Key Buying Criteria Research
Discover where product features and unmet needs intersect.
Learn what makes B2B buyers buy.
Our key buying criteria research illuminates the complex factors involved in making a B2B purchase. We can uncover how customers evaluate “jobs to be done,” price, favorite features, competing solutions, and more.
Target better.
Sharpen your product development, marketing, and sales strategies with knowledge of customers’ key buying criteria.
You’ll be able to build products that better suit their needs, highlight how your solution solves their “jobs to be done,” and hone your marketing & sales efforts with messaging that resonates.
Cascade Insights completed some key market research for us to help guide thinking as to our long term strategy for data protection and archive. Their results provided some key insights for us, and have already helped to validate and shape our product line strategy.
– Quantum
I hired Cascade Insights for a project that involved a competitor analysis, CI training, and consultation. No doubt about it – deciding to work with Cascade Insights early in the process of ramping up a new CI function was the single best decision that I could have made.
– Symantec
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