• Twitter
  • LinkedIn
(503) 212-0687 | hello@cascadeinsights.com
Cascade Insights
  • Market Research Services
    • B2B Customer Experience Research
      • Buyer Personas
      • Buyer’s Journey Research
      • Key Buying Criteria Research
      • Jobs-To-Be-Done Research
      • User Personas
      • Customer Satisfaction Research
    • B2B Product/Service Research
      • Market Opportunity Research
      • Concept Testing
      • Go-To-Market Research
    • B2B Marketing Enablement Research
      • Data-Driven Marketing Research
      • Message Testing
      • Brand Research
      • Thought Leadership Services
      • Partner Enablement
    • B2B Sales Enablement Research
      • Competitive Landscape Analysis
      • Win-Loss Research
      • Churn Analysis
      • Channel Research
  • Marketing Services
    • Marketing Strategy
    • Messaging
    • Content Marketing
    • Sales Enablement
  • Insights and Perspectives
    • B2B Market Research Blog
    • B2B Marketing Blog
    • B2B Resources
  • About Us
    • Our Story
    • Our Clients
    • Client Testimonials
    • Careers
    • Ethics Policy
    • Privacy Policy
  • Contact Us
  • Search
  • Menu Menu
4 market Research Studies Every BioTech Startup Needs

4 Market Research Studies Every Biotech Startup Needs

December 7, 2022/in B2B Buyer Persona Research, B2B Market Opportunity Research, B2B Market Research Blog, Blog Posts, Message Testing Research, Uncategorized /by Alexis Ford
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn
  • Share by Mail

In 2020, the biotech industry experienced a boom in venture capitalist (VC) funding. Of course, that increase was spurred by the race to develop a COVID-19 vaccine. But even after vaccine rollouts, funding continued to climb in all areas of biotech until 2022. This year, funding dropped nearly 40 percent.

Read more

How To Activate Your B2B Market Research Recommendations

September 6, 2022/in B2B Market Research Blog, B2B Marketing Blog, Uncategorized, Videos /by Raeann Bilow
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn
  • Share by Mail

Strong and compelling recommendations should always be included in market research findings. Unfortunately, that’s not always the case.

At Cascade Insights, we always deliver recommendations – but we don’t just stop there. We take it one step further by helping you activate them. What might that look like? Well, we may develop messaging frameworks based on the message testing research that we’ve done. Or we could reset the content of your website based on the buyer’s journey research we’ve done. We may also help author content to reach specific buyer personas that came up during our buyer persona research.
Read more

B2B Market Research: Exposing the Truth

B2B Market Research: Exposing the Truth

August 23, 2022/in B2B Market Research Blog, Uncategorized /by Alexis Ford
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn
  • Share by Mail

Market truths aren’t always self-evident. In fact, a few organizations actively resist the truth, in spite of the consequences. Some organizations believe in multiple truths and never settle on a single one. In other organizations, decision makers across different teams, from marketing, sales, and product development roles, might claim their truth is the reality at any given moment.

Fortunately, B2B market research can make market truths self-evident. High-quality market research can also come with well thought out conclusions and recommendations. These can push market truths into any room, discussion, zoom call, or boardroom, thereby helping any organization make wise decisions.
Read more

Panel Providers Vs. Expert Networks

Panel Providers Vs. Expert Networks: Who Gives the Highest Quality Respondents?

July 21, 2022/in B2B Market Research Blog, Blog Posts, Uncategorized /by Ashley Wilson
Share this entry
  • Share on Facebook
  • Share on Twitter
  • Share on LinkedIn
  • Share by Mail

Asking the right people to participate in your research study is just as important as designing and asking the right questions. You simply can’t have a successful market research project with a rushed recruiting effort at the start.

Sometimes, this means using a research vendor to assist with fielding the right participants. Vendors such as panel providers and expert networks are frequently tapped to identify respondents for research studies. But if you are using a research vendor and still throwing out a large number of respondents or are having trouble making sense of the data, it’s time to dig into the problem. And that may mean it’s time to switch to a new sample provider.

Read more

Written by

Avatar photo
Ashley Wilson

Connect With Us

503.212.0687

hello@cascadeinsights.com

  • LinkedIn
  • Twitter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

B2B Market Research

  • Customer Experience Research
  • — Buyer Persona Research
  • — Buyer's Journey Research
  • — Key Buying Criteria Research
  • — Jobs-To-Be-Done Research
  • — User Personas
  • — Customer Satisfaction Research

  • B2B Product/Service Research
  • — Market Opportunity Research
  • — Concept Testing
  • — Go-To-Market Research

  • Marketing Enablement Research
  • — B2B Data-Driven Marketing Research
  • — Message Testing
  • — Brand Research
  • — Thought Leadership
  • — Partner Enablement

  • Sales Enablement Research
  • — Competitive Landscape Analysis
  • — Win Loss Analysis
  • — Churn Analysis
  • — Channel Research

B2B Marketing

  • — B2B Marketing Strategy
  • — B2B Messaging Services
  • — B2B Content Marketing
  • — B2B Sales Enablement

About Us

  • — Our Story
  • — Our Clients
  • — Client Testimonials
  • — Careers
  • — Ethics Policy
  • — Privacy Policy

Blogs

  • — B2B Market Research Blog
  • — B2B Marketing Blog
  • — Cascade Insights Blog
Cascade Insights is proud to be a member of the Inc. 5000.
Scroll to top