Market Opportunity: Go Beyond Quant to Get the Right Insights
B2B Buyer’s Journey: 7 Reasons Prospects “Swipe Left” Instead of Reaching Out
5 Clues Your Product Team Needs B2B Jobs-To-Be-Done Research
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5 Clues Your Product Team Needs B2B Jobs-To-Be-Done Research
Are you focusing on the features that buyers will actually use- not just what they say they want? B2B Jobs-To-Be-Done Research can help.
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B2B Buyer’s Journey: 7 Reasons Prospects “Swipe Left” Instead of Reaching Out
Some prospects just find you unworthy. Learn 7 reasons why they swipe left instead of contacting you in their B2B Buyer's Journey.
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Market Opportunity: Go Beyond Quant to Get the Right Insights
You may think quant research is enough to understand your market opportunity, but it doesn’t guarantee the insights you need. Here’s what to do instead.
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B2B Jobs-To-Be-Done Research
All B2B products and services are hired to do a job. If you’re unclear on what job prospects or current customers want your solution to do, your product or service is unlikely to gain traction. B2B jobs-to-be-done research keeps your sales, marketing and product development efforts grounded in the customer experience. Instead of just talking up features, you can highlight what business needs you address and how your solution alleviates customer pain points better than competing solutions. What is B2B Jobs-To-Be-Done Research? Most customer knowledge is focused on who a customer is. Organizations typically rely on an ideal customer profile…