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The Spy Who Wasn't: Clarifying Competitive Intelligence

The Spy Who Wasn’t – Clarifying Competitive Intelligence

November 1, 2017/in B2B Buyer Persona Research, B2B Competitive Landscape Analysis, B2B Customer Journey Mapping, B2B Go-To-Market Research, B2B Market Opportunity Research, B2B Usability Testing, Blog Posts, Win/Loss Analysis /by Sean Campbell
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What is competitive intelligence (CI)?

A nuanced understanding of the marketplace in which you and your competitors are situated? Yes.

Corporate espionage? No.

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Productivity apps

This Is Your Brain On Notifications: An Interview With Jill Konrath

October 18, 2017/in B2B Buyer Persona Research, B2B Competitive Landscape Analysis, B2B Market Opportunity Research, B2B New Product Launch Research, B2B Usability Testing, Blog Posts /by Sean Campbell
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Thinking about taking a break to check your email? Think again. These few minutes are costlier to your productivity than you think.

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B2B Market Research: 3 Steps to Recruiting a Superb Sample

B2B Market Research: 3 Steps to Recruiting a Superb Sample

February 21, 2017/in B2B Channel Market Research, B2B Competitive Landscape Analysis, B2B Market Opportunity Research, B2B Market Research Blog, B2B New Product Launch Research, B2B Usability Testing, Blog Posts /by Sean Campbell
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When it comes to B2B studies, having the right people is just as important as asking the right questions.

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Know Thyself: B2B Usability Testing

Know Thyself: B2B Usability Testing

October 18, 2016/in B2B Usability Testing, Blog Posts /by Sean Campbell
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You can’t be unbiased when comparing your company’s offering to your rivals’.

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In-Depth Interviews: The Answer To 'None of The Above'

In-Depth Interviews: The Answer To ‘None of The Above’

September 14, 2016/in B2B Channel Market Research, B2B Competitive Landscape Analysis, B2B Market Opportunity Research, B2B Market Research Blog, B2B New Product Launch Research, B2B Usability Testing, Blog Posts, Win/Loss Analysis /by Sean Campbell
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When it comes to B2B market research, there is no better tool than In-Depth Interviews (IDIs) for gathering insight.

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After the Sale: 11 Market Research Questions for B2B Customers

After The Sale: 11 Market Research Questions for B2B Customers

March 18, 2016/in B2B Buyer Persona Research, B2B Channel Market Research, B2B Competitive Landscape Analysis, B2B Market Research Blog, B2B Market Segmentation Research, B2B Usability Testing, Blog Posts, Key Buying Criteria, Win/Loss Analysis /by Isabel Gautschi
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Market research 101: talk to the competitor’s customers. Here are 11 key B2B market research questions for buyers who have opted for the competitor.

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How to Talk To a Software Developer: 23 Questions B2B Market Researchers Should Ask

How to Talk To a Software Developer: 23 Questions B2B Market Researchers Should Ask

September 15, 2015/in B2B Usability Testing, Blog Posts /by Sean Campbell
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When talking to developers, it’s important to ask the right questions.

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Written by

Sean Campbell
Sean Campbell
Isa Gautschi
Isabel Gautschi

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