Surguine
Creative Services Manager
Brian specializes in telling compelling, coherent stories in both written and visual mediums. His skillset includes copywriting, design, photography, and video production. He has worked on marketing projects for clients such as ServiceNow, Dell, Databricks, and Connection. Before joining Cascade Insights, Brian did marketing work in the rapidly growing neurotechnology field.
Brian spends his free time mountain biking and pulling his electric guitar apart to tinker with its electronics.
Laura Johnson
Marketing Services Manager
Laura is a marketing specialist with a background in enterprise market research and digital content creation. Before Cascade Insights, she led the creative department for an award-winning technology and medical staffing company. Laura’s core focus is strategic communication, but she also specializes in design and video production.
Raeann Bilow
Marketing Specialist
Raeann is an experienced marketing and communications professional that comes to Cascade with a background specializing in marketing strategy and content creation. Raeann has worked on all aspects of marketing campaigns, from conceptualization to collateral development to execution. She particularly enjoys the process of seeing an effective messaging strategy translate into tangible results.
Tricia Lindsey
Marketing Specialist
Tricia is an experienced marketing specialist with a passion for content creation and data-driven storytelling. Prior to joining our team at Cascade, she worked in the non-profit, manufacturing and entertainment sectors executing campaigns and building meaningful client relationships. Tricia’s skillset includes copywriting, social media management and creating marketing materials.
If Tricia won the lottery, she would buy a beach house and an unlimited supply of lobster rolls.
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