B2B Funnel Analysis

Find and plug the leaks in your funnel from marketing all the way through sales.

Do you know where prospects are dropping out in your funnel? Can you increase the number and quality of your Marketing Qualified Leads (MQLs)?

Are your sales and marketing teams working together in the most efficient way to convert MQLs into Sales Qualified Leads (SQLs), and then into revenue?

Our Funnel Analysis services can help you identify problems in your funnel. We can help you determine why:

  • You have a limited number of marketing-driven leads.
  • Your leads are poor quality.
  • New growth areas aren’t generating leads.
  • MQLs aren’t turning into SQLs.
  • SQLs aren’t turning into revenue.
  • Prospects drop out after the first touch from sales.
  • Proposals don’t turn into Purchase Orders.

Cascade Insights is a hybrid market research and marketing agency specializing in the B2B tech sector.

We have over a decade of experience researching the tech industry. We’ve had conversations with countless managers, marketers, sales leaders, executives, product teams, engineers, and more.

We’ve heard directly from the B2B tech community how sales and marketing teams can work more efficiently together, and what tech buyers are sensitive to in long B2B sales cycles.

There’s no guesswork in our recommendations. Our funnel analysis services will help you understand how successful each stage of your funnel is. You’ll receive actionable intelligence to streamline your marketing and sales processes, driving sales and improving customer experience.

Level Up

Identify execution problems in your funnel and boost sales.

B2B Messaging Strategy
  • Research services that can audit and benchmark your funnel activities.
  • Research activities that can analyze a competitor’s marketing and sales funnel activities.
  • Strategy analysis and recommendations for growing MQLs, SQLs, and POs.
  • Messaging upgrades for all aspects of the funnel, from marketing to sales.
  • Content creation to support all funnel stages, from marketing to sales.

Featured Podcast Production Content

B2B Only

Cascade Insights works exclusively with B2B Companies

No B2C, all B2B.

Sorry, retail, candy companies, restaurants, sporting events, popstars, etc… We stay hyper-focused on the B2B tech sector.

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