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B2B SEO

SEO: The Balancing Act of Visibility and Utility

January 15, 2018/in B2B Channel Market Research, B2B Customer Journey Mapping, Blog Posts /by Sean Campbell
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How should marketers balance the need to be visible with the need to be relevant and useful?

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mastering the mid-market

Mastering The Mid-Market: Lessons In Leadership With Charlie Nooney

October 3, 2017/in B2B Buyer Persona Research, B2B Channel Market Research, B2B Competitive Landscape Analysis, B2B Customer Journey Mapping, B2B Market Opportunity Research, B2B Market Segmentation Research, Blog Posts /by Sean Campbell
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If you’re going to transition from one market segment to the other, you sometimes just have to “rip off the Band-Aid hard,” according to MobiTV CEO Charlie Nooney.

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Creating The Category - An Interview With Matt Ipri | Mid-market marketing

Creating The Category – An Interview With Matt Ipri

September 6, 2017/in B2B Buyer Persona Research, B2B Channel Market Research, B2B Go-To-Market Research, B2B Market Segmentation Research, B2B New Product Launch Research, Blog Posts /by Sean Campbell
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Mid-market marketing is no easy task. Especially if your product is the first of its kind.

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How Partners Are Adapting to the Cloud

How Partners Are Adapting to the Cloud

May 3, 2017/in B2B Channel Market Research, B2B Go-To-Market Research, Blog Posts /by Sean Campbell
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Your partner channel sees the world differently now. The cloud has changed everything. For partners today, it’s adapt or die.

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Market Research Recruiting: How To Get A Superb Sample

Market Research Recruiting: How To Get A Superb Sample

February 21, 2017/in B2B Channel Market Research, B2B Competitive Landscape Analysis, B2B Market Opportunity Research, B2B Market Research Blog, B2B New Product Launch Research, B2B Usability Testing, Blog Posts /by Sean Campbell
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When it comes to B2B studies, having the right people is just as important as asking the right questions.

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Stall Points and Market Assumptions

Are Your Market Assumptions Still True?

November 19, 2016/in B2B Channel Market Research, B2B Go-To-Market Research, B2B Market Opportunity Research, B2B Market Segmentation Research, B2B New Product Launch Research /by Sean Campbell
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You could be on a collision course for a stall point. Many companies don’t even recognize their market assumptions are wrong until it’s too late!

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In-Depth Interviews: The Answer To 'None of The Above'

In-Depth Interviews: The Answer To ‘None of The Above’

September 14, 2016/in B2B Channel Market Research, B2B Competitive Landscape Analysis, B2B Market Opportunity Research, B2B Market Research Blog, B2B New Product Launch Research, B2B Usability Testing, Blog Posts, Win/Loss Analysis /by Sean Campbell
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When it comes to B2B market research, there is no better tool than In-Depth Interviews (IDIs) for gathering insight.

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B2B Channel Strategy

Pump Up Your Partnership: 9 Questions for Your Channel

April 26, 2016/in B2B Channel Market Research, B2B Market Research Blog, Blog Posts /by Isabel Gautschi
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For many B2B companies, partners are their lifeblood. Partners drive sales and generate new opportunities, yet their needs are often overlooked. Companies’ B2B channel strategy suffers as a result.

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After the Sale: 11 Market Research Questions for B2B Customers

After The Sale: 11 Market Research Questions for B2B Customers

March 18, 2016/in B2B Buyer Persona Research, B2B Channel Market Research, B2B Competitive Landscape Analysis, B2B Market Research Blog, B2B Market Segmentation Research, B2B Usability Testing, Blog Posts, Key Buying Criteria, Win/Loss Analysis /by Isabel Gautschi
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Market research 101: talk to the competitor’s customers. Here are 11 key B2B market research questions for buyers who have opted for the competitor.

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26 Market Research Questions for your Competitor’s Ex-Sales Reps

26 Market Research Questions for Your Competitor’s Ex-Sales Reps

October 12, 2015/in B2B Channel Market Research, B2B Competitive Landscape Analysis, B2B Go-To-Market Research, B2B Market Opportunity Research, B2B Market Research Blog, Blog Posts, Key Buying Criteria, Win/Loss Analysis /by Sean Campbell
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A quick caveat: for the best market research data, it’s important to speak with people who recently worked for the competition. Someone who worked there two or three years ago won’t be able to clue you into the current state of the company.

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Written by

Sean Campbell

Sean Campbell

CEO
Sean Campbell is the CEO of Cascade Insights, a competitive intelligence and market research firm for B2B technology companies. A 20-year technology veteran, Sean oversees the health of the firm, drives the company’s thought leadership efforts and maintains relationships with key clients.

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B2B Revealed Podcast


B2B is a complex and challenging field, but most of all, it is fascinating. Join Sean Campbell, CEO of Cascade Insights, as he shares over 20 years of experience in the B2B market.

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