B2B Jobs-To-Be-Done Research

All B2B products and services are hired to do a job. If you’re unclear on what job prospects or current customers want your solution to do, your product or service is unlikely to gain traction. B2B jobs-to-be-done research keeps your sales, marketing and product development efforts grounded in the customer experience. Instead of just talking up features, you can highlight what business needs you address and how your solution alleviates customer pain points better than competing solutions. What is B2B Jobs-To-Be-Done Research? Most customer knowledge is focused on who a customer is. Organizations typically rely on an ideal customer profile (ICP) to steer strategy. However, many ICPs fail to focus on jobs-to-be-done (JTBD). Without this insight, product, marketing, and sales teams don’t know precisely how a solution will be utilized in a real-world scenario. Cascade Insights’ B2B Jobs-To-Be-Done Research sheds light on what tasks potential users are struggling to accomplish. You might find that no solution to the pain point exists, or that existing solutions are inadequate. This research addresses the key question of how well your solution meets a true business need. With this insight, marketing teams can message more effectively, sales teams will have a better sense of who to target, and product teams can build exceptional solutions. When Do You Need B2B Jobs-To-Be-Done Research? Our analysis can help you tailor product/service features, messaging, and targeting to better meet customer needs. Here’s when you should consider jobs-to-be-done research. 15 Years In the Tech Sector, Thousands of Conversations With B2B Buyers We only work with companies that create B2B technology products and services. This has been our specialization for more than a decade. Each day, we interview and survey B2B customers on their tech stack, pain points, and business needs. This B2B context empowers us to ask better questions, ...
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  • B2B Jobs-To-Be-Done Research

    All B2B products and services are hired to do a job. If you’re unclear on what job prospects or current customers want your solution to do, your product or service is unlikely to gain traction. B2B jobs-to-be-done research keeps your sales, marketing and product development efforts grounded in the customer experience. Instead of just talking up features, you can highlight what business needs you address and how your solution alleviates customer pain points better than competing solutions. What is B2B Jobs-To-Be-Done Research? Most customer knowledge is focused on who a customer is. Organizations typically rely on an ideal customer profile…

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