The Spy Who Wasn’t – Clarifying Competitive Intelligence
What is competitive intelligence (CI)?
A nuanced understanding of the marketplace in which you and your competitors are situated? Yes.
Corporate espionage? No.
This Is Your Brain On Notifications: An Interview With Jill Konrath
Thinking about taking a break to check your email? Think again. These few minutes are costlier to your productivity than you think.
Market Research Recruiting: How To Get A Superb Sample
When it comes to B2B studies, having the right people is just as important as asking the right questions.
Know Thyself: B2B Usability Testing
You can’t be unbiased when comparing your company’s offering to your rivals’.
In-Depth Interviews: The Answer To ‘None of The Above’
When it comes to B2B market research, there is no better tool than In-Depth Interviews (IDIs) for gathering insight.
After The Sale: 11 Market Research Questions for B2B Customers
Market research 101: talk to the competitor’s customers. Here are 11 key B2B market research questions for buyers who have opted for the competitor.
How to Talk To a Software Developer: 23 Questions B2B Market Researchers Should Ask
When talking to developers, it’s important to ask the right questions.
B2B Revealed Podcast
B2B is a complex and challenging field, but most of all, it is fascinating. Join Sean Campbell, CEO of Cascade Insights, as he shares over 20 years of experience in the B2B market.