Creating The Category - An Interview With Matt Ipri

Mid-market marketing is no easy task. Especially if your product is the first of its kind.

However, a savvy marketer knows how to effectively market a product in a new category. Matt Ipri is an expert in doing just this.

As the vice president of marketing and business development at Decision Lens, Matt brings a lot of first-hand experience to the table. In this episode, Cascade Insights CEO Sean Campbell chats with Matt about strategic mid-market marketing.

Become a Master of Mid-Market Marketing.

Listen To Learn How To:

Target multiple industries with your website.
Maximize the effectiveness of your current content.
Build separate strategies for market awareness and product awareness.
Work well with the analyst community.
Handle competing with your customer.
Reap the benefits of creating a new category.

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Sean Campbell

CEO

Sean Campbell is the CEO of Cascade Insights, a competitive intelligence and market research firm for B2B technology companies. A 20-year technology veteran, Sean oversees the health of the firm, drives the company’s thought leadership efforts and maintains relationships with key clients.

@sean_campbell

Latest posts by Sean Campbell (see all)

B2B Market Segmentation Research: Real Buyers vs. Imaginary Friends - November 21, 2019
People-Pleasing Is Not a Good Messaging Strategy - November 19, 2019
Revenue Isn’t the Goal: Manage What You Can Control - November 9, 2019

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Isabel Gautschi

Director of Messaging

Isa received her B.A. from Bard College. She was a journalist before joining Cascade Insights. She primarily works with editing and sharing the podcast and blog.