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Posts

Message Testing: Because Intent ≠ Interpretation

Message Testing: Because Intent ≠ Interpretation

February 8, 2018/in B2B Brand Studies, B2B Buyer Persona Research, B2B Marketers, B2B Marketing Blog, Blog Posts, Featured B2B Marketing Teams, Featured Market Research Teams, Featured Message Testing, Key Buying Criteria /by Colleen Clancy
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Somewhere between intent and interpretation, a lot can get lost in translation.

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B2B Breakups: 200+ Interviews With The Ones That Got Away

B2B Breakups: 200+ Interviews With The Ones That Got Away

January 24, 2018/in B2B Buyer Persona Research, B2B Competitive Landscape Analysis, B2B Customer Journey Mapping, B2B Go-To-Market Research, B2B Market Research Blog, B2B Market Researchers, B2B Marketers, B2B New Product Launch Research, Blog Posts, Competitive Intelligence Teams, Featured B2B Marketing Teams, Featured B2B Product Managers, Featured CI Teams, Featured Market Research Teams, Featured Win Loss, Key Buying Criteria, Product Managers, Studies, Win/Loss Analysis /by Isabel Gautschi
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Never waste an opportunity to learn from a lost deal.

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Your Favorite B2B Posts of 2017

December 20, 2017/in Blog Posts, Featured Podcasts /by Sean Campbell
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It was a good year for B2B content. As we reflect on 2017, we bring you a countdown of our most read articles of the year.

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Failure To Launch Syndrome: Do You Have The Symptoms? | B2B Product

Failure To Launch Syndrome: Do You Have The Symptoms?

July 21, 2017/in B2B Buyer Persona Research, B2B Go-To-Market Research, B2B Market Research Blog, B2B Market Researchers, B2B New Product Launch Research, Blog Posts, Competitive Intelligence Teams, Featured B2B Product Managers, Featured Launch, Featured Podcasts, Podcasts, Product Managers, Win/Loss Analysis /by Sean Campbell
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After hundreds of market research projects for B2B tech companies, we know the warning signs that a product will fail.

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an open letter to b2b sales leaders

An Open Letter To B2B Sales Leaders

July 12, 2017/in B2B Buyer Persona Research, B2B Market Researchers, B2B Marketers, Blog Posts, Competitive Intelligence Teams, Featured B2B Marketing Teams, Featured Podcasts, Key Buying Criteria, Podcasts, Presentations, Product Managers, Rethinking B2B Sales Podcast Series, Win/Loss Analysis /by Isabel Gautschi
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Are you losing deals because of your sales team’s actions?

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B2B Market Segmentation Research

Customer Insights: You Need More Than Market Segmentation Data

February 7, 2017/in B2B Buyer Persona Research, B2B Customer Journey Mapping, B2B Go-To-Market Research, B2B Market Opportunity Research, B2B Market Research Blog, B2B Market Researchers, B2B Market Segmentation Research, B2B Marketers, B2B New Product Launch Research, Blog Posts, Competitive Intelligence Teams, Featured B2B Marketing Teams, Featured B2B Product Managers, Featured CI Teams, Featured Market Opportunity, Featured Market Research Teams, Featured Podcasts, Key Buying Criteria, Podcasts, Product Managers, Win/Loss Analysis /by Sean Campbell
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The tech industry is all about market segmentation. Unfortunately, this tendency often leads tech companies to miss a key measurement of success: whether the solution is actually accomplishing the tasks it is being used for.

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Sean Campbell

Sean Campbell

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Sean Campbell is the CEO of Cascade Insights, a competitive intelligence and market research firm for B2B technology companies. A 20-year technology veteran, Sean oversees the health of the firm, drives the company’s thought leadership efforts and maintains relationships with key clients.

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B2B Revealed Podcast


B2B is a complex and challenging field, but most of all, it is fascinating. Join Sean Campbell, CEO of Cascade Insights, as he shares over 20 years of experience in the B2B market.

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