5 Clues Your Product Team Needs B2B Jobs-To-Be-Done Research
If you’re a product person and you’re good at your job, you’re already listening to your customers. You might meet regularly with your sales team. Maybe you’ve even gotten a voice of the customer market research program implemented. But if you’re one of the 34% of product managers who frequently or always worries that you’re delivering features customers won’t use, you might need more granular customer input, like understanding customers’ jobs-to-be-done.
Read more