A well-crafted survey is pivotal in yielding valuable data for a B2B quantitative research study. But when designing a survey for maximum impact, it’s not just about answering key business questions and gathering high-quality respondents; it’s equally crucial to think through the types of questions you’re including and excluding in the survey.
Certain question types can introduce complexities that transform the data analysis phase into a daunting challenge. Failure to steer clear of these questions leaves researchers grappling with intricacies and ambiguities that can make the analysis phase longer than it needs to be. Also, in a worst-case scenario, these challenges make it difficult to discern a survey respondent’s true intent when they answered a given question.