SaaS companies face unique challenges due to a constantly evolving competitive and technology landscape. SaaS companies require specialized market research partners who can understand these challenges and design research that take these dynamics into account from the start.
The following case studies illustrate exactly how we’ve managed to, for over 16 years, meet the needs of SaaS companies when it comes to market research.
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Strong and compelling recommendations should always be included in market research findings. Unfortunately, that’s not always the case.
At Cascade Insights, we always deliver recommendations – but we don’t just stop there. We take it one step further by helping you activate them. What might that look like? Well, we may develop messaging frameworks based on the message testing research that we’ve done. Or we could reset the content of your website based on the buyer’s journey research we’ve done. We may also help author content to reach specific buyer personas that came up during our buyer persona research.
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As a B2B market research firm, we need to deliver bad news to good people every day.
Maybe a company’s marketing and sales strategies are not working. Maybe the market they are trying to compete in is already overcrowded. Maybe their product or service is simply falling flat.
This is all bad news, but addressing it is the first step toward initiating change.
