Tag Archive for: B2B Quantitative Research

B2B Quantitative Research: Designing High-Impact Surveys

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A well-crafted survey is pivotal in yielding valuable data for a B2B quantitative research study. But when designing a survey for maximum impact, it’s not just about answering key business questions and gathering high-quality respondents; it’s equally crucial to think through the types of questions you’re including and excluding in the survey.

Certain question types can introduce complexities that transform the data analysis phase into a daunting challenge. Failure to steer clear of these questions leaves researchers grappling with intricacies and ambiguities that can make the analysis phase longer than it needs to be. Also, in a worst-case scenario, these challenges make it difficult to discern a survey respondent’s true intent when they answered a given question.
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B2B Quantitative Surveys: Design Them Like You Give A Damn

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This is the second blog in our multipart series where we assess what it means to have a high-quality panel, how to develop a great quantitative survey, and where panels and panel firms come from. This article focuses on developing the right research questions to create a strong quantitative survey. To read the first article in the series, click here.

You can’t write an effective B2B quantitative survey if you don’t care. Yet, unfortunately, that’s how many surveys are created today, by folks who don’t give a damn. Today, many surveys business professionals engage with look more like a dumped-out can of hash than something well thought-out, carefully crafted, and full of empathy for the respondent.
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