Partner with Cascade Insights® for research-backed strategy to guide the marketing of your B2B tech brand, product, or service.
Our team has analyzed and assessed the needs of B2B buyers for over 17 years. Hence, our perspective extends beyond the scope of a given research study. In fact, we understand that heartbeat of a B2B buyer in ways that other firms simply can’t match.
We have interacted with thousands of B2B technology buyers from a wide range of roles, which has taught us that technology purchasing isn’t limited to IT departments. Line-of-business (LOB) personnel, including directors, managers, industry leaders, and C-suite executives, each have their own unique requirements from vendors.
Our comprehensive understanding of the business landscape enables us to offer actionable strategies to help you hit your marketing targets. You will benefit from marketing recommendations that combine data, strong industry insights, and creativity to achieve your goals.
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Cascade Insights® offers the following strategy services:
Extended B2B Strategy Support and Mentorship
Marketing doesn’t stop after the research readout. We provide ongoing, research-driven mentorship to help your team stay agile and make smarter decisions as buyer needs and market dynamics evolve.
- Offer continuous guidance on B2B buyer behavior and decision-making.
- Support your marketing team as new questions arise and priorities shift.
- Leverage insights from fresh research to refine messaging, campaigns, and GTM strategies.
Audits and Assessments
We take a research-first approach to auditing your marketing and sales ecosystem, helping you identify what’s working, what’s underperforming, and where to double down.
- Provide clear, data-backed recommendations to focus investments where they’ll have the greatest impact.
- Evaluate websites, campaign assets, messaging frameworks, blogs, pitch decks, sales scripts, SEO, PPC, and more.
- Benchmark your assets against buyer expectations and competitor strategies uncovered through research.
Internal Enablement Campaigns and Assets
Your internal teams need to understand your buyers as deeply as your external campaigns do. We package research findings into formats that inspire alignment and action across your organization.
- Ensure research findings translate into real-world impact on sales, marketing, and product strategies.
- Create bite-sized, visual, or narrative-driven assets tailored for internal stakeholders.
- Equip teams with actionable insights that clarify buyer needs and competitive dynamics.
Marketing Campaign Development
Turn research into results by launching campaigns built on deep buyer insights and competitive intelligence. We help you connect the right message, to the right audience, through the right channels.
- Measure campaign performance against business objectives and refine strategies using data-driven insights.
- Develop content and messaging roadmaps tailored to your ICP and market position.
- Recommend high-impact distribution channels based on audience behaviors and preferences.
Go-to-market (GTM) Mobilization
An optimal GTM strategy aligns your sales and marketing teams — and, when applicable, your partners — around a unified approach to reaching your ideal buyers. Cascade Insights® prepares and propels your GTM strategy with the following services:
- Sales messaging – Internal and customer-facing decks, battle cards, playbooks, sales scripts, email copy, and more.
- Partner messaging – Joint solution messaging frameworks, partnership briefs, webinars, whitepapers, product decks, co-selling playbooks, and readiness checklists.
- Customer messaging – GTM messaging tailored to your ICP with laser-focused value propositions, strong differentiators, and compelling narratives that resonate across every touchpoint.d compelling narratives that resonate with your ideal customers at every touchpoint.
