The Spy Who Wasn’t – Clarifying Competitive Intelligence
What is competitive intelligence (CI)?
A nuanced understanding of the marketplace in which you and your competitors are situated? Yes.
Corporate espionage? No.
What is competitive intelligence (CI)?
A nuanced understanding of the marketplace in which you and your competitors are situated? Yes.
Corporate espionage? No.
Thinking about taking a break to check your email? Think again. These few minutes are costlier to your productivity than you think.
When it comes to B2B studies, having the right people is just as important as asking the right questions.
You can’t be unbiased when comparing your company’s offering to your rivals’.
When it comes to B2B market research, there is no better tool than In-Depth Interviews (IDIs) for gathering insight.
Market research 101: talk to the competitor’s customers. Here are 11 key B2B market research questions for buyers who have opted for the competitor.
When talking to developers, it’s important to ask the right questions.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.