B2B Marketing Enablement Research

Marketing, Sales, & Product Strategy

Cascade Insights’ B2B Marketing Enablement Research is designed to help marketers determine the strategies and tactics that will best reach and convert prospects into customers.

A Few of our Clients

Cascade Insights Customer - Adobe
Cascade Insights Customer - Aria Systems
Cascade Insights Customer - Dassault Systems
Cascade Insights Customer - Dell
HP Enterprise
Cascade Insights Customer - Microsoft
pappas macdonnell
Cascade Insights Customer - Parallels
Cascade Insights Customer - Salesforce
Cascade Insights Customer - SAP
Software AG
Tmobile Testimonial
Cascade Insights Customer - vmware
Cascade Insights Customer - Workiva

The B2B buyer’s journey is long, sometimes taking months or even years. With our research, you can build a reliable map of this journey that highlights the many interim decision points along the way.

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Any B2B tech purchase involves decision makers, influencers, implementers, and end-users. Buyer persona research helps you understand what would convince each of these roles to buy. Learn each persona’s jobs-to-be-done, pain points, level of influence, interactions with other personas, and more.

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How does the market really view your brand? What needs to shift in order to turn prospects into buyers and users into advocates? Our B2B Brand Research provides a window into the awareness, consideration, usage, and advocacy of your brand and solutions, as well as your competitors’.

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Your analytics and dashboards tell you what is happening. Get the “why” behind the numbers with Cascade Insights’ B2B Data-Driven Marketing Research.

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Does your messaging persuade buyers or bore them? Or, worse, scare them away? Is it differentiated from the competition? Gain the insight you need to craft messages that lead to engagement.

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Fast track partner readiness and boost channel sales with custom market research and marketing assets.

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Build your reputation as an authority in your space. Partner with Cascade Insights for custom studies and marketing assets to inform and engage your target market.

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B2B Tech Sector Specialists

We only accept projects from the B2B tech sector.
Our areas of expertise include:

  • SaaS
  • PaaS
  • IaaS
  • Software
  • Hardware
  • Cybersecurity
  • IoT
  • Cloud
  • AI
  • Big Data
  • AR/VR
  • Blockchain
  • Applications
  • Infrastructure
  • & More

Our clients range from enterprise giants to stars of the mid-market.
We help companies in the following fields:

  • IT Services
  • FinTech
  • MarTech
  • Health Tech
  • Green Tech
  • EdTech
  • AdTech
  • Legal Tech
  • BioTech
  • GovTech
  • InsurTech
  • RetailTech

Market Research Methodologies

  • In-Depth Interviews (In-Person & Online).
  • Focus Groups (In-Person & Online).
  • Web Surveys.
  • Online Research Communities.
  • Quantitative Studies.
  • Social Media / Online Community Analysis.
  • Longitudinal Research (Communities, Diaries, Etc.).
  • Secondary Research.

Once we began working with Cascade, we quickly realized that we should have engaged them much earlier in our planning process. Their research provided us with the insights we needed to make some tough decisions, helping set the overall direction for our strategic planning. Our lead analyst was particularly helpful as he was able to leverage his years of relevant expertise to draw out valuable comments from interviewees. I would highly recommend Cascade to other organizations looking to have similar research done.

— Mark Dixon, Executive Director of Marketing and Communications, PolicyWise

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