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It always costs more to gain a new customer than to keep an existing one. Our B2B Churn Analysis is designed to help technology companies improve customer satisfaction and retention, leading to greater profitability. If your company uses a subscription model, churn research is especially important. Without an objective understanding of why customers leave, you’ll just keep guessing at how to keep accounts on the books. What is B2B Churn Analysis? B2B Churn Research uncovers what led your lost customers to leave. You’ll understand whether they left you for a competitor or if you’re the problem. (It could be both.) Either way, you’ll learn what you need to do to keep your best customers. Here are some examples of insight B2B churn analysis may uncover. When Do You Need B2B Churn Analysi? You’ll never get to zero churn, but there’s never a bad time to optimize. 15 Years In the Tech Sector, Thousands of Conversations With B2B Buyers We only work with companies that create B2B technology products and services. This has been our specialization for more than a decade. Each day, we interview and survey B2B customers on their tech stack, pain points, and business needs. Our specialization helps us dig deep into your business problem right away. We understand the dynamics of SaaS business models, yearly contracts, and how B2B buyers approach renewals. We’ve helped other organizations stem the bleeding from excessive churn. Because we’re familiar with B2B buyers and their concerns, we’re able to jump right into meaningful conversations with them and get to the core of why they left. In other words, you won’t waste time and budget on getting us up-to-speed on the basics. The Right People for B2B Buyer Persona Research The Right Questions for B2B Churn Analysis