Creating The Category – An Interview With Matt Ipri
Mid-market marketing is no easy task. Especially if your product is the first of its kind.
However, a savvy marketer knows how to effectively market a product in a new category. Matt Ipri is an expert in doing just this.
As the vice president of marketing and business development at Decision Lens, Matt brings a lot of first-hand experience to the table. In this episode, Cascade Insights CEO Sean Campbell chats with Matt about strategic mid-market marketing.
Become a Master of Mid-Market Marketing.
Listen To Learn How To:
- Target multiple industries with your website.
- Maximize the effectiveness of your current content.
- Build separate strategies for market awareness and product awareness.
- Work well with the analyst community.
- Handle competing with your customer.
- Reap the benefits of creating a new category.
Subscribe to our podcast on iTunes, Soundcloud, or Stitcher. Want more B2B brilliance? There are lots of ways to follow us.
Get in touch
Sean Campbell
CEO
Sean Campbell (All Posts)
- B2B Market Segmentation Research: Real Buyers vs. Imaginary Friends - November 21, 2019
- People-Pleasing Is Not a Good Messaging Strategy - November 19, 2019
- Revenue Isn’t the Goal: Manage What You Can Control - November 9, 2019
Isabel Gautschi
Director of Messaging
Isabel Gautschi (All Posts)
- “I Have No Idea What Your Product Does”: A Cautionary Tale of Marketing Buzzwords - November 19, 2019
- B2B Focus Groups: Aim for Alchemy, Avoid Anarchy - September 2, 2019
- B2B Brand Research: Don’t Skip the Qual - April 18, 2019
Bridget Burley
Marketing Assistant
Bridget Burley (All Posts)
- Creating The Category – An Interview With Matt Ipri - September 6, 2017
- Seen And Heard: Business Communication Skills - August 29, 2017
- Roger Courville: Why You Suck at Virtual Presentations - August 8, 2017
