B2B Win-Loss Research

B2B win-loss research that’s limited to product capabilities or pricing models may not truly reveal the extent of your win-loss problems. For example, you may be losing customers because a competitor: Many of these factors are unique to the B2B tech industry. Unfortunately, B2B win-loss research that’s not backed by a solid grasp of the technology sector cannot provide effective recommendations to help you win more customers. With more than 15 years of being 100% focused on the needs of B2B technology companies, Cascade Insights can help you address the unique concerns of your customers and prospects. Many of our recommendations extend beyond the typical product feature or price changes suggested by industry-agnostic firms. Additionally, while we see familiar patterns across our win-loss efforts, we also find unique ways that tech companies can lose. Because of our long history analyzing B2B tech companies, Cascade Insights can identify these problems early, back up our observations with sound qualitative and quantitative evidence, and provide recommendations you can act on immediately. Our Approach to B2B Win-Loss Research Tech-Specific Insights and Benchmarking Cascade Insights’ interviewers are experts in the B2B tech sector. We will uncover technology-specific deal factors that are causing your customers to choose the competition, and where you need to focus your efforts to score victories. Furthermore, our extensive experience with the B2B tech sector allows us to benchmark your churn or loss rate, so you know exactly where you stand months or years after our initial research. Reports Tailored For You We understand that a standardized report format doesn’t work for every organization. Whether you need a dashboard, deal-by-deal summaries, or monthly/quarterly reviews of sales successes and failures, we can help. Put Every Stakeholder Into Action We also put special attention into making sure our deliverables meet the needs of stakeholders ...
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