B2B Product / Service Research

Build The Ideal Customer’s Ideal Solution

Cascade Insights’ B2B Product/Service Research is designed to help organizations align their product development, messaging, and marketing strategies with the needs of the market.

Whether you’re planning on launching a new product or service or want to revamp an existing one, Cascade Insights’ B2B Product/Service Research can help you:

  • Target the right markets and personas.
  • Hone your product/service strategy to prioritize the features and capabilities that matter most to buyers and users.
  • Streamline your marketing and sales messaging to address your ideal customers’ priorities, jobs-to-be-done, and pain points.
  • Identify unmet market needs you can capitalize on.

A Few of our Clients

Cascade Insights Customer - Adobe
Amazon Web Services
Cascade Insights Customer - Dell
Cascade Insights Customer - Juniper Networks
Cascade Insights Customer - Microsoft
Cascade Insights Customer - Salesforce
Software AG
Cascade Insights Customer - Veritas
Cascade Insights Customer - Workiva

Will this solution meet customer’s needs and priorities? Does your product design resonate with the target market? Cascade Insights helps you gauge reception and can provide a clear “go/no go” directive.

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Fortify your go-to-market strategy with customer insights and data. Make the most of your marketing dollars by determining the right messaging, pricing, and packaging for your target market.

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Learn how users really feel about your product or service- and your competitors’- with Cascade Insights B2B User Persona Research.

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So you’ve identified a potential market for your new B2B product or service. Is this market worth your focus and investment? Cascade Insights’ B2B Market Opportunity Research gives you clarity.

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B2B Tech Sector Specialists

We only accept projects from the B2B tech sector.
Our areas of expertise include:

  • SaaS
  • PaaS
  • IaaS
  • Software
  • Hardware
  • Cybersecurity
  • IoT
  • Cloud
  • AI
  • Big Data
  • AR/VR
  • Blockchain
  • Applications
  • Infrastructure
  • & More

Our clients range from enterprise giants to stars of the mid-market.
We help companies in the following fields:

  • IT Services
  • FinTech
  • MarTech
  • Health Tech
  • Green Tech
  • EdTech
  • AdTech
  • Legal Tech
  • BioTech
  • GovTech
  • InsurTech
  • RetailTech

Market Research Methodologies

  • In-Depth Interviews (In-Person & Online).
  • Focus Groups (In-Person & Online).
  • Web Surveys.
  • Online Research Communities.
  • Quantitative Studies.
  • Social Media / Online Community Analysis.
  • Longitudinal Research (Communities, Diaries, Etc.).
  • Secondary Research.

“I am very impressed with Cascade Insights capability to deliver critical projects on time and with quality. They have a very structured approach towards completing projects related to market intelligence and can work across various leading technology areas. The team is very professional and is great to work with. I look forward to continuing working with them.”

— Senior Product Marketing Manager, Commercial Tablet Marketing for Industry (Verticals), Microsoft

“Decision Lens is a small and growing software company, still trying to figure out the exact motivations of our market and our buyers. After watching our own efforts at market analysis drag along with all of our internal biases attached to them, we decided we had to enlist the help of experts. Cascade Insights stood out to us in our review of firms for their knowledge of technology, experience in B2B, and willingness to personalize the work to what we needed. And our experience during the project lived up to the expectations. The Cascade team delivered very thorough and targeted market interviews and provided the external analysis of the information that our organization and executives needed to see. We have since completed more market analysis initiatives with Cascade and will continue to do so into the future.”

–Matt Ipri, VP of Marketing, Decision Lens

“We worked with Cascade Insights to start up a substantial competitive intelligence and product insights initiative. Their whip-smart staff and expertise in B2B tech was a major asset, starting from our first conversations about doing a project together, making sense of research findings, and delivering results to senior leaders. When we hit challenges along the road—practically inevitable in standing up a new initiative in an enterprise context—they were flexible, creative, and always positive in finding ways to move forward. In short, in the world of market research, Cascade is at the top of the heap.”

— Josh Kaplan, Primary Research Lead, Software Solutions, Pitney Bowes

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