Your Favorite B2B Posts of 2017
It was a good year for B2B content. As we reflect on 2017, we bring you a countdown of our most read articles of the year.
Posts
The Spy Who Wasn’t – Clarifying Competitive Intelligence
What is competitive intelligence (CI)?
A nuanced understanding of the marketplace in which you and your competitors are situated? Yes.
Corporate espionage? No.
Market Research Recruiting: How To Get A Superb Sample
When it comes to B2B studies, having the right people is just as important as asking the right questions.
Your Favorite 2016 B2B Market Research Posts
Reflection is at the heart of success. You need to know what was working in the first place to be able to keep building on your achievements.
After The Sale: 11 Market Research Questions for B2B Customers
Market research 101: talk to the competitor’s customers. Here are 11 key B2B market research questions for buyers who have opted for the competitor.
26 Market Research Questions for Your Competitor’s Ex-Sales Reps
A quick caveat: for the best market research data, it’s important to speak with people who recently worked for the competition. Someone who worked there two or three years ago won’t be able to clue you into the current state of the company.
B2B Revealed Podcast
B2B is a complex and challenging field, but most of all, it is fascinating. Join Sean Campbell, CEO of Cascade Insights, as he shares over 20 years of experience in the B2B market.