B2B Concept Testing
Don’t fail to launch. Cascade Insights’ B2B Concept Testing lets you validate whether the market wants what you’re planning to build before you invest. Our Approach To B2B Concept Testing We use qualitative insights alongside quantitative metrics to provide a comprehensive understanding of customer satisfaction throughout the customer journey. From initial contact through adoption, renewal, and upgrades, learn what the customer experience is like throughout the lifecycle. Though each of our projects is tailored to address your unique business problem, we adhere to industry-standard metrics and frameworks for quantifying customer satisfaction. Customer Effort Score (CES) Our concept testing model gives you an inside view of what B2B buyers did and didn’t like and why, what questions they still have, and what they’re most excited about. Cascade Insights’ exclusive focus on B2B tech means that all of our findings will be framed in the context of how your solution would actually be used: the jobs-to-be-done it would solve, the real-world ROI it would generate, and the existing IT assets it might need to integrate with. Finally, if your concept isn’t a fit for a particular set of buyers, we can find out if there is another buyer persona or market segment that it would be a good fit for. When Do You Need B2B Concept Testing? Concept testing research costs a tiny fraction of a typical product development effort. Launching a product is already expensive; launching one that no one buys can be deadly. Cascade Insights’ Concept Testing will help you pave the way to success early on. Some products only need one or two tweaks to be a market leader. Instead of guessing what the market wants, concept testing allows you to hear what the market wants- directly from the buyers The Right People for B2B Concept Testing The Right ...
