Mid-market marketing is no easy task. Especially if your product is the first of its kind.

However, a savvy marketer knows how to effectively market a product in a new category. Matt Ipri is an expert in doing just this.

As the vice president of marketing and business development at Decision Lens, Matt brings a lot of first-hand experience to the table. In this episode, Cascade Insights CEO Sean Campbell chats with Matt about strategic mid-market marketing.

Become a Master of Mid-Market Marketing.

Listen To Learn How To:

• Target multiple industries with your website.
• Maximize the effectiveness of your current content.
• Build separate strategies for market awareness and product awareness.
• Work well with the analyst community.
• Handle competing with your customer.
• Reap the benefits of creating a new category.

Subscribe to our podcast on iTunes, Soundcloud, or Stitcher. Want more B2B brilliance? There are lots of ways to follow us.

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Sean Campbell

CEO

@sean_campbell

Sean Campbell (All Posts)

• Sell Like The Avengers: Learning From Nic Read - September 19, 2017
• Creating The Category – An Interview With Matt Ipri - September 6, 2017
• Is Cold Email a Legal Evil? - August 22, 2017

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Isabel Gautschi

Marketing Manager

@Isa_belG

Isabel Gautschi (All Posts)

• Are You Shouting Into The Void? Market Research Lessons For Marketing - September 13, 2017
• Creating The Category – An Interview With Matt Ipri - September 6, 2017
• Is Cold Email a Legal Evil? - August 22, 2017

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Bridget Burley

Marketing Assistant

@helladge

Bridget Burley (All Posts)

• Creating The Category – An Interview With Matt Ipri - September 6, 2017
• Seen And Heard: Business Communication Skills - August 29, 2017
• Roger Courville: Why You Suck at Virtual Presentations - August 8, 2017