Creating The Category – An Interview With Matt Ipri
Mid-market marketing is no easy task. Especially if your product is the first of its kind.
However, a savvy marketer knows how to effectively market a product in a new category. Matt Ipri is an expert in doing just this.
As the vice president of marketing and business development at Decision Lens, Matt brings a lot of first-hand experience to the table. In this episode, Cascade Insights CEO Sean Campbell chats with Matt about strategic mid-market marketing.
Become a Master of Mid-Market Marketing.
Listen To Learn How To:
- Target multiple industries with your website.
- Maximize the effectiveness of your current content.
- Build separate strategies for market awareness and product awareness.
- Work well with the analyst community.
- Handle competing with your customer.
- Reap the benefits of creating a new category.
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Sean Campbell
CEO
Sean Campbell (All Posts)
- B2B Quant: Not Your Average Survey - September 4, 2019
- Rising to Leadership - August 29, 2019
- Thumb-Stopper Creative - August 27, 2019
Isabel Gautschi
Director of Messaging
Isabel Gautschi (All Posts)
- B2B Focus Groups: Aim for Alchemy, Avoid Anarchy - September 2, 2019
- B2B Brand Research: Don’t Skip the Qual - April 18, 2019
- We’ve Moved… New B2B Marketing & Market Research Blogs - February 12, 2019
Bridget Burley
Marketing Assistant
Bridget Burley (All Posts)
- Creating The Category – An Interview With Matt Ipri - September 6, 2017
- Seen And Heard: Business Communication Skills - August 29, 2017
- Roger Courville: Why You Suck at Virtual Presentations - August 8, 2017
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