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Cascade Insights
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B2B Churn Analysis

Explore our customer case studies to see how we drive innovation and success in the B2B tech market."

April 24, 2024

Case Study – Limiting Customer Churn: Using IDIs to Boost Retention

Is your SaaS solution struggling with customer churn? Here we'll reveal how we leveraged In-Depth Interviews (IDIs) to unveil the root causes of their churn.
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January 16, 2024

SaaS Churn: 5 Reasons Why Your Customers Are Leaving

These are the top 5 reasons why we see SaaS customers churn – and what you can do to turn things around.
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5 Clues It’s Time for B2B Churn Analysis
November 2, 2020

5 Clues It’s Time for B2B Churn Analysis

If you haven't changed anything but there's a spike in churn or if your sellers are struggling to sell, it's time for B2B Churn Analysis.
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B2B Churn Rate: Don’t Be A Chump About Churn
September 16, 2020

B2B Churn Rate: Don’t Be A Chump About Churn

CRM data can’t tell you everything about your B2B churn rate. Here are 4 reasons you may not have considered, based on Cascade Insights’ own research.
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Revenue Isn’t The Goal: Manage What You Can Control | B2B Sales Leaders
November 9, 2019

Revenue Isn’t the Goal: Manage What You Can Control

Too often, B2B sales leaders focus on revenue goals when they should target sales tactics instead.
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