B2B Sales Enablement Research

Better Messaging, Better Targeting

Poorly worded sales messaging can result in lost deals, few proposal opportunities, and a bad reputation. Good messaging sent to the wrong persona can also result in these consequences.

Unfortunately, sales teams don’t often have adequate data on how their messages are received. Cascade Insights’ Sales Enablement Research helps sales teams gain the clarity they need to win more deals.

With our extensive background studying B2B buying in the tech sector, Cascade Insights can help you gain an objective view of how customers view your sales messaging. Our research can reveal what buyers expect in sales outreach at each stage of the buyer’s journey. We can also uncover how you can more effectively differentiate from the competition.

A Few of our Clients

Cascade Insights Customer - Adaptive Insights
Cascade Insights Customer - Adobe
Cascade Insights Customer - Bluecat
Cascade Insights Customer - Dassault Systems
Cascade Insights Customer - Decision Lens
Cascade Insights Customer - Dell
HP Enterprise
Cascade Insights Customer - Microsoft
Cascade Insights Customer - Parallels
Pure Storage
Cascade Insights Customer - SAP
Software AG
Cascade Insights Customer - T-Mobile
Cascade Insights Customer - vmware
Cascade Insights Customer - Workiva

Improve channel communications, identify new opportunities, and better prepare your partners to sell your solutions.

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Retain accounts by understanding what prevents them from jumping to the competition.

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Understand how you really stack up against your competitors in buyers’ minds.

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Quantify how customers feel about your business. Findings enable organizations to strategically allocate resources to improve the customer experience.

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Fast track partner readiness and boost channel sales with custom market research and marketing assets.

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We’ll figure out where and why you’re losing, and help steer your sales team to the most productive opportunities.

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Our in-house creatives can help your sales team craft better outreach, presentations, and proposals.

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B2B Tech Sector Specialists

We only accept projects from the B2B tech sector.
Our areas of expertise include:

  • SaaS
  • PaaS
  • IaaS
  • Software
  • Hardware
  • Cybersecurity
  • IoT
  • Cloud
  • AI
  • Big Data
  • AR/VR
  • Blockchain
  • Applications
  • Infrastructure
  • & More

Our clients range from enterprise giants to stars of the mid-market.
We help companies in the following fields:

  • IT Services
  • FinTech
  • MarTech
  • Health Tech
  • Green Tech
  • EdTech
  • AdTech
  • Legal Tech
  • BioTech
  • GovTech
  • InsurTech
  • RetailTech

Market Research Methodologies

  • In-Depth Interviews (In-Person & Online).
  • Focus Groups (In-Person & Online).
  • Web Surveys.
  • Online Research Communities.
  • Quantitative Studies.
  • Social Media / Online Community Analysis.
  • Longitudinal Research (Communities, Diaries, Etc.).
  • Secondary Research.

“We’ve utilized Cascade Insights for multiple projects…Sean is one of the best competitive intelligence professionals out there – great understanding of the IT and computer industry dynamics, knows the right places to ethically get information, and he is able to apply that to our company’s specific projects with great effectiveness.”

–William Tseng, Director (Competitive Strategy), Microsoft

“We commissioned a channel market research piece from Cascade Insights to better understand partners’ perceptions. The team did great work, especially with research design, sample development, data analysis, and report development. Results were balanced, credible, and practical; sparked important conversations; and ultimately helped expose a gap in our strategy. I plan to use Cascade Insights again.”

— Martin Dewitt, Senior Product Marketing Manager, Red Hat

“Cascade Insights has become our go-to resource anytime we have a tough market intelligence question. Compared to other firms, they stand out in two ways: 1) Deep domain expertise of the tech industry 2) Little/no hand-holding required: I just tell them what business questions I need answered”

— Niranjan Deo, Business Strategy Manager, Microsoft

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