84% of B2B buyers say being treated like a person, not a number, is crucial to winning their business. Detailed, accurate buyer personas are critical to meeting that need.
We’ll develop personas that go beyond the obvious. Our buyer personas include key information like unmet needs, preferred methods of communication across the buyer’s journey, and what KPIs buyers use to measure success.
These insights enable sales teams to emphasize buyer priorities, marketers to build great messaging, and product teams to build products that matter to customers. We can also develop marketing strategy and/or assets that effectively speak to those personas. We offer messaging frameworks, content, PPC campaigns, email messaging, and more.