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Your Favorite B2B Posts of 2017

December 20, 2017/in Blog Posts /by Sean Campbell
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It was a good year for B2B content. As we reflect on 2017, we bring you a countdown of our most read articles of the year.

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The Spy Who Wasn't: Clarifying Competitive Intelligence

The Spy Who Wasn’t – Clarifying Competitive Intelligence

November 1, 2017/in B2B Buyer Persona Research, B2B Competitive Landscape Analysis, B2B Customer Journey Mapping, B2B Go-To-Market Research, B2B Market Opportunity Research, B2B Usability Testing, Blog Posts, Win/Loss Analysis /by Sean Campbell
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What is competitive intelligence (CI)?

A nuanced understanding of the marketplace in which you and your competitors are situated? Yes.

Corporate espionage? No.

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Market Research Recruiting: How To Get A Superb Sample

Market Research Recruiting: How To Get A Superb Sample

February 21, 2017/in B2B Channel Market Research, B2B Competitive Landscape Analysis, B2B Market Opportunity Research, B2B Market Research Blog, B2B New Product Launch Research, B2B Usability Testing, Blog Posts /by Sean Campbell
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When it comes to B2B studies, having the right people is just as important as asking the right questions.

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Your Favorite 2016 B2B Market Research Posts | b2b market research

Your Favorite 2016 B2B Market Research Posts

December 13, 2016/in Blog Posts /by Isabel Gautschi
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Reflection is at the heart of success. You need to know what was working in the first place to be able to keep building on your achievements.

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After the Sale: 11 Market Research Questions for B2B Customers

After The Sale: 11 Market Research Questions for B2B Customers

March 18, 2016/in B2B Buyer Persona Research, B2B Channel Market Research, B2B Competitive Landscape Analysis, B2B Market Research Blog, B2B Market Segmentation Research, B2B Usability Testing, Blog Posts, Key Buying Criteria, Win/Loss Analysis /by Isabel Gautschi
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Market research 101: talk to the competitor’s customers. Here are 11 key B2B market research questions for buyers who have opted for the competitor.

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26 Market Research Questions for your Competitor’s Ex-Sales Reps

26 Market Research Questions for Your Competitor’s Ex-Sales Reps

October 12, 2015/in B2B Channel Market Research, B2B Competitive Landscape Analysis, B2B Go-To-Market Research, B2B Market Opportunity Research, B2B Market Research Blog, Blog Posts, Key Buying Criteria, Win/Loss Analysis /by Sean Campbell
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A quick caveat: for the best market research data, it’s important to speak with people who recently worked for the competition. Someone who worked there two or three years ago won’t be able to clue you into the current state of the company.

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Isabel Gautschi

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B2B Revealed Podcast


B2B is a complex and challenging field, but most of all, it is fascinating. Join Sean Campbell, CEO of Cascade Insights, as he shares over 20 years of experience in the B2B market.

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