You can’t build a great product, create marketing that drives leads, or develop sales tactics that close if you don’t understand your customers. Cascade Insights’ B2B Customer Experience Research gives you the insights you need to align your strategy and tactics with buyers’ requirements, priorities, and behavior.
Choosing Cascade Insights as your research partner yields specific, actionable results. Our B2B tech specialization means we begin each project with a thorough understanding of industry context and buyers’ jobs-to-be-done. In other words, we won’t waste time or budget getting up-to-speed on the basics.
Our specialization allows us to design efficient studies that get right to the heart of what matters most to your target market.
A Few of our Clients
B2B Buyer Personas
Gain a thorough understanding of your target customers’ needs and priorities so you can craft messaging that turns prospects into leads, and leads into buyers.
B2B Buyer’s Journey Research
Map buyer behavior across the entire B2B customer journey so you can reach potential accounts in the right way at the right time.
Customer Satisfaction Research
Quantify how customers feel about your business. Findings enable organizations to strategically allocate resources to improve the customer experience.
Jobs-To-Be-Done Research
Understand the tasks buyers are struggling to accomplish–either because no solution exists or because existing solutions are inadequate. This research illuminates opportunities for strategic innovation for products and capabilities.
Key Buying Criteria Research
Which features really matter? Discover the capabilities that retain current customers–and win over new ones.
B2B User Personas
Develop your product with clarity. Understand users’ needs, pain points, and behaviors, and give your users something they’ll happily advocate for.
B2B Tech Sector Specialists
We only accept projects from the B2B tech sector.
Our areas of expertise include:
- SaaS
- PaaS
- IaaS
- Software
- Hardware
- Cybersecurity
- IoT
- Cloud
- AI
- Big Data
- AR/VR
- Blockchain
- Applications
- Infrastructure
- & More
Our clients range from enterprise giants to stars of the mid-market.
We help companies in the following fields:
- IT Services
- FinTech
- MarTech
- Health Tech
- Green Tech
- EdTech
- AdTech
- Legal Tech
- BioTech
- GovTech
- InsurTech
- RetailTech
More on Our Approach to B2B Product/Service Research
Market Research Methodologies
- In-Depth Interviews (In-Person & Online).
- Focus Groups (In-Person & Online).
- Web Surveys.
- Online Research Communities.
- Quantitative Studies.
- Social Media / Online Community Analysis.
- Longitudinal Research (Communities, Diaries, Etc.).
- Secondary Research.
I have enjoyed working with Cascade Insights. They are flexible, agile, and easy to work with. Cascade has delivered high-quality work for my team on short notice and they always go the extra mile to ensure that we are happy with their work. I have commissioned multiple customer development research projects from Cascade Insights to better understand customer preferences, pain-points, and vendor selection criteria. They have also worked with us on concept testing of new value and willingness to pay. The team did great work, especially with sourcing the right customers, conducting in-depth interviews and packaging the feedback into crisp, actionable insights. I plan to use Cascade Insights again.
— Samit Jhaveri, Director of Product Marketing, Azure Apps and DevOps, Microsoft
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