Your Favorite B2B Podcasts of 2017
The B2B Market Research Podcast became B2B Revealed. Our focus broadened to a myriad of issues that impact our clients in the B2B technology sector.
Your Favorite B2B Posts of 2017
It was a good year for B2B content. As we reflect on 2017, we bring you a countdown of our most read articles of the year.
Creating The Category – An Interview With Matt Ipri
When a product is the first of its kind, mid-market marketing isn't easy. But, a savvy marketer knows how to create a whole new category for their product.
Key Buying Criteria: The Path to ‘Yes’
Find B2B buyers' key buying criteria to craft better messaging and product development strategies.
B2B Market Research Ethics: The 4 Identities – Respondent, Firm, Client, Study: B2B Market Research podcast
In this podcast, we cover ethics issues unique to the B2B market research and competitive intelligence space.
Want Stakeholder Buy-in? Tell Better Stories – Interview with Victoria Lefevers of Carbonite
Today we’re featuring an interview Sean Campbell, CEO of Cascade Insights, conducted with Carbonite‘s manager of market and competitive intelligence, Victoria Lefevers.
Bringing Agile Methodology to B2B Market Research – Interview with Discuss.IO CEO Zach Simmons – B2B Market Research Podcast
Episode #102 of the B2B Market Research Podcast During this podcast, we cover: What Agile is and what it can do for your B2B market research efforts. Why Agile is no longer limited to the technical software industry or product development. How to leverage Agile for fast, optimal “no surprise” results for clients. Thank you for listening to this episode! If you enjoyed it, please feel free to share it using the social media buttons on this page. We would also be VERY grateful if you could rate, review, and subscribe to the B2B Market Research podcast on iTunes, Stitcher, or TuneIn. Speakers: Sean Campbell – CEO of Cascade Insights Zach Simmons – CEO of Discuss.IO [Modified Transcript] [Sean]: This podcast is brought to you by Cascade Insights. Cascade Insights specializes in market research services for B2B technology companies. Our specialization helps us to deliver detailed insights that generalist firms simply can’t match. To learn more about us, visit our company profile. Also, be sure to check out our free market research resources and don’t forget to sign up for our newsletter. With us today is Zach Simmons, the founder and CEO of Discuss.IO. Discuss.IO is a very interesting company, not only because of what they do, but also how they do it. Zach, why don’t I give you just a minute here to explain your role in the company and what you guys offer. [Zach]: Certainly, and thanks for that. Discuss.IO is really laser-focused on making the synchronous interview process more efficient and more simple. What we specialize in is having a single online platform where individuals can recruit, host, and execute interview sessions — and then analyze those results. We put it all in a nice DIY package that’s backed by our support team. This allows us to provide researchers and branding teams ...
Your 10 Favorite Competitive Intelligence Podcasts: B2B Market Research podcast
What have I learned after recording 100 competitive intelligence podcasts? A lot. Here are the top ten B2B Market Research podcasts and the things I learned behind the scenes. In this podcast I cover: What I’ve learned from producing 100 podcast episodes. The top 10 posts as defined by Google Analytics and social sharing data. Which topics resonated most with you and why. Thank you for listening to this episode! If you enjoyed it, please feel free to share it using the social media buttons on this page. We would also be VERY grateful if you could rate, review, or subscribe to the B2B Market Research podcast on iTunes, Stitcher, or TuneIn. Speakers: Sean Campbell – CEO of Cascade Insights [Modified Transcript] After reaching 100 podcast episodes, what have I learned? That’s the subject of today’s podcast. This podcast is brought to you by Cascade Insights. Cascade Insights specializes in B2B market research services for B2B technology companies. Our specialization helps us deliver detailed insights that generalist firms simply can’t match. To learn more about us, visit our company profile, check out our free competitive intelligence resources and sign up for our monthly newsletter. Back in January 2012, I launched the Competitive Intel podcast. Hence, I’ve been producing this podcast for over three years now, which has led to 100 episodes. Given that, I thought it was the right time to reflect on some of the most popular episodes (based on Cascade Insights’ Google Analytics statistics), and even talk a little bit about what it’s been like to produce a podcast. With that, let’s get into the top 10. The top 10 competitive intelligence podcasts 1. Our most popular podcast is the one I did focused on the 5 essential truths of CI analysis. I based that podcast in large part on an ...
How Predictive Analytics Turn Data into Insights – Interview with Author Thomas Miller
Today, we’re featuring a conversation Sean Campbell, Cascade Insights’ CEO, recently had with Thomas Miller. Thomas is a faculty member at Northwestern University and has written a really fascinating book on predictive data analytics called Web and Network Data Science: Modeling Techniques in Predictive Analytics. Sean: So my first question for you, Tom, is if you would share with us a little bit about the book and also about yourself. Tom: Certainly. Well, the book that Sean’s referring to is my web and network data science book, which was published at the end of last year, 2014. It covers two areas: web analytics and social network analysis (referred to as network science), and tries to bring them together to show the overlap. There is, of course, a section in there and it’s kind of a mutual admiration society. We refer to Sean’s book on Going Beyond Google as well. What we try to do in the web and network data science book, which is intended for a course we do at Northwestern, is provide students with the right kind of skills and overview that they need to gather information from this humongous resource, the world wide web. There’s just so much out there, and it’s hard to know how to pursue it, and you need to have the skills to do it. It’s not just point and click. You also have to have some computer programming skills to do it. (Well, to do it most efficiently.) That’s what the book is oriented toward — to provide that overview — and then we use it in the course. The update of the course will have the same name, Web and Network Data Science. I’m also involved in independent consulting. I’m a kind of entrepreneur myself; I have a small company that is pretty much in ...
Annual Investigative Reporters & Editors Conference
FOR IMMEDIATE RELEASE Contact: Sean@cascadeinsights.com Phone: 503.898.0004 www.cascadeinsights.com Authors Sean Campbell and Scott Swigart to Speak at Annual Investigative Reporters and Editors Conference Portland, Oregon, June 12, 2012 – Campbell and Swigart will join the best in the business in a hands-on workshop and conference hosted by Investigative Reporters and & Editors held in Boston MA June 14th – 17th 2012. Each year the IRE (Investigative Reporters & Editors) provides investigative journalist with the tools and tips needed to uncover and break the world’s biggest stories. “We are excited and honored to have been invited to participate this year”, says Sean Campbell. “Scott and I feel the tools we use for competitive intelligence have a lot of value for investigative reporters”. Campbell and Swigart are the acclaimed authors of Going Beyond Google: Gathering Internet Intelligence, now in its third printing. “To be an exceptional journalist you have to dive deeper, much deeper”, says Campbell. “Our contribution to the IRE Conference will be to help investigative reporters and editors find information beyond the cursory Google search and provide some immediate tools to quickly crunch the data once it’s located.” The importance of mastering these skills will become increasingly important as the competition for breaking stories heats up during the presidential election. About Campbell and Swigart: Cascade Insights founders and publisher, Sean Campbell and Scott Swigart are recognized throughout the world as CI knowledge leaders and have lectured at literally hundreds of industry events, webcasts, and conferences throughout the world and are consultants for many of the Fortune 100 and 500 companies around the globe. They are currently working on their second book. About IRE: Investigative Reporters and Editors, Inc. is a grassroots nonprofit organization dedicated to improving the quality of investigative reporting. IRE was formed in 1975 to create a ...