You have a new B2B product or service that you’re rolling out to the market, but adoption is slow. How could you have avoided a slow launch? What should you have known before the launch?
Concept testing is the way to find out if your product or service will sell before you bring it to the marketplace. There are a number of concept testing methodologies to test your idea, each with their own pluses and minuses.
And if you have more than one idea, you can test multiple concepts with your prospects, too.