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Differentiation Beyond Price: Using a Competitive Intelligence Study to Shape Your Strategy
In the tech industry, it’s easy to fixate on pricing as the primary tool for differentiation. While pricing strategies are undeniably important, they only tell part of the story. To truly stand out and carve a unique niche, companies need a comprehensive competitive intelligence study to understand their competitors, the market landscape, and their target … Read more
A Market Researcher’s Review: CoLoop
Here’s a market researcher’s review of using Coloop to create synthetic respondents.
AI for Market Researchers: A Practical Guide for Enhanced Data Analysis
AI tools are making a huge impact in the field of market research, particularly in the ways in which researchers are able to analyze both quantitative and qualitative data. These tools excel at efficiently processing vast amounts of information, identifying key themes, visualizing trends, and more. Their true power, however, emerges when combined with human … Read more