Marketing Services for the B2B Tech Sector

Marketing Strategies & Tactics Informed By Thousands of Conversations With B2B Customers & IT Buyers

Cascade Insights offers marketing services designed to increase MQLs, SQLs, and conversions for the B2B tech sector.

Your average marketing agency hasn’t talked to thousands of technology buyers over the years. We have.

Our B2B tech sector specialization and messaging expertise empowers us to craft marketing strategies and tactics that deliver meaningful leads.

  • PPC Messaging.
  • Email Messaging.
  • Messaging Frameworks.
  • Channel/Partner Messaging.
  • Content Audits.
  • Internal Communications (Framework + Authoring for field, partner, etc.).

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  • Brand Strategy.
  • Content Strategy.
  • Differentiation Analysis.
  • End-to-End Funnel Analysis.
  • Buyer Personas with Marketing Enablement.
  • Writing Workshops.
  • Campaign Optimization.

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  • Thought Leadership Campaigns.
  • Copywriting.
  • Website Resets (Authoring, rewriting, or optimizing landing pages).
  • Research Activation (Turn studies into high-value marketing assets).
  • Blogging.
  • Content Strategy.

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  • Sales Messaging Development or Optimization.
  • Sales Playbooks.
  • Sales Funnel Analysis.

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If you’re working with us on a market research study, we are happy to turn research findings into high-value marketing assets. These can include:

  • Whitepapers.
  • Messaging Frameworks.
  • Internal Communications.
  • Blog Posts.
  • Sales & Marketing Enablement.

Want your brand to be closely associated with a technology trend? Hope to be top of mind for a particular market segment? Want influencers to name your product first when B2B buyers are looking for recommendations? Want to make it easier on your sellers to establish trust with new accounts?

Cascade Insights’ B2B Thought Leadership Market Research & Marketing Services can help with all of the above.

Running a B2B technology partner program is a lot of work. We know you have your hands full structuring engagement models, tiers, and coordinating with key partners.

Unfortunately, partner messaging is often cobbled together on short notice after product messaging has been set. This all too common state of affairs leaves your partners uninspired, unengaged, and vulnerable to poaching by competitors.

Since B2B tech partner ecosystems are so complex, partner messaging is notoriously difficult to outsource. However, Cascade Insights is uniquely positioned to help you get partner readiness right. We’ve spent 15 years exclusively researching the B2B technology sector, had thousands of conversations with all kinds of buyers & partners, and helped to guide and craft messaging for scores of companies, products, services, and partners.

Data-Driven Marketing for the B2B Tech Sector

Unlike with other creative agencies, you won’t have to waste time getting us up-to-speed on B2B tech. As a market research firm, Cascade Insights has helped companies increase profits in the B2B tech sector for 15 years. Over this time, we’ve had thousands of conversations with B2B LOB and IT buyers about what makes messaging successful and what wording scares away prospects.

Each and every one of our marketing deliverables is informed by this insight. At Cascade Insights, our in-house marketers and market research analysts collaborate on the daily. No marketing project goes out the door without being vetted by both the top technical and business experts in the company (and industry).

Messaging Is Our MO

As a firm, we have a special focus on crafting messaging that drives sales. One of our most popular market research services is message testing, where we’ve conducted scores of interviews with buyers on what persuades and dissuades them from making a B2B tech purchase.

Our creative team specializes in messaging and positioning, crafting each narrative in the context of our extensive message testing data. With our mix of journalistic, marketing, and business backgrounds, we focus on messaging frameworks that clearly and succinctly get to the heart of value propositions and differentiators from your competitors.

We have a strong aversion to marketing buzzwords, vague language, and any verbiage that doesn’t add value.

Marketing Strategy: Data + Creativity

Given our hybrid identity, Cascade Insights always brings both data and creativity to the table when helping clients craft marketing strategies to up their leads and conversions.

Our industry context is vast and nuanced. Our long history of analyzing marketing challenges, sales and marketing funnels, partnering models, etc. for nearly all major tech companies infuses our marketing efforts with a unique, data-rooted intuition about what will work for B2B tech sector IT and LOB buyers.

Cascade Insights’ special blend of messaging expertise and research focus benefits our clients with marketing deliverables of a  quality that would be difficult to match anywhere else.

B2B Tech Sector Specialists

We only accept projects from the B2B tech sector.
Our areas of expertise include:

  • SaaS
  • PaaS
  • IaaS
  • Software
  • Hardware
  • Cybersecurity
  • IoT
  • Cloud
  • AI
  • Big Data
  • AR/VR
  • Blockchain
  • Applications
  • Infrastructure
  • & More

Our clients range from enterprise giants to stars of the mid-market.
We help companies in the following fields:

  • IT Services
  • FinTech
  • MarTech
  • Health Tech
  • Green Tech
  • EdTech
  • AdTech
  • Legal Tech
  • BioTech
  • GovTech
  • InsurTech
  • RetailTech

Creative Team

Sean Campbell - President & CEO

Sean Campbell
Co-Founder & CEO

Sean heads up the marketing team at Cascade Insights. He has been looking at what works and what doesn’t in B2B tech marketing for more than 20 years. A recognized thought leader in B2B technology, Sean has been a featured speaker at more than 250 events around the globe.

Isa Gautschi - Messaging Strategist

Isabel Gautschi
Director of Marketing

Isa is an award-winning journalist turned marketer who specializes in written messaging for the B2B tech sector, making sure all aspects of branding tell a cohesive story, and putting marketing metrics into the context of business goals. Isa manages our talented team of creatives, leads messaging strategy & tactics, and streamlines marketing initiatives so that they contribute to a strategic, big-picture narrative. She was the lead creative on our popular marketing conference parody, was behind the push to illustrate innovative research methodology by using ad data to study ageism & the gender gap in tech, and has worked on marketing projects for clients such as Dell, ServiceNow, and Connection.

Brian Surguine | Content Creator

Brian Surguine
Creative Coordinator

Brian specializes in telling compelling, coherent stories in both written and visual mediums. His skillset includes copywriting, design, photography, and video production. He has worked on marketing projects for clients such as ServiceNow, Dell, Databricks, and Connection. Before joining Cascade Insights, Brian did marketing work in the rapidly growing neurotechnology field.

Laura Johnson
Marketing Specialist

Laura is a marketing specialist with a background in enterprise market research and digital content creation. Before Cascade Insights, she led the creative department for an award-winning technology and medical staffing company. Laura’s core focus is strategic communication, but she also specializes in design and video production.

Raeann Bilow
Marketing Specialist

Raeann is an experienced marketing and communications professional that comes to Cascade with a background specializing in marketing strategy and content creation. Raeann has worked on all aspects of marketing campaigns, from conceptualization to collateral development to execution. She particularly enjoys the process of seeing an effective messaging strategy translate into tangible results.

Krista Daly
Marketing Specialist

Krista is a marketing specialist with a proficiency for storytelling. She joins Cascade Insights with experience in B2B healthcare marketing and professional proofreading. A former journalist and editor, Krista’s expertise is in content writing for different media platforms, interviewing, and copy editing.

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