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Creating The Category - An Interview With Matt Ipri | Mid-market marketing

Creating The Category – An Interview With Matt Ipri

September 6, 2017/in B2B Buyer Persona Research, B2B Channel Market Research, B2B Go-To-Market Research, B2B Market Segmentation Research, B2B New Product Launch Research, Blog Posts /by Sean Campbell
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Mid-market marketing is no easy task. Especially if your product is the first of its kind.

However, a savvy marketer knows how to effectively market a product in a new category. Matt Ipri is an expert in doing just this.

As the vice president of marketing and business development at Decision Lens, Matt brings a lot of first-hand experience to the table. In this episode, Cascade Insights CEO Sean Campbell chats with Matt about strategic mid-market marketing.

Creating The Category - An Interview With Matt Ipri

Become a Master of Mid-Market Marketing.

Listen To Learn How To:

  • Target multiple industries with your website.
  • Maximize the effectiveness of your current content.
  • Build separate strategies for market awareness and product awareness.
  • Work well with the analyst community.
  • Handle competing with your customer.
  • Reap the benefits of creating a new category.

Subscribe to our podcast on iTunes, Soundcloud, or Stitcher. Want more B2B brilliance? There are lots of ways to follow us.

 

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Sean Campbell

Sean Campbell

CEO
Sean Campbell is the CEO of Cascade Insights, a competitive intelligence and market research firm for B2B technology companies. A 20-year technology veteran, Sean oversees the health of the firm, drives the company’s thought leadership efforts and maintains relationships with key clients.
Sean Campbell

@sean_campbell

Sean Campbell
Sean Campbell

Latest posts by Sean Campbell (see all)

  • B2B Sales Enablement Strategy: Shorter Proposals Win - November 25, 2020
  • B2B Sales Strategy: Plan Before the Rain - September 30, 2020
  • Rebranding A Company: Dos & Don’ts - June 26, 2020
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Isabel Gautschi

Isabel Gautschi

Director of Marketing
Isabel Gautschi

@Isa_belG

Isabel Gautschi
Isabel Gautschi

Latest posts by Isabel Gautschi (see all)

  • B2B Thought Leadership: How To Use Data Effectively - January 1, 2021
  • Nearly 80% of Business Activity Is Disrupted By Coronavirus - March 25, 2020
  • “I Have No Idea What Your Product Does”: A Cautionary Tale of Marketing Buzzwords - November 19, 2019
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Bridget Burley

Bridget Burley

Marketing Assistant
Bridget Burley

@helladge

Bridget Burley
Bridget Burley

Latest posts by Bridget Burley (see all)

  • Creating The Category – An Interview With Matt Ipri - September 6, 2017
  • Seen And Heard: Business Communication Skills - August 29, 2017
  • Roger Courville: Why You Suck at Virtual Presentations - August 8, 2017
Tags: B2B, B2B market research, B2B marketing, business, business intelligence, Cascade Insights, content marketing, go-to-market, key buying criteria, market research, marketing, Matt Ipri, presentations, product development, Sean Campbell, software, strategy, technology
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