B2B Win-Loss Research
Stormy Days Playlist: 12 B2B Sales Enablement Tips
Revenue Isn’t the Goal: Manage What You Can Control
Win-Loss Analysis: Is Your Sales Team Set Up To Succeed?
The Spy Who Wasn’t – Clarifying Competitive Intelligence
An Open Letter To B2B Sales Leaders
Sales Needs A Say In Strategy
In-Depth Interviews: The Answer To ‘None of The Above’
Win-Loss Analysis: 4 Tips for B2B Market Researchers
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Win-Loss Analysis: 4 Tips for B2B Market Researchers
In this episode, Cascade Insights CEO Sean Campbell discusses the pros and cons of four recruiting techniques for B2B market researchers and CI professionals.
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In-Depth Interviews: The Answer To ‘None of The Above’
In-depth interviews (IDIs) are basically the Leatherman of B2B market research. They can reveal the context you weren't even aware of.
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Sales Needs A Say In Strategy
Your sales team is doing qualitative research all the time. Talking to them is your best chance to achieve a strong sales strategy. -
An Open Letter To B2B Sales Leaders
We’ve collected some of the most common mistakes that B2B sales reps make. Here's how to recognize and avoid these blunders.
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The Spy Who Wasn’t – Clarifying Competitive Intelligence
What is competitive intelligence? A nuanced understanding of the marketplace in which you and your competitors are situated? Yes. Corporate espionage? No.
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Win-Loss Analysis: Is Your Sales Team Set Up To Succeed?
With our B2B win-loss analysis research experience, we have found that simple adjustments to your sales team can result in improved win rates.
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Revenue Isn’t the Goal: Manage What You Can Control
Too often, B2B sales leaders focus on revenue goals when they should target sales tactics instead.
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Stormy Days Playlist: 12 B2B Sales Enablement Tips
How should B2B sales teams refocus their priorities and activities during a recession? Read on for sales enablement best practices during hard times.
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B2B Win-Loss Research
B2B win-loss research that’s limited to product capabilities or pricing models may not truly reveal the extent of your win-loss problems. For example, you may be losing customers because a competitor: Many of these factors are unique to the B2B tech industry. Unfortunately, B2B win-loss research that’s not backed by a solid grasp of the technology sector cannot provide effective recommendations to help you win more customers. With more than 15 years of being 100% focused on the needs of B2B technology companies, Cascade Insights can help you address the unique concerns of your customers and prospects. Many of our…
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SaaS Win-Loss Analysis: Key Questions to Ask to Unlock Growth
These are the key questions that every SaaS win-loss analysis should ask to unlock big opportunities.