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5 Clues Your Product Team Needs B2B Jobs-To-Be-Done Research

5 Clues Your Product Team Needs B2B Jobs-To-Be-Done Research

August 7, 2020/in B2B Customer Experience Research, B2B Market Research Blog, Blog Posts, Jobs-To-Be-Done /by Ava Anderson
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If you’re a product person and you’re good at your job, you’re already listening to your customers. You might meet regularly with your sales team. Maybe you’ve even gotten a voice of the customer market research program implemented. But if you’re one of the 34% of product managers who frequently or always worries that you’re delivering features customers won’t use, you might need more granular customer input, like understanding customers’ jobs-to-be-done.
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Written by

Ava Anderson

Ava Anderson

Ava loves leveraging research to influence conscious, empirically-based growth for organizations. Before joining Cascade Insights, Ava was a freelance content strategist specializing in the education and financial services industries.

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