Key Buying Criteria Research
Whether cloud-based or on-premise, software tends to have a lot of capabilities. But which features turn prospects into buyers? Which features drive the highest ROI? Why does a given persona or organization utilize one feature more than another? Cascade Insights’ Key Buying Criteria Research answers these questions. Don’t just keep adding features. Focus on the capabilities that lead to customer retention and new sales. What Is Key Buying Criteria Research? Key buying criteria analysis keeps your business, product, and marketing strategies focused by revealing the capabilities that matter most to customers and prospects. Cascade Insights’ Key Buying Criteria Research can investigate how customers and prospects view product features, your company’s support model, key integrations, a pricing structure, or a way of doing business. When Do You Need Buying Criteria Research? 15 Years In the Tech Sector, Thousands of Conversations With B2B Buyers We only work with companies that create B2B technology products and services. This has been our specialization for more than a decade. Each day, we interview and survey B2B customers on their tech stack, pain points, and business needs. This B2B context lets us ask better questions, find better research participants, and generate better recommendations. The Right People for Buying Criteria Research? The Right Questions for Buying Criteria Research
