B2B Brand Research
The market perception of your brand can often feel nebulous and difficult to pin down. B2B customers form an impression of your brand long before they ever talk to sales or even make it into your lead data. In fact, research has shown that only 17% of the B2B buyer’s journey is spent meeting with potential suppliers when considering a purchase. So, learning how prospects view your brand is critical. But don’t stop there. How do customers and users feel about your brand after they’ve bought a product or service from you? Are they satisfied or shopping around? Are competitors’ customers glancing your way or happy where they are? What would it take to get your buyers to advocate for you on the web and to colleagues? Cascade Insights’ B2B Brand Research can show you how the broader market perceives your brand — before, during, and after buying from you. Our Approach to B2B Brand Research Too many providers just churn out standardized research with basic dashboards, metrics, and brand funnels. We customize each brand study to best address your unique context and most pressing key intelligence questions. Need strong numbers behind market impressions? We’ve got quant methodologies covered — but we rarely stop at just a survey. For example, we can use qualitative methodologies such as in-depth interviews or focus groups so you can hear the market’s unfiltered perceptions of your brand. We can also situate our findings in the context of the competitive landscape. Each study is designed to not only gauge the strength of your brand, but to also indicate a path forward. Want to immediately implement the research findings? Cascade Insights also has a team of in-house marketing specialists that can help you adjust your branding strategy and tactics accordingly. What is Brand Research? A complete guide to learning all ...
