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Market Opportunity Study

Market Opportunity Research: What’s the Point?

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Research needs to be acted on. Otherwise, what’s the point? A market opportunity study is one of the most powerful tools a business leader can use to drive that change.

Too often an organization falls down the rabbit hole after launching a market opportunity effort, simply because they can’t see the path forward.

At Cascade, we don’t just drop market opportunity research on your (virtual) desk and walk away. Instead we stick with you to make sure you learn, apply, and drive change inside your organization.
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Market Opportunity

Market Opportunity: Go Beyond Quant to Get the Right Insights

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When considering market opportunity research, you may think a straightforward quantitative survey is enough to get to know the landscape. But if you don’t understand why your customers think the way they do and the environments in which they operate, you can’t possibly have the whole picture, and you’ll end up creating a bad game plan.
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Market Opportunity Research

Market Opportunity Research: Demand Evidence and Think Critically

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You have a hypothesis: There is a problem you want to solve, and you’re pretty certain you can envision a solution that provides more value than everything already on the market.

Like a scientist, you need to test that hypothesis to ensure you’re on the path for success. In this case, you’re doing market opportunity research rather than an experiment.

Market opportunity research identifies if there is a market, if there is a need, and if it will be profitable.
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Concept Testing

Success Isn’t Guaranteed: Concept Testing Can Help

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You have a new B2B product or service that you’re rolling out to the market, but adoption is slow. How could you have avoided a slow launch?  What should you have known before the launch?

Concept testing is the way to find out if your product or service will sell before you bring it to the marketplace. There are a number of concept testing methodologies to test your idea, each with their own pluses and minuses.

And if you have more than one idea, you can test multiple concepts with your prospects, too.

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B2B Concept Testing

Make Better Decisions With B2B Concept Testing

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Concept testing a new idea with your target market could ultimately save your business from the kiss of death. While startups and small businesses are at a much greater risk for collapse if a product fails, enterprises risk seriously damaging their reputations and losing substantial sales.

Concept testing your solution can help you make better decisions about designing, developing, and investing in your new idea for the best possible success.

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5 Clues It's Time for B2B Concept Testing

5 Clues It’s Time for B2B Concept Testing

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“If you build it, they will come” is a great saying, but it’s not the wisest strategy for B2B tech. The only way you’ll have a successful product/service launch is if the market finds value in the concept and trusts your solution more than rival options. B2B Concept Testing lets you know whether or not this is the case.

Here are five indications you should invest in B2B Concept Testing before you finalize your launch strategy.

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Know Before You Go (To Market)

Know Before You Go (To Market): Key Go-To-Market Research Questions

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You’re going to market with a new product or service. You know you need a product roadmap, a sales plan, and strong marketing. You need to understand your market segment(s) and generate a pricing strategy.

But have customer insights sufficiently informed your go-to-market strategy? If you can’t pinpoint how the voice of the customer shaped your strategy, you’re setting yourself up to fail. Go-to-market research can help you better align your plans with real world success.

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