Running a B2B technology partner program is a lot of work. We know you have your hands full structuring engagement models, tiers, and coordinating with key partners.
Unfortunately, partner messaging is often cobbled together on short notice after product messaging has been set. This all too common state of affairs leaves your partners uninspired, unengaged, and vulnerable to poaching by competitors.
Since B2B tech partner ecosystems are so complex, partner messaging is notoriously difficult to outsource. However, Cascade Insights is uniquely positioned to help you get partner readiness right. We’ve spent 15 years exclusively researching the B2B technology sector, had thousands of conversations with all kinds of buyers & partners, and helped to guide and craft messaging for scores of companies, products, services, and partners.